List-making is a favorite journaling technique and is often used to quickly jot down a numbered record on topics like "my beliefs," "my pet peeves," "the things I hate about myself," or "my strengths." However, there's a special type of list technique that moves beyond a simple itemization and into... Read More
Story Structure Templates are the fastest way to write screenplays. One of the most well known and often used templates, which goes beyond three and four act structure, is the Hero's Journey. Arguably, all stories are a variation of this template and the Lone Wolf is one of the most... Read More
You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who still hasn't done one yet? Not to worry. This is not leading up to any kind of guilt trip for you. This article is going in a completely different direction. Stay with... Read More
The first and final rule of quality writing is this: what doesn't strengthen your writing, weakens it.There are no neutral words when you're trying to be persuasive - every word must be doing real work and every sentence must be necessary. Don't say in two sentences what you can say... Read More
There are three ways to write a first draft. One is to ink whatever surfaces, in whatever order without regard to grammar, spelling or staying on topic. After the free write, the points, and message extracted for notes or an outline. Time is its adversary and clarity chisels its way... Read More
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of... Read More
Persisting With Bulldog Determination [Book excerpt from Successercising} by Rick Gettle © 2003-2004Ninety-five percent of all new businesses go out of business within the first five years or less.Why Do They Fail?There are many starters in life - but very few finish what they start. When the going gets tough,... Read More
Balance your life ----------------------- Writing is a solitary task. Writing needs concentration and quiet.... Read More
"If you want to change your life," Harry Beckwith wrote in The Invisible Touch, "write a book." But writing a book can also be tremendously frustrating and unrewarding.Following are the 11 biggest reasons most first-time authors fail to receive the rewards they are due.1. Unrealistic expectations. Don't expect to get... Read More
In my ten years as an advertiser, I've encountered plenty of folks with a flair for writing. They were born having some idea of where to put the words within the sentence, and the sentences within the paragraph. They usually know what words to use ? when to say 'bloom'... Read More
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LATER, LATTERLater means afterwards; latter is the second of two... Read More
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