Mobile detailers will find themselves with lots of competition even if they do not see them around town. There are also many fixed site detailers who specialize in wholesale detailing or the retail detail or both. Many fixed site detailers have accounts with new and used car dealerships. This provides... Read More
The Federal Trade Commission is assisting competitor to cheat and encouraging this unethical behavior thru their disclosure rule on franchisors. Competition in the market place is far more competitive and the stakes are high enough that Over Disclosure Regulatory Rules cause competition to take the advantage and cheat. And before... Read More
The current lack of industry leaders represents an exceptional opportunity for a large and organized mobile car wash company to achieve regional domination and eventually dominate the Southern California carwash market. The best place to start a regional assault on this market would be to concentrate North and West of... Read More
Success is the desire of everyman on the face of this earth. There is no normal human being without this yearning. Unfortunately, statistics shows that just about 4% (some even quote 2%) of the human race experience real success. I hope your dream is to be among this 4%. The... Read More
So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves.No matter how big or small the project, the Lone Ranger handles 100% of it. Either because they're afraid to let go of control or because they... Read More
So you want to start a business but you don't have a lot of money? Start your business online, and it won't be a problem.There are some pretty terrific resources you can use. Some of them you have to pay for, but they are inexpensive and can get you started... Read More
As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is growth.That is the litmus test of keeping your... Read More
A Brilliant Marketing Idea... sounds great but what is it? Is it the idea that results in the mailman ringing your doorbell, signaling in a caravan of postal workers with mounds of letters (all in response to your latest advertisement)? Is it the idea that brings a 20% response rate... Read More
Just as you are about to say "good-bye" to your hair stylist, you get the question, "shall we make our next appointment?"Most businesses sell products or services that are cyclical in their "need" curve. In other words, the client has need of your product at regular intervals of time. Examples... Read More
-- The One Pager Shortcut Series --An effective and compelling way to market your business is through the use of success stories. What exactly is a success story? How does it market my business? How can I get started with my own success stories?Consider the following: What exactly is a... Read More
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