How to Build Sales With Extended Benefits
An area that can become profitable for many businesses in building the offer within sales copy is selling (or "upselling" customers with) extended services, products or packages, also often called the "extended warranty."Extended warranties are subtle forms of insurance policies that guarantee a product or service's performance, especially after an... Read More
How Sellers Can Take Control
For centuries ? at least since the serpent convinced Eve to eat the apple ? sellers have assumed that getting the right information about a product into the right hands would offer a good chance of a sale.But if you look at the numbers over the years, the success rate... Read More
Your Ad -- Who Cares?
Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file?Give it the 'who cares' test. You have approximately five seconds to get your prospect's attention. Make those five seconds count! ... Read More
Six Steps to Creating Online Presentations for Telephone Selling
How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them.Clients and prospects are visually oriented. They process... Read More
The Art Of Cold Calling
I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, "Who Makes It Happen: Back On The Road To Success With Creative Real Estate", remember... Read More
The Benefits of Metal Store Fixtures
Your choice of materials for store fixtures includes wood, metal, plastic and conglomerate materials such as pressed wood and fiberboard. Depending upon your budget, the weight and size of the product being displayed and the style of your retail establishment, one of these raw materials will serve your needs well.... Read More
SPIN, Relevant To Both Salesmanship & Advertising!
Neil Rackham turned the world of high-ticket salesmanship on its ear. By observing over 35,000 actual sales calls, he scientifically isolated & identified the specific behaviors exhibited by successful salespeople. He called it SPIN selling.Situation, Problem, Implication, Need Pay-off.It should come as no surprise that one of the things that... Read More
Going Global: Communication Across Mental Boundaries
A completed communication consists of a sender and a receiver. If there is just a sender - like in a pitch, or a lecture, or a commercial, or advertisement, or even a newsletter - it's not a communication, but an assertion, or a monologue, or an opinion.Sometimes, when we have... Read More
Sales People have an advantage as entrepreneurs
Zig Ziglar use to say in seminars and on tapes that nothing happens until someone sells something. I had never really understood how absolutely true that was until I got into franchising and saw how one franchise sale could add jobs to the economy, provide great service to a community... Read More
Finding a Used Mannequin
Many stores on a budget choose to buy a used mannequin. Used mannequins are a good deal for several reasons. Many stores do not see the purpose in buying new mannequins when used ones work just as well. While some used mannequins may have slight damage or need to be... Read More
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Lead Generation Sins - 7 Of Them!
I really just don't get it.How can so many businesses... Read More
Open Source Selling? The Next Evolution? The Next Revolution
"Open-source" is typically found in the Information Technology area as... Read More
How to Set Appointments
The Importance of setting appointments is crucial to running a... Read More
The Power of Thank-You
When was the last time you thanked your customers?This often... Read More
Caring - The Secret Sales Strategy
Sales information resource Just Sell, calls caring "sales love". Here's... Read More
To Sell Successfully, You Have to Be Willing to Be Different
We are complex. We confidently assert that we are independent... Read More
My Competitor Has a Better Product
The topic of this issue's article is a response to... Read More
The Answers (1 - 5) Are Here !!! - Challenge Yourself - Evaluate Your Selling Skills
"THE ANSWERS (1 - 5) ARE HERE!!!"Question 1) List the... Read More
Things You Need to Know Before Joining a Direct Sales Company
A lot of people are very intrigued by the idea... Read More
The History of Sales: Dale Carnegie is Still with Us
I've recently been hearing sales companies talk about how they... Read More
3 Tips For Getting Through The Voicemail Screen
How many times have you heard that you gotta get... Read More
Your Direct Mail Sales Letters Must Differentiate You
For two winters I heated my house with an old... Read More
Color Psychology Will Make Or Break Your Sales Success
Color psychology is the biggest question I receive on a... Read More
Just Ask!
Instilling urgency in a prospective customer can make the difference... Read More
Finding a Used Mannequin
Many stores on a budget choose to buy a used... Read More
The Top 10 Ways to Add Extra Value
Everyone wants the best possible value in every transaction, but... Read More
How to Generate Leads on the Internet
In the last decade, the Internet has become a major... Read More
The Force That Drives Buying Decisions
What do people buy? They don't buy your wonderful presentation.... Read More
Use Bundling To Increase Your Profits And Sales
Use Bundling To Increase Your Profits And Sales An effective... Read More
How to Sell High Tech Solutions
Many companies are looking to improve upon the speed, security,... Read More
Smooth Sailing (Selling) In The Second Half of The Year
You can make a difference in the second half! You... Read More
Why Cold Calling Is Dead
Our world of selling is closed off from other areas... Read More
Telling the Value Story
You arrived on time and completed your calculations. You worked... Read More
Get the Most Out of Your Current Customer
The customers you already have could be your biggest lead... Read More
Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing
According to the Direct Marketing Association, in 2003 U.S. direct... Read More
Unique Selling Propositions
If you have competitors, then you should have at least... Read More
Why USPs Dont Work
The USP (Unique Selling Proposition) is based on the assumption... Read More
Marketing Conversations, And Conversation Stoppers
Where many marketing conversations get off-track are the ones you... Read More
Ten Top Tips for Terminating Telephone Terror
1. Make telephone callsFew things are more terrifying than the... Read More
Before They buy What You Say - 10 Steps To Selling Yourself
You are the productWe're all in the selling business whether... Read More
Obtaining Self-Confidence
A reader recently asked me the following: "I enjoyed the... Read More
Mindset Over Materials: The Secret Weapon of Sustainable Sales Success
Long-term sales success has less to do with skills or... Read More
Top Seven Ways to Write An Order-Pulling Sales Letter
Ready to put your Web pages up? Ready to sell... Read More
Why USPs Dont Work
The USP (Unique Selling Proposition) is based on the assumption... Read More
Finding a Used Mannequin
Many stores on a budget choose to buy a used... Read More
Cold Calling Pressure Reduction
Who likes cold calling? Most salespeople don't like cold calling,... Read More
The Force That Drives Buying Decisions
What do people buy? They don't buy your wonderful presentation.... Read More
Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)
The headline that appears over the salutation in a fundraising... Read More
The Prejudging Predicament
There's a direct correlation between sales experience and prejudging. The... Read More
Open Source Selling? The Next Evolution? The Next Revolution
"Open-source" is typically found in the Information Technology area as... Read More
If I Wanted To Sell For A Living, I Would Of Majored In It In College
By a show of hands, how many of you grew... Read More
Selling For Keeps
When you are in sales and you come across a... Read More
The Importance of Good Sales Leads
An important part of your business plan should be to... Read More
Lock, Stock, and Barrel!
The other night I was watching a classic western from... Read More
Creating Intense Emotions That Motivate People
Ever wish that your presentations could be as much fun... Read More
Dress as Though You Mean Business
Could casual Friday be undermining your leadership ability?One of the... Read More
Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions
There are many tactics and techniques that go into converting... Read More
Are You REALLY Listening?
Being a good listener requires more than just keeping quiet... Read More
Is Sales Profession an Oxymoron?
If you are in Sales, you have probably heard these... Read More
Dont Call Me
The March, 2004, issue of Psychology Today reports on an... Read More
Building Relationships
A conversation: The Salesperson: "I don't cold call-I want to... Read More
Define Your Best Customer
To be more effective at developing relationships, one should always... Read More
Selling Is Not A Dirty Word
Selling--a word that strikes terror in writers and professionals. We... Read More
Picture Yourself a Winner
In the work place, the amount of good things that... Read More
Letting Them Use Plastic
Obtaining merchant status will help to increase your sales. Consumers... Read More
How to Set Appointments
The Importance of setting appointments is crucial to running a... Read More
Refining Your Telephone Prospecting Techniques To Be A Master Closer!
Let me create a picture for you. This is the... Read More
Use Pain To Get Commitments
Whenever I speak with new salesreps and entrepreneurs, I hear... Read More
UK Sales and Marketing Terminology
Terminology / AcronymsABC figures: This is the independently audited sales... Read More
Great Telephone Skills
Having good telephone skills is crucial as the call may... Read More
Sales Training from the Ghostbusters
Picture this scene from the 1984 smash comedy movie from... Read More
A Stupid Question, but it has to be asked
This is a stupid question but it has to be... Read More
Reviving Dead Clients
Most consultants I've talked to don't spend any time trying... Read More
How to Blow Rapport Really Fast
Do you have 5, 10, or 20 years of sales... Read More
Clear Up Blurry Communication
One of the top brewing companies in America is a... Read More
What Are Car Boot Sales?
If you live in England then you will already be... Read More
Sales |