Here's the thing... you still have to make every marketing and sales message all about the WIIFM* for your target audience. But it's how you do this ? the words you choose and your behavior ? that makes the connection with the marketplace all about you.Let's look at what the... Read More
What do you do when you have a big sales week, month or quarter? What do the other salespeople you work with do with their money? Do you "reward" yourself? Do you "invest" in your future? As salespeople we are notoriously known for the amount of toys we buy with... Read More
I had my first official sales training by a man who believed in being very assertive, almost pushy. At the time this conflicted with my reserved nature, and for the next 6 months didn't even make one sale.I knew I had to change my approach. Meanwhile I realised there were... Read More
It pays to be specific. I believe that statement is true. If it is true, why do so many salespeople pepper their sales presentations with phrases of generalities? There are two primary reasons. One is habit and the other is instinct. So many people in and out of sales... Read More
1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.3. Keep your offers... Read More
If your mind is set, you will be unable to change your mindset. For example Christopher Columbus...He was born in 1451 in Genoa, the son of a wool merchant and weaver. Do you recall what the conventional thinking or "Mindset" was about the shape of the globe at that time?... Read More
Ever lost a sale? Of course you have, we all have. The difference between the average salesperson and the great salesperson is how quickly you recover from the lost sale. When you lose a sale that you thought you should have won, it is often tempting to take it personally... Read More
Sales is still a must for any company who wishes to stay in the marketplace. A recent Internet search uncovered over 471,000,000 hits on the words sales or selling. Visiting an Internet bookstore revealed similar interest with almost 11,400 titles including the key word of sales, over 8,208 titles with... Read More
Too many sales letters are shaped into paper airplanes and flown into trash cans because freelancers write sales letters that sell their services. These freelancers have never listened to the quietly- whispered secret that says their sales letters should sell solutions, not services, to yield the best results.Solutions are jewels;... Read More
A study done by the Association of Sales Executives revealed that 81% of all sales happens on or after the fifth contact. If you're a small business owner and you're only doing one or two follow-ups imagine all the business you're losing.Not following up with your prospects and customers is... Read More
![]() |
|
![]() |
|
![]() |
|
![]() |
|
|||||
|
|
|
For those of us working in the exciting world of... Read More
A Revolutionary 'NEW' Dimension In Sales: Make many more closings... Read More
Q & AQ. Sometimes when I'm presenting to clients, I... Read More
Do you ever feel that when you are doing direct... Read More
1. Be on time. In fact, arrive a few minutes... Read More
1. Multiply your marketing and advertising efforts on the Internet.... Read More
Suggestive selling is a powerful tool that can increase your... Read More
Every sales presentation should start with the approach, or introduction.... Read More
Selling is everyone's lifeblood whether they realize it or not.... Read More
These are the top 7 safety tips that criminals don't... Read More
Perhaps the biggest challenge faced by salespeople is the problem... Read More
Bill Brooks of The Brooks Group wrote an article several... Read More
Want to increase sales within your company? It's not as... Read More
1. Spend money on targeted advertising instead of mass media... Read More
There are always some great, fast and easy ways to... Read More
Everyone knows the importance of having a positive attitude, especially... Read More
What does it take to be a WINNER during these... Read More
Are you worried about whom you'll sell today so you... Read More
What does it take to make a sale lately?In Sales,... Read More
Prospects have many reasons (you might think excuses) for not... Read More
If you've been in sales for any length of time,... Read More
Does your business run on a sales engine or a... Read More
What are values? Values are filters that everyone uses to... Read More
Sales drive revenues, and revenues drive companies. Companies, then, are... Read More
"Selling worth doing is worth doing badly ? at first!"... Read More
When five years ago I was faced with having to... Read More
How many times have you had a customer say to... Read More
How do you persuade someone to do what you want... Read More
If you're a business person you want to sell your... Read More
We've all heard the term KISS at one time or... Read More
From surveys and experience, we've noticed many setting excellent goals... Read More
Although David has been a graphic designer for a decade,... Read More
I put together this little article because, although basic, we... Read More
Mastering the "art of selling" is simply knowing how to... Read More
When I researched the field of using personality inventories to... Read More
The following 7 sales skills are what I have found... Read More
A study done by the Association of Sales Executives revealed... Read More
Setting prices is a dilemma most service business owners encounter... Read More
These are the top 7 safety tips that criminals don't... Read More
It's the prospect. If stalls and objections frequently come up... Read More
One of the best ways to increase your sales and... Read More
The quickest way to increase sales is to make things... Read More
Have you ever wondered how in the heck you're going... Read More
If you want a truly successful business, you need to... Read More
Looking for a way to handle rejection?Edward W. Smith, motivational... Read More
Marketing is a skill. Once you master it, you can... Read More
Suggestive selling is a powerful tool that can increase your... Read More
Why are some sales pitches more persuasive than others? Are... Read More
Everyone knows the importance of having a positive attitude, especially... Read More
I worked for years as a mortgage loan officer. During... Read More
Facilitating the buying process can be very straightforward and fairly... Read More
Three year old Kara was throwing a tantrum. She didn't... Read More
A sales manager who reads this newsletter regularly suggested the... Read More
Here are 4 easy ways you can boost your sales... Read More
Selling online can be very difficult, more difficult than in... Read More
I'm about to reveal the biggest secret to growing any... Read More
In the last article, we looked at three emotions (besides... Read More
The purpose of any business is to bring in customers,... Read More
What is it with appraisals? In September and October there... Read More
"The Close" is sales jargon for the bit where you... Read More
Have you ever wondered what type of saleswoman you are?... Read More
Just a few critical distinctions can supercharge your communication skills:1... Read More
It is one thing to make a sales presentation, but... Read More
Maybe everything you need to know you can learn from... Read More
You've probably heard people speaking about someone that he was... Read More
Trade shows are so obvious. You go. You hand out... Read More
Sales Training |