1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.3. Keep your offers... Read More
Does your business run on a sales engine or a sales effort? A sales effort is something that has to be done every time you want to make a sale. But, a sales engine is something that, once put into place, can bring you sale after sale without added effort.... Read More
The art of backend sellingThe backend sale can be more rewarding than the original sale. And it can also be much easier.What exactly is a backend sale? After you have sold something to somebody you are in an excellent position to sell them something else which complements the first sale.... Read More
I arrive with about 350 other guys. We smile at each other but really don't talk much. I guess we all feel that we are too good and too proud to be at a sales-training seminar.The trainer/speaker/guru promenades into the room and starts glad-handing everyone. He is dressed in a... Read More
Selling online can be very difficult, more difficult than in the 3D world because you do not get any personal contact with your customer. People cannot just browse like they do in a store, they cannot offer feedback, and it is hard to build and maintain trust throughout the entire... Read More
When your company invests in sales training, what is the expected outcome? Is it a change in how your salespeople perform their daily activities - in other words, a change in behavior?Unfortunately, most companies drastically underestimate the amount of time and effort that must be invested to accomplish behavioral change.... Read More
I am writing this at the Philadelphia Airport on my way back from meeting with one of my clients. Three weeks ago, we offered a training program for their staff in basic selling skills. She reported that they saw an immediate increase in sales after the program. Since these are... Read More
Seems almost every situation in our lives is centered on communication. Good or bad, the way we express our thoughts, wants, and needs to each other determines how we live, love, and learn together.As a guy who is a regular on the seminar circuit, does a live radio show, an... Read More
The saying "No man is an island" is an undeniable truth. We need the support and cooperation of other people to help us in reaching our goals.Successful people know that one of the most important abilities to possess is the ability to persuade and influence others.Here are some hot tips... Read More
1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.2. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.3. Start... Read More
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Step 1: Get Ready - Create a foundation you can... Read More
"Ask, and you shall receive", a biblical principal that offers... Read More
"I recommend the 5.8 GHz Digital Phone, because it suits... Read More
I worked for years as a mortgage loan officer. During... Read More
To be totally in tune with the needs of your... Read More
1. You could end your ad copy with a discounted... Read More
If you want a truly successful business, you need to... Read More
When your company invests in sales training, what is the... Read More
Does this sound familiar? With high expectations, you sent your... Read More
The "Three Cs" in building customer relationships are a key... Read More
The first 15 seconds of your approach are the most... Read More
When five years ago I was faced with having to... Read More
If you knew a few sure fire ideas that have... Read More
Yes, you heard me right; I said "Date your clients!"... Read More
I was looking at some promotional literature and web sites... Read More
Wouldn't it be nice if there were an inexpensive method... Read More
1. Determine your current situation. How are you currently positioned... Read More
Marketing and sales co-exist and work in tandem beautifully if... Read More
Today's manager lives in a world where change has attained... Read More
1. Sell an inexpensive product to sell an expensive product.... Read More
Have you ever been in the position where you are... Read More
Over the decades that I've been involved in sales, I've... Read More
What is it with appraisals? In September and October there... Read More
In his classic book, "Think and Grow Rich", Napoleon Hill... Read More
I have found that there are two best ways to... Read More
Here are 4 easy ways you can boost your sales... Read More
"There are three kinds of salespeople; those who make things... Read More
How many times have you had a customer say to... Read More
Dear Friend,You #1 weapon in advertising will always be...Superior Salesmanship.I... Read More
Many years ago, I was the one starting a small... Read More
During the introduction of the "Stop Selling!" philosophy, we typically... Read More
These are the top 7 safety tips that criminals don't... Read More
Assumptions can kill a sale. In my sales training workshops,... Read More
Using cartoons can help brand your marketing and drive home... Read More
There are always some great, fast and easy ways to... Read More
In studies conducted by Motivational Systems of West Orange, New... Read More
Every day is critical when you are in the business... Read More
1. Spend money on targeted advertising instead of mass media... Read More
A few weeks ago I was onsite at a company... Read More
What are you selling?Coaching? Consulting? Professional services? A product? Information?To... Read More
What does it take to make a sale lately?In Sales,... Read More
1. Multiply your marketing and advertising efforts on the Internet.... Read More
You built a very good web site...You have a great... Read More
Setting prices is a dilemma most service business owners encounter... Read More
Looking for a way to handle rejection?Edward W. Smith, motivational... Read More
This is a stupid question but it has to be... Read More
I had my first official sales training by a man... Read More
What exactly is the sales profession? Without a common dialogue... Read More
What's that you say? You can't sell?Oh, you must be... Read More
Selling online can be very difficult, more difficult than in... Read More
What was the quickest rejection you ever got? 2 minutes... Read More
Last Friday, I was spending one last day of freedom... Read More
Follow this story...I went to Best Buy today to get... Read More
My research has clearly shown that, when it comes to... Read More
Tired of sending out sales letters that generate anemic response?... Read More
When making your living in the sales industry, and working... Read More
Perhaps the biggest challenge faced by salespeople is the problem... Read More
Everyone knows the importance of having a positive attitude, especially... Read More
A lot is written and talked about in regard to... Read More
How did you do this past year on your sales... Read More
Yikes - My Feet Hurt!Concrete. Tiles. Cheap carpet. Walking, walking.... Read More
It has been said that a customer makes a decision... Read More
One of the interesting things about being a coach and... Read More
Just because we receive a referral, it doesn't mean that... Read More
When sales are down, a salesperson must begin to take... Read More
We all want to belong. As humans we feel the... Read More
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