Tapping The Potential Of Your Customers

Business owners of long standing know the cardinal rule "take care of your existing customers first". Today especially we see business owners looking constantly for the new customer. Hey, did you forget the customers you have. All of us want our businesses to grow. However, after a number of years,... Read More

Lance Has What It Takes

Lance has what it takes and then some.Did you know . . .Lance looks at every single detail.He weighs his food every day to maintain proper nutrition.He trains, he does research, and he pays attention to the appropriate technique.He seeks out the best and the brightest when he needs help... Read More

Build & Protect Your Confidence

I can remember the first time that I had to get new customers from a cold start. I was a sales rep at IBM. I had only been selling for a short while since graduating from college, and I didn't really know what to do. When I started working for... Read More

Ten Tips for Choosing the Right Direct Sales Company

Direct sales can be your ticket to a profitable home-based business. There's low risk and low overhead - and you'll find lots of conversation, creativity, and cooperation among the company's representatives. But how do you know which company is right for you? Here are ten things to look for as... Read More

Peak Performance ? What You See Is What You Get!

Would you like an easy way to track the performance of your sales SuperStars? Will a large sales activity board really make a difference? You bet! This article will give you three easy ways to improve the performance of your sales team because what you see is what you get!Setting... Read More

Sell With KISS, As In Keep It Simple, Stupid

One of the most useful and fundamental communications lessons that has been repeated to me over the years, ever since my earliest days of formal business training, is the fabled, famous, and fabulous "KISS" formula.In my college marketing class we were told "Keep It Simple, Stupid!" When I entered my... Read More

Five Deadly Sales Letter Mistakes

To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action.An effective sales letter, not surprisingly,... Read More

What is Lead Generation?

Lead Generation is vital to all businesses. All companies try to attract new customers, and this is a kind of lead generation.Lead generation includes anything that a business does to gather a list of new or potential clients and involves a number of techniques used to create interest in potential... Read More

Grow Your Business By Increasing the Value of Each Sale - 29 Ideas to Spur Your Brain

There are 3 ways to grow any business:- Get more customers- Get more from each sale- Sell to each customer more frequently.That's it - everything else boils down to some variation of these 3 activities.Most owners and most managers want to grow their business. Most of them concentrate exclusively on... Read More

Female Mannequins: An Overview

Female mannequins are very common in clothing stores. They are often found throughout the store, from the front window where they display the store's latest and greatest fashions, to all other sections that featuring women's clothing. There are many types of female mannequins. Some are full-size figures that are completely... Read More

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Can You Use Hynotic Like Statements To Sell More Products?

As I become more successful with my internet business I... Read More

Do You Know When You Are Being Sold To?

Britney Spears has recently caused controversy with suggestions that the... Read More

Value Based Pricing, Not Price Cutting

Special Requirements for Reprint: we ask only that you include... Read More

Sell More: How to Get Motivated Buyers To Call You First

How many sales opportunities have you lost to competitors who... Read More

Model Dell: The Art of the Affiliate Coupon

Along with having an innovative supply chain, there's another reason... Read More

Count Down To An Advert

There are hundreds of books available to teach you how... Read More

Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)

The headline that appears over the salutation in a fundraising... Read More

Hurrican Selling Styles

As I prepare this issue of this Newsletter, at 37,000... Read More

The Best Day In The Week

The best day of the week is TODAY, of course.... Read More

Going Global: Communication Across Mental Boundaries

A completed communication consists of a sender and a receiver.... Read More

Now Is A Great Time To Sell!

Its official. The news just came out. Yes, we are... Read More

Do You Want to Know the 8 Tips to Selling More Products?

So often sales men and woman are the very people... Read More

What is Lead Generation?

Lead Generation is vital to all businesses. All companies try... Read More

The Allure of Antique Store Fixtures

They say if you wait long enough, a style you... Read More

Aikido and The Art of Cold Calling

Imagine being in a crowded concert or bar. All of... Read More

Instead of Discounting, Back Some Value Out of Your Proposal

Last minute discounting has become so prevalent that many companies... Read More

Obtaining Self-Confidence

A reader recently asked me the following: "I enjoyed the... Read More

Stop Screwing Up Your Sales Letter

"Sales Letter"... that's your web site's sales page. The page... Read More

How to Really Benefit from Associations (Part 1 of 3-Part Series)

Looking for new leads, new contacts, new business opportunities? Do... Read More

Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professionals. We... Read More

Your Clients Buying What Youre Selling

Linda felt like she had reached a plateau in her... Read More

A Quick and Simple Tip For Gaining Customers

In the course of my career, I've had to deal... Read More

Three Big Ol Tips for Better Sales Letters

Growing up in the South, I used the phrase "big... Read More

Understanding The Corporate Buyer

Selling your services to corporations is an attractive proposition. The... Read More

Your Best Friend - The Phone

We all know that you can't earn your commission until... Read More

If I Wanted To Sell For A Living, I Would Of Majored In It In College

By a show of hands, how many of you grew... Read More

Ask for the Business

Many times in the process of making a sales presentation... Read More

Why I Hate (Most) Benefit Statements

Benefits are what motivate people to purchase from you, right?... Read More

Building an Action Plan

Going into your workday and waiting for things to happen,... Read More

Don?t Waste My Time!

Many participants in my programs ask how to deal with... Read More

101 Ways to Improve Your Direct Mail Response

1. Mail to your customers more often. If you are... Read More

How to Write Effective Selling Proposals

Depending upon how much you enjoy writing, writing sales proposals... Read More

Telling the Value Story

You arrived on time and completed your calculations. You worked... Read More