The Never Ending Sale

Once you have added a new customer to your book of business, plan on keeping that customer until you have all of their business, and the business of their family and friends.This way you can ensure having their business forever.When working as a branch manager a few years back, I... Read More

Making the Sale When the Customer Wont Buy

Ever had a party online or offline, and had guests say "I love that item, but I can't afford it right now", or "It's so hard to decide, I want all of this!". This is a perfect time to sell all those items to your customer without them having to... Read More

8 Part Strategy For Constructing Your Advertising Message

Strategies to help produce your brochure, advertisment or direct mail. And make it achieve more sales.1. Attract & keep the customer's eyeYour customer must be kept glued to your words. They may leave at any point of your copy so keep it attractive and relevant to their needs, right through... Read More

12 Handy Tips for Generating Leads through Cold-Calling

Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences.But cold calling is an art-form. It can be daunting, it's always a lot of work, and you always need... Read More

Exporting to Europe: Not the Challenges You Think

If you plan to do sell your product or service in Europe the problems you encounter may not be the ones you expect. It's easy to focus on perceived difficulties, such as the so-called 'language barrier', while not noticing the real pitfalls ? until it's too late. I learned three... Read More

Referrals: Getting Good Business By Doing Good Business

Whether you're a conventional sales person, a professional ? such as a dentist or lawyer or doctor ? or a business owner, you've got to have clients to stay in business. There are several ways to do this: either continue to find new customers, keep all of the customers you've... Read More

When Selling, Keep It Simple Stupid!

After our first half-hour telephone coaching session, when asked what he thought about our training, my client felt the learning process we had undertaken together earlier in the week, "was a bit too elementary." As a Branch Manager with over 18 years of sale experience, a supervisor who must also... Read More

Lock, Stock, and Barrel!

The other night I was watching a classic western from 1969, Sergio Leone's "Once Upon A Time In The West". There's a scene in this movie where an auction is being held for the widow Jill's land holdings. In this scene, the auctioneer gavels the auction open by pronouncing that... Read More

How to Revive a Dead Lead

It's easy to spend days, weeks, or months speaking with a prospect, working up to a decision to buy. This is especially true if your prospects are in larger companies.Sometimes your lead can go dead. You're not sure why, but your contact person just goes quiet ? sometimes disappearing for... Read More

Why Write a Sales Letter for Each Product?

Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short... Read More

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Showing 1 - 10 of 422 Articles
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Count Down To An Advert

There are hundreds of books available to teach you how... Read More

Marketing Conversations, And Conversation Stoppers

Where many marketing conversations get off-track are the ones you... Read More

Are You REALLY Listening?

Being a good listener requires more than just keeping quiet... Read More

Your Ad -- Who Cares?

Junk mail. We all get it. And it goes straight... Read More

Mortgage Leads, Choosing the Best Option

When it comes to buying mortgage leads, there are many... Read More

15 Ways To Get Really Motivated

First, recognize that motivation is an inside job. The word... Read More

Never Stop Selling

The question: "When should a growing company slow down its... Read More

How to Build A Steady Stream of Customers--Step One

The success of a small business depends upon a steady... Read More

Selling ? Remember These Ten Rules and Succeed

There are thousands of books and seminars on how to... Read More

Long Sales Letters vs. Short Sales Letters

Everywhere I turn, I'm being asked to weigh in on... Read More

Telling the Value Story

You arrived on time and completed your calculations. You worked... Read More

Who Takes Your Money

Your business is making profits, but where is the cash?... Read More

Understanding The Corporate Buyer

Selling your services to corporations is an attractive proposition. The... Read More

Get The Help You Need With Fund Raising Ideas

There are many fund raising ideas on the market today... Read More

The Truth Behind Linear Selling: Why It Can Make Prospects Run The Other Way

Sean works for a major telecom company.During one of our... Read More

Exporting to Europe: Not the Challenges You Think

If you plan to do sell your product or service... Read More

A Look at Store Fixture Parts

Products for sale need to be displayed in a manner... Read More

Selling Your Business ? Step by Step Process

So it's finally come time to sell the business. After... Read More

To Buy or Not to Buy? Motivating Your Customers to Take Action!

All customers have a choice to make. Sometimes that choice... Read More

Why Should I Buy From You?

Virtually every business you contact has this question in their... Read More

Is Sales Profession an Oxymoron?

If you are in Sales, you have probably heard these... Read More

How Can Fundraising Consulting Help Us Raise Money?

If you need to hold a fundraiser and don't know... Read More

A Little Something Special Goes a Long Way

Keeping the 80/20 rule in mind; that is that 80%... Read More

Quotations Tell... Proposals Sell!

The traditional "Quotation" was originally devised during the Industrial Revolution... Read More

The Problem With Technology At The Point Of Sale In Financial Services

BackgroundThere's a conundrum that currently exists between the customer and... Read More

How To Bully Your Prospects Into Buying Your Product or Service

Selling is a tough job, and sometimes you may need... Read More

Build & Protect Your Confidence

I can remember the first time that I had to... Read More

UK Sales and Marketing Terminology

Terminology / AcronymsABC figures: This is the independently audited sales... Read More

Are You a Winner or Whiner?

I've found that winners say "I choose to." Whiners, on... Read More

How To Set Goals and Achieve Them

We use only 5% of God's given potential, 95% of... Read More

Sales Copy Tips

Writing good sales copy is not an art, it is... Read More

5+5 = Your Dream

JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More

If I Wanted To Sell For A Living, I Would Of Majored In It In College

By a show of hands, how many of you grew... Read More