Image of Your Franchise Automotive Outlet is So Important

Image of your franchise automotive outlet is so important. Some say image is everything, well then if you buy a franchise you should be constantly thinking of image and cleanliness. If you read Ray Kroc's book "Grinding it Out" (McDonalds Visionary) or Tom Monahan's (Founder of Dominos Pizza) book "Franchising... Read More

Small Business Marketing Secrets: Look Like Sizzle, Be The Steak

You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More

The Franchisors Heavy Load

Why are we over regulation the franchising industry, what purpose does it serve? Rules and laws are fine, level playing fields are nice, but the customer votes with their dollar and the entrepreneur and companies can only sell what people are willing to give up that unit of trade we... Read More

How to Successfully Avoid Becoming One of The 80% of Small Businesses That Will FAIL

It's a commonly quoted statistic: 80% of all small businesses will fail within the first five years of running. In fact, in Internet marketing, this figure can be as high as 95%. Yes, it's a commonly quoted statistic but for some reason, people are not very good at saying exactly... Read More

Direct Mail - For Small Businesses

We hear a lot of talk about junk mail nowadays. Many people will tell you that they dump it straight in the trash. But why do you think so many organisations send out so called junk mail - because it works!I dump most of my junk mail just like everyone... Read More

Franchise Companies Come and Go

Each day we hear of companies entering the franchising industry. This is good news for America, right? Well, yes and know. Yes, because franchising is the closest thing to the spirit of free enterprise as any other method of doing business and because franchising offers small business people advantages that... Read More

Survival Tips For Small Businesses

You may be in Mail Order, Direct Mail, or you may be a local merchant with 150 employees; whichever, however or whatever---you've got to know how to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money... Read More

More Business Card Uses

Why would you use an event pass?Event passes are often used as giveaways to entice people to attend some event. You will find that most time-share companies will have passes to be used to attend their spiel, plus they also give away other goodies. Event passes are used extensively; there... Read More

Small Business Essentials: Start Here

Thinking of starting a business on line? If so there are two things you absolutely must commit to before ever opening shop on the web. Any one who refuses to realistically consider these two factors should not be in business. That may sound a bit rough, but the glut of... Read More

From Birth to Death

Your product is dying. With the same inevitability that we humans move ever closer to death, so does every software application move towards its eventual demise.The difference is that we have become increasingly competent at caring for ourselves and each other with the result that our chances of a longer... Read More

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Do You Want Your Own Fully Programmable ERP? - Part 2

In the first article we mentioned the main characteristics that... Read More

Self-Employment: Do you know the Difference between Rates and Wages

The difference between rates and wages is not always clear... Read More

Yeah, It IS Lonely At the Top

Sometimes when you run a business you feel as lonely... Read More

Why Does a Business Fail and What Can You Do to Stop It?

I believe the number one reason why a business will... Read More

What is Business Process Automation?

Business Process Automation or BPA for short. This was a... Read More

The Power of Why: Your Psychological Ally To Marketing Success!

Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More

Business Owner--Educate Thyself!

Remember the training programs, seminars, and workshops you had to... Read More

Small Business Marketing - Clarify Success

When you hear the word "success" does it bring on... Read More

Small Business CRM Is Here To Stay

If you ask most small business owners what priority CRM... Read More

Do Home Businesses Complicate Small Business Debt Collection Laws?

The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More

Looking for a Business to Run in the New Revitalized Downtown Area?

Looking for a place to add a Quick Lube away... Read More

Small Business Health Check-Up

If your home business is not performing the way you... Read More

How to Profile a Client

At first glance, this topic may seem a little repetitive,... Read More

Getting Grant Funding For Your Nonprofit Organization

Do you need grant funding for your nonprofit organization? If... Read More

How Most Business Owners Sabotage Their Success

Owning a business is a challenging endeavor. If you're like... Read More

Professional Car Care Businesses You Can Start

If you are in the professional car care business you... Read More

Postcards Make It Rain Referrals

One of the simplest ways to expand your marketing efforts... Read More

Small Business - Is The Accounting Profession Ripping Them Off?

My 16 year-old daughter said, "Gee Dad! You look just... Read More

The 5 Traits of Baby Boomer Business Owners

As a practitioner and student of Small Business Marketing, I... Read More

1 Overlooked Key to Small Business Success

Is this you?You dreamed of owning your own business, doing... Read More

Small Business Marketing, According to Seinfeld

What could Seinfeld possibly have to do with marketing a... Read More

Small Business Vendors; Getting the Best Service

If you are a small business you know that you... Read More

Understanding Franchise Releationships in a Franchised Business

Now that you have invested your time, energy and money... Read More

4 Areas Where Your Business is Losing Money

In my 18 years of consulting I have heard it... Read More

Speed Kills on the Web!

I only have to point to the 555 plus failed... Read More

Selling Your Business, Entrepreneurs Role

$elling $elling $ellingWhat makes a great sales person? Well, the... Read More

7 Cash Flow Secrets Your Accountant Never Told You

Looking for ways to boost your cash flow? As a... Read More

Cleaning Service Stations with a Pressure Washer

Fuel prices these days are quite high and they take... Read More

Shocking Experienced Copywriter Reveals Little-known Secrets To Closing BIG Ticket Deals!

Hogwash!That's what I say to people who tell me that... Read More

Small Business Server Business Tips

Top 3 Ways to Maximize Your Small Business Server Consulting... Read More

Electronic Franchise Disclosure and E-Signature Future for Investors

It has been discussed allowing Franchising companies to electronically disclose... Read More

Employee Monitoring - Business Risks For Employers And How To Avoid Them

E-mail and Internet use are integral parts of the typical... Read More

Starting is the Hardest Part

You can't imagine how many people ask me how I... Read More