Increasing Sales by using Coupons. Will it help your business? Well, the Promotional Marketing Association's (PMA) "Coupon Council" shows that 3.8 Billion coupons were redeemed in 2003. Consumers saved over 3 billion dollars. 79% of American's used coupons last year. There are many Coupon Franchises out there with quite a... Read More
Few businesses keep tabs on competitors, yet such knowledge can give you a distinctive competitive edge. Building a file on them, looking at everything from the customer's viewpoint and asking suppliers and employees what they know about them can be worthwhile. Keeping a jump ahead of the competition means knowing... Read More
Sales managers frequently approach me for advice on how to keep salespeople motivated, especially when sales reps get into a rut - and seem to keep slipping deeper into it. Telling managers what not to do usually solves the problem. Most managers do things to de-motivate salespeople without even knowing... Read More
Your ability to write an effective and persuasive business proposal directly relates to your level of success. Write a great proposal and you'll get the contract or make the sale. Write a ho-hum proposal and your prospect will go elsewhere.Regardless of the product or service you're pitching, your prospect makes... Read More
Are your people consistently following your procedures? Each year, organizations lose thousands of dollars through common mistakes and lapses in usability. But what does that mean for business owners and executives?Ask yourself:Are your required actions described thoroughly and accurately, or are the details left open to interpretation?Is your content consistent... Read More
This article may be reprinted in its entirety with express written permission from Nicki Weiss. The reprint must include the section "About the Author".Quote of the month: "A leader is the relentless architect of the possibility that others can be." Benjamin Zander, Conductor of the Boston PhilharmonicSales organizations have access... Read More
How you prioritize your sales territory management activities depends upon whether you are managing a territory that has existing customers, or whether you are building your customer base from scratch.If you manage a territory that has existing customers, your first priority should be to introduce yourself to every single one... Read More
If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales and create awareness. It may not be sexy, but it... Read More
In today's 24/7 driven business word, accountability is becoming a more critical issue for every business owner, manager, executive and salesperson. The challenge is to realize that accountability is just not a single issue, but an issue with many supporting elements. To maintain and thrive as an accountable individual first... Read More
Here's the scene. You're at the trade show, having a discrete "Sales Call" conversation with a visitor. Things are going well until he says something like...* So who else uses this upgrade?* You mentioned Big Foot, Inc. as a client. Who can I contact there?* I'm not sure it's worth... Read More
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I recently attended the monthly Italian language Meetup here in... Read More
Business can be like war sometimes.You may have to fight... Read More
Design and Implementation of a new Sales & Marketing campaign... Read More
The old adage in selling has always been, "Find out... Read More
It's a fact - the online world dies down in... Read More
When attending a Chamber of Commerce breakfast networking get-together, I'm... Read More
In today's 24/7 driven business word, accountability is becoming a... Read More
I have received a number of requests for advice from... Read More
This week's article is my response to a question by... Read More
While there's no easy answer to this question, there are... Read More
Business executives and sales managers frequently bemoan "80/20" performance on... Read More
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This article may be reprinted in its entirety with express... Read More
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You've probably heard of focus groups. It's a tool that... Read More
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In the last issue I shared with you a technique... Read More
Few businesses keep tabs on competitors, yet such knowledge can... Read More
What are you and your company's services and products worth... Read More
1. LOOKING for a "quick fix" to close more sales... Read More
Your sales are down and leads are rare. The phone's... Read More
I was in the depths of a major depression. As... Read More
Here's the scene. You're at the trade show, having a... Read More
A recent study of 2,663 sales organizations by Think Training,... Read More
This month I want to share a success from a... Read More
Many recruiting ads and job descriptions include "knockout factors" that... Read More
Do you want to make more money?Yes, I guess that... Read More
Recently, I was asked to spend some time on the... Read More
Generous Donor RefusedPicture this. You are a fund development director... Read More
I recall a heated discussion with a sales director some... Read More
Imagine you run a pizza parlour. You have all these... Read More
I don't know about your business but in my experience... Read More
While heading home at day's end, you begin reflecting on... Read More
In the past, if you said the word "plan" to... Read More
Here's the Scenario...You're at a trade show. Out of town.... Read More
Design and Implementation of a new Sales & Marketing campaign... Read More
So you have a boss who dumps all over you... Read More
Bill Borders stepped up onto the podium. He had just... Read More
Business development is important for every business and refers to... Read More
I just got off the phone with Susan. She is... Read More
Business executives and sales managers frequently bemoan "80/20" performance on... Read More
I recently attended the monthly Italian language Meetup here in... Read More
Do you need help overcoming sales objections? Do you sell... Read More
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The objective of an incentive is to incite action within... Read More
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One marketing technique may work wonders for someone, but that... Read More
Generous Donor RefusedPicture this. You are a fund development director... Read More
Recently I stumbled across some notes that I had kept... Read More
Does the competition drive you crazy? Are they relentless about... Read More
Every dollar you discount is a dollar of pure profit... Read More
Small to medium companies that want to increase sales or... Read More
While there's no easy answer to this question, there are... Read More
Increasing Sales by using Coupons. Will it help your business?... Read More
Corporate videos are an important sales tool that can often... Read More
There are really only two types of competitor:1. Obvious2. HiddenThe... Read More
When your product is market ready and has a good... Read More
It's a fact - the online world dies down in... Read More
How well do you know your community? As business owners... Read More
This article may be reprinted in its entirety with express... Read More
Workplace ConflictConflict is an inevitable part of business life and... Read More
Be clear about where you are now. Audit your strengths... Read More
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