The way we do business has changed dramatically over the past 10 years. More products and services are now being offered outside traditional premises. You no longer have to go to a bank to complete your transactions or home loan applications. Insurance brokers visit your home or office; retailers deliver... Read More
Are your people consistently following your procedures? Each year, organizations lose thousands of dollars through common mistakes and lapses in usability. But what does that mean for business owners and executives?Ask yourself:Are your required actions described thoroughly and accurately, or are the details left open to interpretation?Is your content consistent... Read More
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles, building rapport, listening, asking for the order, overcoming objections, closing the sale, and rejection. There's a lot to know about the business of selling. No wonder many people are a bit overwhelmed when they are asked to do it.And it's... Read More
Many sales meetings are boring and a waste of salespeople's time, say the majority of salespeople I interview. A review of what's going on in the market is good to know, but to be effective, sales meetings need to be a lot more than that venues for quick market updates.Inviting... Read More
Q. What's the single, biggest change exhibitors can make to move more prospects closer to a buying?A. Exhibiting firms can make their most credible, "main differentiating benefit" the most obvious, prominent (aka BIG) message in everything they display, give away, or discuss.Problem: Exhibiting staff rarely get to have a pivotal... Read More
There's a new year beginning now - the school year. Whether you have children attending for the first time or finishing university, it's always hectic to get into the back-to-school routine. And, if you don't have school in your family, there might be your own remembrance of the excitement of... Read More
Question: What do the following have in common?- I spend a lot of time spinning my wheels and not getting very much done.- I am continually frustrated with the performance of my sales team.- Why can't my sales team be more independent thinkers? They come to me with EVERYTHING!Answer: These... Read More
Another key reason why companies suffer from 80/20 performance is their processes for hiring, training and managing salespeople rely almost entirely upon subjective information. Think about it: What are resumes? They are an individual's subjective portrayal of their capabilities and experiences. What occurs during an interview? Interviewees attempt to... Read More
This week's article is my response to a question by David Cohen of Bridge-Soft. "Quite a few prospects have told me that business is stagnant at the moment, but they are hopeful towards the 4th quarter. How do you approach the sales cycle where the cost of the product... Read More
Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web site traffic increases and/ or potential clients visit your store. Your hopes soar. sales go up. Two or... Read More
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One of the major issues that arises in managing a... Read More
Targeting is the process of selecting high potential customer accounts... Read More
You're a small company with a good product. You are... Read More
If you want to maximize your sales performance, take a... Read More
Remember in the last message we talked about your directional... Read More
1. LOOKING for a "quick fix" to close more sales... Read More
The American Business Journals produces a Book of Lists each... Read More
According to former Harvard Business School professor David Maister, typical... Read More
Imagine you run a pizza parlour. You have all these... Read More
In a small midwestern town, the local high school of... Read More
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles,... Read More
Is lack of sales results, more sales training costs, months... Read More
The objective of an incentive is to incite action within... Read More
Help buyers discover the answers they need to understand and... Read More
The Federal Trade Commission has rule that are supposedly in... Read More
Snowflakes are beautiful!For the Winter Holiday sales season handcrafted snowflakes... Read More
Are you dog tired because of the way you manage... Read More
Standard metrics and KPI's (Key Performance Indicators) are created usually... Read More
Although I never met the man, I imagine Lou Boudreau... Read More
Q. What's the single, biggest change exhibitors can make to... Read More
Performance and behaviour management is by far the most difficult... Read More
In the 30-plus years I spent working in advertising and... Read More
A number of sales "Gurus" have promoted the theory that... Read More
Things to watch out for when selling your product in... Read More
Sex, Drugs & Rock-n-RollHere's the Scenario...You're at a trade show.... Read More
As you are reading this sales article, read very carefully.... Read More
There's a new year beginning now - the school year.... Read More
Budget Guidelines for Trade Show MarketingB'techa didn't know - Trade... Read More
In the past, if you said the word "plan" to... Read More
Business development is important for every business and refers to... Read More
I don't know about your business but in my experience... Read More
It's a fact - the online world dies down in... Read More
These 4 marketing myths can cause you to lose sales... Read More
It's a fact - the online world dies down in... Read More
Question: What do the following have in common?- I spend... Read More
I just got off the phone with Susan. She is... Read More
Does the competition drive you crazy? Are they relentless about... Read More
Help buyers discover the answers they need to understand and... Read More
As a group of sales trainees took a break from... Read More
Because of corporate downsizing, many people have been laid-off or... Read More
I recently attended the monthly Italian language Meetup here in... Read More
If your letter writing and phone calls have all failed... Read More
I have received a number of requests for advice from... Read More
In today's competitive environment, every organization is trying to improve... Read More
Business can be like war sometimes.You may have to fight... Read More
Help your organization grow by assessing the right indicators in... Read More
Imagine you run a pizza parlour. You have all these... Read More
Design and Implementation of a new Sales & Marketing campaign... Read More
Generous Donor RefusedPicture this. You are a fund development director... Read More
In a classic business-to-business print ad from the late 50's... Read More
"We're in the relationship business?...airplanes are what we use to... Read More
How well do you know your community? As business owners... Read More
Workplace ConflictConflict is an inevitable part of business life and... Read More
Here's the Scenario...You're at a trade show. Out of town.... Read More
Many recruiting ads and job descriptions include "knockout factors" that... Read More
Small to medium companies that want to increase sales or... Read More
The way we do business has changed dramatically over the... Read More
Last week I got a call from Jose, who was... Read More
Good sales people can close, but few "step up" for... Read More
An effective way to increase your profits and sales is... Read More
I recall a heated discussion with a sales director some... Read More
Increasing Sales by using Coupons. Will it help your business?... Read More
Your ability to write an effective and persuasive business proposal... Read More
In part two we will discuss overcoming objections, which credit... Read More
So you have a boss who dumps all over you... Read More
So everyone thought you were crazy when you announced 6... Read More
Sales Management |