Database Problems in MarketingI have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings, which are opened a little... Read More
There is much competition in the mobile auto detailing business. There are two different lines of reasoning emerging as to how the business should be run. One is go for volume and discount and wash the world. The other is go after the high end customer which is 10% of... Read More
When pressure washing heavy equipment each piece of equipment has a slightly different procedure to ensure efficiency. When a pressure washing company is bidding such jobs by the piece of equipment instead of the hour, they must be cognizant of this so they can maximize profits. Loaders, backhoes, bull dozers... Read More
Many years ago, I had warned the carwash industry of problems brewing in customer dissatisfaction as we continued to grow our car wash company into a National Franchise Chain. I warned of environmental controls, speed of wash, water usage, quality of labor, price points, car wash fundraisers, car damage, up... Read More
Many small businesses do quite well due to the blood, sweat and tears of their proprietors. Unfortunately in doing to well often you find that the competition uses the government to attack you. They do this by complaining to various local agencies about how you are not following certain rules,... Read More
No matter type of business you operate you've got to know how to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship."Pause Before PayingSome... Read More
Data. Most people think it is a term relegated to the kingdom of geeks.However, in todays world your data is your life. Chances are every piece of data you might ever rely upon to make an important decision has been reduced to a digital format and resides somewhere on your... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may be an oxymoron, since unfortunately, one is rarely enough. You should have a series of letters to send to deadbeat clients, each one becoming a little more insistent. Here are some ideas for a five-letter series.Don't make your first letter... Read More
One of the critical success factors for service-related businesses is our ability to understand a client's needs and requirements. Misunderstandings can lead to loss of repeat business, economic loss, and damage to reputation.Although interactions in small business are often much more casual than those at the big end of town,... Read More
A thing worth doing is worth doing badly. Yes I know that it should be 'well'. My grandma drummed into me that whatever I did I should do it as well as I possibly could.But grandma said that there was another side to it. If it were worth doing, even... Read More
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