In most businesses, when sales are slow or low, the first reaction is to spend more on marketing. Create better adverts, more adverts; direct sales letters is the cry. But is this always the right solution?Let's take a step back and examine the issue more closely.The first thing is to... Read More
One of the interesting things about being a coach and speaker is that I have the good fortune to work with lots of different people from all sorts of different types of companies, markets and backgrounds. Whilst I do work (on the motivation and public speaking side) with non-sales people... Read More
One of the biggest problems for many business owners is the ability to overcome objections. In fact, for many, this skill could be the difference between succeeding and going back to being an employee. Since none of us want to do that, we need to hone our sales writing skills... Read More
If a store had a great discount in the middle of the woods and nobody was around to hear about it, would it make a difference?There are two types of discounting. There are arbitrary discounts; these are the type you just make up because you are trying to close a... Read More
Does this sound familiar? With high expectations, you sent your employees or yourself to a training or personal development program. Six weeks later you're not sure if it was worth the investment. What went wrong?In an ever-changing business environment, it's important that you and your workforce are prepared to handle... Read More
I'm constantly amazed how otherwise smart marketeers become deaf, dumb and blind at a show. I remind clients - You = Your Company - so when the company rep is incompetent, it reflects on everything about the company.DEAF?Not really deaf, but not aware of the gist of the conversation. Interaction... Read More
1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.3. Keep your offers... Read More
It pays to be specific. I believe that statement is true. If it is true, why do so many salespeople pepper their sales presentations with phrases of generalities? There are two primary reasons. One is habit and the other is instinct. So many people in and out of sales... Read More
I was thinking about the statement:The Small Business Administration tells us that 80% of all small businesses will not make it more than 2 years, and by 5 years 90% will have gone out of business. If that is the case, then why does every business out there try to... Read More
This issue's topic on sales prospects comes in response to a question I received from a reader. Question: Five weeks ago, I had a good conversation on the phone with an important prospect in my territory. They have a need for our product and the prospect seems to acknowledge this... Read More
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Education plus Motivation is a powerful formula. But how do... Read More
It is one thing to make a sales presentation, but... Read More
It's a rainy afternoon on a typical mid week afternoon... Read More
Are you tired of excuses? Looking for a persuasion technique... Read More
I would like you to begin thinking of mailboxes in... Read More
Do you have any idea what your customers have experienced... Read More
Friends buy from friends. Why? Because people trust that their... Read More
For those of us working in the exciting world of... Read More
I have to admit, I have an 'addiction'.Sometimes this addiction... Read More
Today's business environment is intrinsically tied together by ongoing information... Read More
From a customer's perception, it's easy for a salesperson to... Read More
Just a few critical distinctions can supercharge your communication skills:1... Read More
Three year old Kara was throwing a tantrum. She didn't... Read More
Imagine you've just thrown a rock into a pond. SPLASH!... Read More
When I first moved to Seattle, I worked for 9... Read More
The most important thing for an auto detailer to do... Read More
For many individuals in business the hardest part is selling.... Read More
Since 1990 I have focused on the three primary barriers... Read More
In the 1990's we lived on a farm in Iowa.... Read More
Here is a question I recently received from a young... Read More
Just because your business is based in your home that... Read More
One of the best books I have ever read is... Read More
In the day-to-day operation of an online business we can... Read More
A lot of energy is expended within selling organizations as... Read More
I have found that there are two best ways to... Read More
In sales, you can work one of two ways. You... Read More
I had my first official sales training by a man... Read More
An area many businesses fail to recognise as a way... Read More
I know you've heard this a thousand times, but from... Read More
In my youth I landed a job selling encyclopedias door... Read More
It's all about relationships!Here is how a popular TV show... Read More
In his classic book, "Think and Grow Rich", Napoleon Hill... Read More
Have you ever found a lead on a scrap of... Read More
There's an old saying, "Don't air your dirty laundry".If you're... Read More
Statistics state that 55% of people judgments are made based... Read More
A Revolutionary 'NEW' Dimension In Sales: Make many more closings... Read More
When making your living in the sales industry, and working... Read More
There is a new trend in the way wood decks... Read More
I'm not a fan of "The Donald" and I had... Read More
From surveys and experience, we've noticed many setting excellent goals... Read More
Sooner or later, we all backslide into old ways of... Read More
When selling a product to a consumer, one of the... Read More
1. Negotiate with e-zine publishers to get free or discounted... Read More
Have you ever started something and not completed it? Or... Read More
The art of backend sellingThe backend sale can be more... Read More
You must be able to coordinate your sales talk to... Read More
You deal with rejections, frustrations, disappointment, and possibly disrespect on... Read More
I put together this little article because, although basic, we... Read More
Perhaps the biggest challenge faced by salespeople is the problem... Read More
Have you ever wondered what type of saleswoman you are?... Read More
Think about it. If only it was as easy as... Read More
Prospects have many reasons (you might think excuses) for not... Read More
Are you searching for new and innovative ways of sales... Read More
Does your business run on a sales engine or a... Read More
The goal of all sales training is not just to... Read More
We all want to belong. As humans we feel the... Read More
1. Sell an inexpensive product to sell an expensive product.... Read More
1. Spend money on targeted advertising instead of mass media... Read More
In the 1990's we lived on a farm in Iowa.... Read More
Bill Brooks of The Brooks Group wrote an article several... Read More
Here's a surefire method to guarantee you achieve the best... Read More
The saying "No man is an island" is an undeniable... Read More
We are all in sales. We all selling in every... Read More
From a customer's perception, it's easy for a salesperson to... Read More
What do we mean by a consultative approach?When you hear... Read More
It has been said that a customer makes a decision... Read More
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