How To Get Your Mail Past The Gatekeeper And Into The Hands Of The Decision Maker GUARANTEED
There are several ways to get your information into the decision maker's hands.Use "The Stealth Mail Method". You've heard the expression if it walks like and duck and quacks like a duck it's probably a duck. Everyday the gatekeeper sorts through the bosses mail just like you and I do.... Read More
Never Stop Selling
The question: "When should a growing company slow down its sales function and focus solely on delivery?"The answer: "Never!"When fast growth is the focus of your company, the only constant is that you will always, and I mean always, need more sales. It doesn't matter how full the sales pipeline... Read More
My Competitor Has a Better Product
The topic of this issue's article is a response to a question submitted by one of my newsletter readers. QUESTION - "At the moment, my competitor's have a far better product/deal, due to circumstances out of my control. However, customers go to the competitor and then come to me to... Read More
Want More Sales? Write A Barry Bonds Sales Letter
I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and hits a ton of home runs, year after year after... Read More
Challenge Yourself!!! Evaluate Your Selling Skills!
This evaluation is not for the "weak-kneed". Real questions to determine Real skills for Real world sales.When is the last time you were evaluated for your skills - not your personality or potential? Be honest. How do you critique you? How do you identify your strengths and weaknesses in sales?This... Read More
How to create your own Unique Selling Proposition
Why would a prospect buy from you rather than from your competitor?How do you outsell your competitors?Your unique selling proposition (USP) is very important as part of your business planning. This is especially so if you decide to set up a home business in the highly competitive internet arena. What... Read More
How to Reach Purchasing Agents of Big Corporations
Now business owners and sales professionals can develop a Faster and Easier method of selling to big corporations, Hospitals and Universities, Government Agencies (State, County levels), and other medium enterprises... as well as K-12 (Kindergarten through 12th grade).This Sales Lead Database will link you directly to the purchasing, procurement, and... Read More
Why I Hate (Most) Benefit Statements
Benefits are what motivate people to purchase from you, right? Not exactly. Just last week I was reviewing a rundown of product benefits with a client who is putting a new prospecting program together. This client got a series of benefits to use in selling from one of the senior... Read More
To Buy or Not to Buy? Motivating Your Customers to Take Action!
All customers have a choice to make. Sometimes that choice is between your product and your competitor's, but sometimes it's not. Often, the customer's choice is simply whether to buy your product or nothing at all. If this is the actual choice your customer faces, it is important to determine... Read More
Hate Follow-Up Phone Calls To Hot Prospects Who Won?t Call You Back? Stop Calling!
We all learned in Sales 101 we must follow up with our prospects until they buy. Unfortunately, while we're busy trying to make all these follow-ups, some very fine prospects who are ready to buy now are flying under our radar.The trick in sales is to talk to buyers. Rather... Read More
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Things You Need to Know Before Joining a Direct Sales Company
A lot of people are very intrigued by the idea... Read More
Im A Second-Story Man
Can you say who you are and what you do... Read More
The Most Important Word in a Business Letter
What do you think it is? Many experts insist it's... Read More
Do You Want to Know the 8 Tips to Selling More Products?
So often sales men and woman are the very people... Read More
Sales Letters - How to Write Them
You could just send out your brochure to potential customers... Read More
Your Clients Buying What Youre Selling
Linda felt like she had reached a plateau in her... Read More
2 ½ Steps to Sales Success
You have just walked out of the office of a... Read More
Another Warm Lead
Saturday morning, I sat in my pajamas, sipping strong, black... Read More
Sell More Products and Services with Testimonials
Testimonials are all-important to sell anything. You may already have... Read More
Building Relationships
A conversation: The Salesperson: "I don't cold call-I want to... Read More
At-ti-tude, n
At-ti-tude, n.One of Webster's dictionaries describes the word attitude as:a... Read More
The History of Sales: Dale Carnegie is Still with Us
I've recently been hearing sales companies talk about how they... Read More
Selling the Dr. Seuss Way
"I am Sam. Sam I am. Do you like green... Read More
What Are Car Boot Sales?
If you live in England then you will already be... Read More
Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?
Have you ever sat through a movie and got to... Read More
Store Owners - Five Ideas to Increase Sales
1. Animate your window display.How often do you change your... Read More
The Benefits of Metal Store Fixtures
Your choice of materials for store fixtures includes wood, metal,... Read More
How to Write Effective Selling Proposals
Depending upon how much you enjoy writing, writing sales proposals... Read More
Sales 101: Handling The Angry Customer
I am often reminded of the following true story whenever... Read More
A Brief History of the Sales Profession
The formula for defining a "profession" is similar throughout many... Read More
Understanding The Corporate Buyer
Selling your services to corporations is an attractive proposition. The... Read More
Flea Marketing Lessons
A few days ago, I was signing copies of my... Read More
To Buy or Not to Buy? Motivating Your Customers to Take Action!
All customers have a choice to make. Sometimes that choice... Read More
Dead Silence From Your Prospect: The Worst Sound Of All
Could this be the worst moment in your selling cycle?You've... Read More
The Top 10 Ways to Add Extra Value
Everyone wants the best possible value in every transaction, but... Read More
When the Nose of the Camel is in the Tent
My new job was to sell Commercial Service Agreements. It... Read More
Its Better When They Tell Them
You know that word of mouth can grow your business.... Read More
The Force That Drives Buying Decisions
What do people buy? They don't buy your wonderful presentation.... Read More
Why Write a Sales Letter for Each Product?
Authors/publishers are great at getting their books written. Entrepreneurs know... Read More
Lead Generation Sins - 7 Of Them!
I really just don't get it.How can so many businesses... Read More
Sealing The Deal Over The Business Meal
Doing business over meals is a ritual that has existed... Read More
Overcoming the Fear of Selling
For many of you the Fear of Selling is a... Read More
Nothing Happens Until Someone Sells Somthing
You can always tell a good salesperson, they are always... Read More
Exporting to Europe: Not the Challenges You Think
If you plan to do sell your product or service... Read More
Do You Want to Know the 8 Tips to Selling More Products?
So often sales men and woman are the very people... Read More
Incentive Dilemma:
Manufacturers and distributors are rolling out more sales incentive programs... Read More
Solution-Sell is a Myth!
Who among us is not already up to here with... Read More
Money Does Talk!
When buying something, you can buy in one of two... Read More
How To Set Goals and Achieve Them
We use only 5% of God's given potential, 95% of... Read More
Recommending Products Vs. Selling Them
Some of the best sales people I have ever met,... Read More
Selling with Purpose
Selling With Purpose What is it about selling that makes... Read More
Generating Sales Leads
Any company that relies on selling a product or service... Read More
Telling the Value Story
You arrived on time and completed your calculations. You worked... Read More
Selling the Difficult: How to Sell What People Dont Understand How to Buy
I'll play a seller, using conventional selling methods, selling something... Read More
Selling: an art of a skill?
Selling is as much an art as it is a... Read More
Getting Referrals
ReferralsA substantial part of your business can come from referrals.... Read More
Cold Calling Pressure Reduction
Who likes cold calling? Most salespeople don't like cold calling,... Read More
Clear Up Blurry Communication
One of the top brewing companies in America is a... Read More
9 Packaging Problems That Lose Sales
You have a great product, but it's not flying off... Read More
Focus on a Trade - Not a Discount
Smart buyers will always ask for a better price. Unfortunately,... Read More
The Never Ending Sale
Once you have added a new customer to your book... Read More
Another Warm Lead
Saturday morning, I sat in my pajamas, sipping strong, black... Read More
Lead Generation Sins - 7 Of Them!
I really just don't get it.How can so many businesses... Read More
Mindset Over Materials: The Secret Weapon of Sustainable Sales Success
Long-term sales success has less to do with skills or... Read More
Selling Strategy - 5 Ways To Success
Web sites exist for essentially two purposes. The first is... Read More
Lead Companies, Eight Features To Consider
So now the time has come to invest in Lead... Read More
Wholesale Secrets Revealed: The Holy Grail Of Wholesale!
Like the legendary search for the Holy Grail, the cup... Read More
Packaging Maketh the Person
The multi million pound cosmetics industry is acutely aware of... Read More
An Introduction to Mannequins
Just about every clothing store uses mannequins. There are many... Read More
Create A Killer Product by Writing Your Sales Letter First!
You may not realize this, but when if you are... Read More
Why People Use Long Sales Copy
Have you ever wondered why some people use long sales... Read More
Stop Screwing Up Your Sales Letter
"Sales Letter"... that's your web site's sales page. The page... Read More
How to Set Appointments
The Importance of setting appointments is crucial to running a... Read More
Six Simple Steps for Getting More Applications
When I first started out as a loan officer, one... Read More
Buying Wholesale Mannequins
Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More
Stop Telemarketers, Do Not Call List or Not
American consumers have spoken and have done so loudly registering... Read More
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