Plan For Your Next Trade Show Appearance To Be A Success

Most people who consider trade show planning think of it in terms of logistics planning. In other words planning for details like finding an exhibit, producing graphics, shipping the exhibit to the show, ordering services, etc.But seeing the full potential of a trade show program for your company requires a... Read More

Leads, Prospects, and the Huge Gap Between

The leads marketing delivers to the sales team never seem good enough. Either the leads are "bad" and are wastes of a salesperson's time, or there are just not enough "good" ones. If sales had more good prospects, the company would have more sales. Perhaps sales and marketing could work... Read More

Whats the Secret to Repeat Business?

When you think about ways to gain repeat business from your customers, you probably turn your thoughts to marketing efforts such as advertising, public relations and other means that will allow you to repeatedly be seen. However, without one particular element included in your plan, your efforts to entice customers... Read More

Do Your Customers Buy On Price Alone?

Here are four simple things you can do to take price out of the equation!It's frustrating when people appear to be focused on price alone. All they talk about is the price. "Your price is too high" or "I can buy cheaper elsewhere" are heard all too often. It's annoying... Read More

Obtaining Self-Confidence

A reader recently asked me the following: "I enjoyed the information you provided on your website, however you never mentioned how important Self-Confidence is in a sale. I have been told that I am an excellent sales person, however I lack the self-confidence to close the sale. Self Confidence is... Read More

Store Owners - Five Ideas to Increase Sales

1. Animate your window display.How often do you change your window display? Once a month? Once a week? Try changing your window display every day! I saw a very successful display that had five or six mannequins facing left and right with a backdrop of a street scene. Every day... Read More

Connecting with Customers

I just got off the phone with a friend of mine. Business is up he said, but he didn't know why. I asked him a few questions, but more we spoke about it the more concerned I became."What do you mean, you don't know why they're buying?""We never know why... Read More

An Introduction to B2B Lead Generation

It is important that organizations find other companies to do business with. Business-to-business sales, abbreviated as B2B sales, are vital to many companies' profit margins and to their standing within their industry.There are many examples of the importance of good business-to-business lead generation. Many manufacturing businesses need companies to supply... Read More

Closing Sales Is Not A Problem, It?s A Process

In my opinion, the most overrated topic in sales training is the subject of closing. In year's past, it seems the object of most sales training courses was to fill the heads of participants with as many closing techniques as possible. The logic was simple, if the "Ben Franklin" close... Read More

In Sales Service Means Business

Some businesses flourish while others slowly fade away. There's usually a good reason. Here are two examples. Bernadette, my wife, has a busy schedule. She will often call for a manicure at the last minute. She's been going to Carol's Beauty Shop and Day Spa for the past two years.... Read More

---

Showing 1 - 10 of 422 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43	Next »

Warming Up To Cold Calls

Will you do just about anything, including sending out hundreds... Read More

Do Your Words Betray You?

What do the words that you use say about you?... Read More

How to Write Testimonials that Sell CDs Like Magic

"Which is your best CD?"Ever get that question? My band... Read More

Whats the Secret to Repeat Business?

When you think about ways to gain repeat business from... Read More

Why Are We All So Afraid?

What can strike terror into the heart of even the... Read More

What Are Car Boot Sales?

If you live in England then you will already be... Read More

Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions

There are many tactics and techniques that go into converting... Read More

A Brief History of the Sales Profession

The formula for defining a "profession" is similar throughout many... Read More

Sex Sells!

An attractive woman has a decided advantage as sales representative... Read More

Secrets to Buying Without Being Sold

Have you ever asked yourself, now how did I let... Read More

101 Ways to Improve Your Direct Mail Response

1. Mail to your customers more often. If you are... Read More

Is Sales Profession an Oxymoron?

If you are in Sales, you have probably heard these... Read More

Are You Selling What They Want To Buy? Is It An Appropriate Solution?

Let me tell you about my friend Peter who has... Read More

?The Power Of Consumer Opinion, & How To Profit From It!?

Selling is just a whole lot easier when you know... Read More

Touchdown! Closing Skills for Successful Selling

It's early January 2004. The Green Bay Packers are just... Read More

Breaking the Ice and Winning Over the Client

Wherever you turn these days you'll find articles covering every... Read More

Selling Commodities

"How do you create a perceived value to differentiate yourself... Read More

How to Sell High Tech Solutions

Many companies are looking to improve upon the speed, security,... Read More

Building an Action Plan

Going into your workday and waiting for things to happen,... Read More

Telling the Value Story

You arrived on time and completed your calculations. You worked... Read More

Hurrican Selling Styles

As I prepare this issue of this Newsletter, at 37,000... Read More

Open Source Selling? The Next Evolution? The Next Revolution

"Open-source" is typically found in the Information Technology area as... Read More

The Biggest Mistake In Selling!

Some trainers and sales managers teach that there are prospects... Read More

Psychological Tricks in Selling

Psychological Tricks in Selling By Stephen Bucaro In this article,... Read More

Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)

The headline that appears over the salutation in a fundraising... Read More

Everything Follows the Pitch

If you asked me to point to the heart and... Read More

YOUR Future Profits -- Protect Source With CARE

At 21 years, just out of Business College, I went... Read More

How to Set Appointments

The Importance of setting appointments is crucial to running a... Read More

Finding a Used Mannequin

Many stores on a budget choose to buy a used... Read More

Define Your Best Customer

To be more effective at developing relationships, one should always... Read More

How Sellers Can Take Control

For centuries ? at least since the serpent convinced Eve... Read More

How A Simple Greeting Or Post Card Can Turn Into Cash ? Guaranteed

I've been using a technique that has helped me to... Read More

5 Ideas for Writing Effective Sales Letters

Sales letters, sent via e-mail or snail mail, are an... Read More