You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble. Cheap thrills, I know!Ever wonder why McDonald's is inside many WalMart stores? Or why you can buy the board game, Cranium, inside most Starbucks... Read More
The easiest way to lift profits is to cut the fat out of costs.Cost cutting and profit increases can amount to much the same thing if handled correctly. Cost cutting does not necessarily mean the slashing-and-burning of budgets on a 'let's-see-if-this-works' whim, nor does it mean the intense scrutiny of... Read More
$37.4 million funded from venture capital today. $86.4 million funded yesterday. $51.4 million funded the day before.These numbers are not made up. They are actual numbers from actual reported venture capital funding. I get these notices emailed to me day after day, rain or shine.I'm not personally looking for business... Read More
Are you tired yet of all the books out there telling you how easy it is to start a house cleaning business? I'm not inferring that all their information is bad, but let's be honest about how "easy" it really is.There's a dirty little secret hanging over the cleaning trade... Read More
In the heavy equipment cleaning business you can make good money and provide an important service for your clientele. You can save them man-hours, chemical costs and free up time for more important needs such as preventative maintenance and repairs. The client also has a better looking fleet which makes... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
We have all seen the mobile washing units cruising our city, usually they are trucks, vans or trailer set ups with a water tank and a pressure washer unit aboard. They market their services with flyers and business cards, however most of their business comes from weekly repeats and referrals.... Read More
To wash an airplane there are many items you will need to keep in mind. The first is safety while working on the tarmac of an airfield. When moving any vehicle on the tarmac the driver should always maneuver the vehicle in square turns. The reason for this is so... Read More
A lot of business owners I've spoken with lately have commented how their business is slow because of "the recession." If you are one of these people, you might want to reconsider your position. Before blindly saying a condition is being caused by a recession, you might want to ask... Read More
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Every business plan book tells you how the Executive Summary... Read More
Cash is King?That is what everyone tells us and it... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
Cash flow. To stay in business, you've got to keep... Read More
"What do you do?" It just might be one of... Read More
How do window cleaning franchise businesses start? It is a... Read More
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Q. I am a former pastor who left the ministry... Read More
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When you awoke this morning, you found yourself buzzing with... Read More
Last summer the FTC put forth a report and then... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
You've probably heard the statistic that 95% of small businesses... Read More
So there I was ? sitting in the audience of... Read More
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In a perfect world, starting a small business would be... Read More
I only have to point to the 555 plus failed... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
Last week's question from Anthony R. on how to choose... Read More
What's your job profitability? I meet with business owners every... Read More
Now that winter has passed, the annual ritual of spring... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
Anyone who is serious about washing aircraft as a full... Read More
You may find this Newsletter a little long winded but... Read More
1. Leadership Is Learned ? While many people appear to... Read More
Never underestimate the power of perception! Perception plays a major... Read More
Pet Transportation Services are needed as the number of pets... Read More
For many small businesses, the "S" corporation is the business... Read More
In my previous article, Step 1, your challenge for the... Read More
How often have you thumbed through a business opportunity magazine,... Read More
"Order Now!" "Your Business Will Fail If You Don't Have... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
Q: I have outgrown my home office and need to... Read More
Would you rather have one good client paying you five... Read More
A solopreneur I know disappears from my radar screen for... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
You can't imagine how many people ask me how I... Read More
Think of your business as a living, breathing, organism. It... Read More
We love Wichita because it has great all round weather... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
Why? Because they have access to world class public relations... Read More
Technical writing services are employed to explain the details of... Read More
How do you know when an alliance needs to be... Read More
It appears the mini-blimp indoor theme and concept is making... Read More
Canon City, Colorado is known for it's 6 Prisons; State... Read More
When you hear the word "success" does it bring on... Read More
If you're anything like me then you dislike with a... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
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North County San Diego has had some significant growth, and... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
What could Seinfeld possibly have to do with marketing a... Read More
Everyone loves a good story. Whether it's the story of... Read More
When small businesses fail, the wreckage is often assigned to... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
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