Putting Benefits Before Features

Having spent so many years in retail, I always enjoy being on the listening end of a sales persons presentation.As I listen patiently and attentively, I privately critique the sales person as they make their pitch.I look for certain things, the basics, are they making eye contact with me, do... Read More

Making Sales is Easy When You Learn How to Make Friends

Friends buy from friends. Why? Because people trust that their friends will go above and beyond the duties of a typical salesperson. They know that their friends will give them friendly, honest help and provide them with the product that is perfect for their needs. In return, these people develop... Read More

Anticipating the Audiences Reaction

Obviously, you can not know all of the things that will set off an individual person. But you can know and base your actions on far more specific information about them than you probably now are using. Even if the reaction of the audience cannot be known, try not to... Read More

Do You Fold Like A Taco?

Have you ever eaten a soft taco? The shell isn't hard - it is soft - and folds over really easily. They are delicious! In business, however, I see too many people fold like a taco when they are negotiating with a customer.It's not pretty.The customer may not even be... Read More

Sales Trap - We Love to Talk, But Need to Listen

My research has clearly shown that, when it comes to selling, the part we're most comfortable with is talking about what we do - explaining our services and how we can help the client. So what do you think happens in most sales encounters? That's right? we tell 'em what... Read More

Sales: The Secrets Of Super Salesmanship Exposed

Most people tremble when they hear the word "sales".This explains why most businesses fail.No matter what product or service or business you have, if you can't market it, you'll fail.Salesmanship is not an easy skill to acquire.To improve your salesmanship skill, there are a few qualities you must improve on.Here... Read More

10 Boundless Ways To Anchor Down More Sales

1. Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.2. I.ncrease your ratio of visitors that purchase your product(s). You could change your headline, o.ffer a stronger g.uarantee, add testimonials, etc.3. Find out who are your strongest... Read More

The 12 Dumbest Things Salespeople Do

We all make mistakes and some salespeople seem to make a lot of them. What scares the vinegar out of me is that most salespeople keep making the same mistakes over and over again. Now in my book - that's just plain STUPID!Maybe this list will serve as a helpful... Read More

Hello! I Cant Sell!

What's that you say? You can't sell?Oh, you must be right, although you are selling me right now!A good friend of mine once said to me, "Life is sales."What a profound statement! Think about it! Life IS sales. We sell all day, every day.We just don't realize or acknowledge the... Read More

Want to Make More Money? Fish in a Bigger Pond!

Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan's turn. "When I first started my business, I felt uncomfortable charging for my services. Since I was doing it to make a living, I finally just picked a price I... Read More

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Value Add Negotiating for Sales Professionals

Imagine this scenario. You are a sales representative for Baker... Read More

Customers Want You to Ask for the Money

Many years ago, I was the one starting a small... Read More

Unleash Your Inner Sales Superstar & Win More Business Right Now!

It's a rainy afternoon on a typical mid week afternoon... Read More

The 12 Dumbest Things Salespeople Do

We all make mistakes and some salespeople seem to make... Read More

How To Write A Killer Sales Letter

I sit down and look at my notebook. Then, I... Read More

How One Simple Concept Can Increase Your Sales

We all want to belong. As humans we feel the... Read More

How Pareto?s Principle Impacts Your Sales Success

Pareto's Principle {the 80/20 rule) is vividly illustrated in the... Read More

Sales Performance and Motivation: How to Get Your Edge Back

Performance and motivation are like chocolate & peanut butter; the... Read More

Finding the Need is Only Part of the Sale

Many of us in sales are taught to believe that... Read More

How To Improve Your Sales Skills

One of the biggest problems for many business owners is... Read More

What Does It Take To WIN A Sale?

What to do when you win or lose.You have given... Read More

Top 10 Secrets to Fully Embrace Sales and Exceed Your Goals Forever!

1.- REMAIN VERY CLIENT FOCUSED! Not Company focused. Your clients... Read More

How To Achieve Excellence In Sales

Most people are always striving to better themselves. It's the... Read More

Unlocking the Myth of Hypnotic Communication

Unquestionably when the word hypnosis pops-up in a conversation or... Read More

3 Steps To Immediately Increase Sales

Want to increase sales within your company? It's not as... Read More

Anticipating the Audiences Reaction

Obviously, you can not know all of the things that... Read More

How To Get Clients To Take Immediate Action

Are you tired of excuses? Looking for a persuasion technique... Read More

Increase Your Sales in 5 Minutes

Increase your sales-in five minutes. This article is the third... Read More

5 Ways to Increase Business Sales by Contacting Your Existing Customers

One of the best ways to increase your sales and... Read More

Resistance Training for Sales People

What was the quickest rejection you ever got? 2 minutes... Read More

11 Secrets to Leadership in Sales

In his classic book, "Think and Grow Rich", Napoleon Hill... Read More

Are You Missing Out On Sales Through Fear of Pain? Improve the Persuasive Power of Your Words!

Education plus Motivation is a powerful formula. But how do... Read More

The Truth About Sale Success!

Bill Brooks of The Brooks Group wrote an article several... Read More

How to Achieve Sales Goals by Focusing on Activities

When I broke into sales in 1986, I read several... Read More

Emotions That Sell, Part 2

In the last article, we looked at three emotions (besides... Read More

Sales Skills for the Non Sales Professional

Have you ever wondered how in the heck you're going... Read More

Sharpening Your Sales Skills

Making a living in sales can be very rewarding, however,... Read More

Elearning Is Dead - Long Live Blended Learning!

There is little doubt that eLearning has not achieved the... Read More

Humanize the Sales Process

Q & AQ. Sometimes when I'm presenting to clients, I... Read More

Being Politically Correct When Selling Can Cost You Sales

In our culture it is basically un-American for a prospective... Read More

The Five Most Common Mistakes Salespeople Make

Over the decades that I've been involved in sales, I've... Read More

The Pipeline: Curious, Desperate, Inspired?

You do have a "Pipeline" don't you? You know, the... Read More

Pressure Washer Business; Cleaning Composite Decks

There is a new trend in the way wood decks... Read More