The elements involved in building a sales force, especially one that pays for itself and also adds value to any business, are many and varied. The whole purpose and direction of a sales manager needs to be directed to creating a sales force that causes the employing company to expand... Read More
Are you involved in projects that seem to go nowhere in a hurry?Change usually happens in an organization through projects, which can take many forms, and may not always be called projects. The easiest to recognize is the traditional type, with a beginning, middle and end, such as the launch... Read More
This is a quandary not unlike the chicken or the egg question, "Which comes first?". Do you focus on creating a superior product and continue to develop superior products or do you shift focus from the product to the sale prior to fully developing the line, or schedule of services?In... Read More
We all agree one of the most important parts of any business is Sales. We also know that to get sales we must advertise to let potential customers know of our offerings. When writing a business plan you must have a clear and concise picture of how you will generate... Read More
Where is our success? Although there have been improvements, over 60% of projects/programs failed and many were canceled in 2003 (ref:The Standish Report CHAOS)! Our goal for 2004 and beyond is to contribute to a 60% and better, project/program success rate! STOP THE MADNESS-MANAGE AND CONTROL PROJECTSWITH THE FOLLOWING:Best Practice... Read More
Help buyers discover the answers they need to understand and align all of their decision variables.In complex sales, salespeople often find themselves negotiating their way through a web of decision influencers, conflicting initiatives, and multiple priorities. The time it takes prospects to align all of their internal stars and planets... Read More
Budget Guidelines for Trade Show MarketingB'techa didn't know - Trade shows are the second largest expenditure of corporate marketing dollars in the US. Only the field salesperson costs a company more.How much of that money is wasted? Oodles - if you don't know what you're doing and how to track... Read More
Here's the Scenario...You're at a trade show. Out of town. It's probably an unfamiliar city. Maybe an exotic locale. Lots of strangers. There's a client or two. A couple of buddies. Lots of opportunities to do business. Lots of opportunities to get yourself in a bind.Here's how to stay out... Read More
Sales forecasting is the process of organizing and analysing information in a way that makes it possible to estimate what your sales will be. This Micro Module outlines some simple methods of forecasting sales using easy to find data. Books containing simple and sophisticated techniques of forecasting sales can be... Read More
This month I want to share a success from a friend and customer of mine. You'll find in this story two important sales tactics for beating your competition. From Chris Chalmers of Quova Inc: "We sell a commodity product (geographic data) that is available from a variety of competitors and... Read More
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Where is our success? Although there have been improvements, over... Read More
In part two we will discuss overcoming objections, which credit... Read More
Money is the only thing that motivates a salesperson, right?... Read More
I was in the depths of a major depression. As... Read More
No matter what you do, it seems, your employees do... Read More
Business development is important for every business and refers to... Read More
There are really only two types of competitor:1. Obvious2. HiddenThe... Read More
Leadership, like class, is hard to define, but easy to... Read More
Business executives and sales managers frequently bemoan "80/20" performance on... Read More
So you have a boss who dumps all over you... Read More
Maximizing account penetration is one of the most critical functions... Read More
You've probably heard of focus groups. It's a tool that... Read More
I recently began doing training in the banking industry. Across... Read More
In 2000 a computer distributor hired me to help them... Read More
There are several types and sub types of people in... Read More
Business can be like war sometimes.You may have to fight... Read More
In the 30-plus years I spent working in advertising and... Read More
The Federal Trade Commission has rule that are supposedly in... Read More
"(Howard) Hughes never learned how to convert his knowledge to... Read More
Compounding the problem are two myths regarding measures of competency... Read More
This is a quandary not unlike the chicken or the... Read More
We all agree one of the most important parts of... Read More
Question: What do the following have in common?- I spend... Read More
I don't know about your business but in my experience... Read More
As a group of sales trainees took a break from... Read More
Here's the scene. You're at the trade show, having a... Read More
Because of corporate downsizing, many people have been laid-off or... Read More
Your ability to write an effective and persuasive business proposal... Read More
How high is your sales trust factor?Is it higher than... Read More
In the last issue I shared with you a technique... Read More
Here's the Scenario...You're at a trade show. Out of town.... Read More
Although I never met the man, I imagine Lou Boudreau... Read More
What does it mean to be an "effective executive"? Well... Read More
Trust.One word.One very powerful word that can increase both first... Read More
Money is the only thing that motivates a salesperson, right?... Read More
How well do you know your community? As business owners... Read More
In a small midwestern town, the local high school of... Read More
I just finished a phone call with a potential client... Read More
The Federal Trade Commission has rule that are supposedly in... Read More
One of the most asked questions I get is how... Read More
You've probably heard of focus groups. It's a tool that... Read More
One of the major issues that arises in managing a... Read More
The elements involved in building a sales force, especially one... Read More
Exactly what is CRMThe idea itself is nothing new; its... Read More
In a classic business-to-business print ad from the late 50's... Read More
Help your organization grow by assessing the right indicators in... Read More
As spring moves to summer, the forecast should be for... Read More
In 2000 a computer distributor hired me to help them... Read More
While heading home at day's end, you begin reflecting on... Read More
We all agree one of the most important parts of... Read More
You may have heard about the "summer slowdown". You may... Read More
1. LOOKING for a "quick fix" to close more sales... Read More
To put it mildly most companies sales forecasting just isn't... Read More
Do you want to make more money?Yes, I guess that... Read More
Your ability to write an effective and persuasive business proposal... Read More
Recently, I was asked to spend some time on the... Read More
About 2 years ago, I participated in a training program... Read More
I just got off the phone with Susan. She is... Read More
The old adage in selling has always been, "Find out... Read More
In today's competitive environment, every organization is trying to improve... Read More
Increasing Sales by using Coupons. Will it help your business?... Read More
Business executives and sales managers frequently bemoan "80/20" performance on... Read More
If your letter writing and phone calls have all failed... Read More
When your product is market ready and has a good... Read More
So you have a boss who dumps all over you... Read More
There are several types and sub types of people in... Read More
Sales Management |