Scripts to Use When Producing Teleseminars
A teleseminar will also save your participants money: they only have to worry about their telephone fees, if any, and they do not need to make reservations at hotels or incur transportation costs to attend your event.
A teleseminar, however, is much like any other major brick and mortar event. You will need to inform participants that you have something going on and that you would like them to participate in it. You will need to book your speakers and make sure that they are able to get to your phone and talk to your participants, not to mention talk clearly and succinctly so that you can keep within your running time.
You will also need a short, manageable running time. After all, not all your participants will have the energy and time to stay on the phone for hours.
In order to keep to your running time, you will need a logical agenda. For this, you will need a schedule and a script of sorts. This script will allow you to say what you want at the time that is most suited for your strategy. When making your script for your teleseminar, take note of these tips so that you do not get lost:
- Establish the purpose of your teleseminar. Are you using it to promote a product or service? Are you using it to train people? Are you seeking to teach or inform? Remember this purpose and allow it to guide you in writing your script. This may sound like obvious advice, but it is important: people tend to mix up so many different purposes to a seminar that it looks more like a mishmash of information than something useful to its participants.
- Make sure to have a feedback or question and answer portion. There will be customers who need to know more about your product or service, or people who are curious as to what you have to say about an issue. If you are holding a teleseminar with press people involved, you can expect them to start asking you a lot of questions. Make sure, moreover, that you have control over the question and answer portion: some people can hog the phone lines and annoy other listeners, while some speakers may not be too comfortable with answering questions.
- Have an expert in a field related to your product or service at your teleseminar. Having just one person talk can make a seminar not only feel boring, but sound boring at the outset when you are going to market it. Make sure that this speaker is available on the day of the seminar and is comfortable with the script that you propose.
- If you have an ebook, make sure that there is space on the script to get passages from it and refer to it. Avoid ordering people to simply buy your ebook. Make your ebook look like a reference material instead in order to show how useful it can be.
- Have a well-defined outline for your teleseminar, and keep to this outline for the seminar. It will guide you not only in keeping to your time, but in transcribing and recording the seminar later.
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