Your mission as a business owner is to develop a marketing strategy which offers your potential clients/customers a way to improve their situation in a certain way, solve a problem, provide more value, or open new opportunities for them which will motivate them to pick up the phone and buy... Read More
Suggestive selling is a powerful tool that can increase your revenues-and your bottom line-significantly. We are all used to the order taker at a fast food place asking if we want fries with our burgers, or if we would like to "Jumbo-Size" our orders, but suggestive selling can work in... Read More
On average a sales person spends less than two hours per day selling their products. This statistic never seized to amaze me, even though I had often found myself being an active participant of its findings.Lets face it, if we spend so little time in our day selling, why are... Read More
One of the best ways to increase your sales and one that won't cost you a lot or take a huge amount of time is by selling more to your existing customers. This can be a lengthy process and expensive to win over a new customer between advertising, sales calls,... Read More
Some people say we live in the Information Age.I call it the Distraction Age.My new hometown is Distractionville. Everything and everybody shouts, "Hey, look at me!": E-mail, Internet, TV, telephone, newspaper, radio, family and friends. The Distraction Faction is as bright as the midday sun and louder than a freight... Read More
Want to increase sales within your company? It's not as hard to do as some might have you believe. Though we as a nation are in the midst of an economic downturn these past two years, your company does not have to be. What follows are three simple steps to... Read More
Increase your sales-in five minutes. This article is the third in a series of five articles probing the five critical points influencing how you find a steady stream of customer for your business.Customers Buy BenefitsYou want more sales? Customers buy for one reason. They buy because your product or service... Read More
For the 'big three' automobile sales consultants, the 'employee discount pricing' has made it to easy to sell. It has been great for a change. But... don't let this style of 'short cut selling' sales process continue or you will lose sales! You must deliver a complete, positive, sales process,... Read More
Have you ever been in the position where you are getting, what you think to be, close to concluding the deal only to find your client comes up with objections?Some would argue, as salespeople, we have not handled all the possible objections upfront, in other words we have not demonstrated... Read More
A few weeks ago I was onsite at a company that had hired me to train their sales team on how to stop using traditional selling and start using the Unlock The Game? sales approach.After one coaching session, one member of the sales team came up to me and said,... Read More
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Looking for a way to handle rejection?Edward W. Smith, motivational... Read More
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Just a few critical distinctions can supercharge your communication skills:1... Read More
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1. Give your prospects a f~ree trial of your software... Read More
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