Selling isn't something you do to people, it's something you do for them. If you feel as though you're being pushy or twisting arms when you are interacting with prospective customers or clients, you might be doing just that. To be successful in sales, you do need to be in... Read More
Any time a clothing store opens or expands, they must buy mannequins. There are many different places to find a mannequin for sale, including the Internet, companies that mass produce mannequins, and businesses that make unique mannequins one at a time. Other mannequin sellers offer used mannequins at a discount.There... Read More
So, you are taking your products and heading to a trade show, but this year you want to make your trade show booth popular in order to garner more business and have no idea how to do it. Actually, it really is quite simple to make a popular trade show... Read More
1. Mail to your customers more often. If you are now mailing 4times a year, increase the frequency of your mailings to 6 or 8times. If you increase your mailings by 25%, you shouldincrease your sales by at least the same percentage. 2. Use a P.S. on every direct mail... Read More
This issue's topic was suggested by a sales rep for a small manufacturing company. I was asked to comment about the impact of excessive optimism on the part of salespeople and sales managers. In the sales rep's own words... "I was required to call on every account because there was... Read More
Have you ever met with, or talked to a prospect that wasn't ready to buy what you had to offer? What did you do with that prospects? Most sales gurus of the 1980's and 90's wrote books that told you to move on to the next prospect who is ready... Read More
The number one requirement, whether you are a business owner or an employee, is to be able to say what you do, and say it with influencing results. Through testing, I have seen, experienced, and received feedback that an elevator speech no longer works. My test results show that elevator... Read More
Your proposal is selling for you when you're not there, so it must reflect your standards of professionalism.Like it or not, sales proposals are a tool of the trade, and writing a well-crafted proposal can mean the difference between winning and losing a client's business, especially if you are selling... Read More
For the past months, maybe a year, I've been hearing sales groups talk about the need to become Trusted Advisors (I'll call them TAs). I suspect that the problems cropping up in the sales arena these days ? the increased length of the sales cycle, the increased levels of competition... Read More
"Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from buying what you are selling.I began direct marketing before the internet and learned the basics of mail order marketing. I am glad to say that... Read More
![]() |
|
![]() |
|
![]() |
|
![]() |
|
|||||
|
|
|
For centuries ? at least since the serpent convinced Eve... Read More
When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought... Read More
Alexander Graham Bell once said, "When one door closes another... Read More
A sales letter is a document designed to generate sales.... Read More
I'm not a baseball fan. Never have been. In fact,... Read More
Linda felt like she had reached a plateau in her... Read More
They say if you wait long enough, a style you... Read More
There are many ways to sell and have fun doing... Read More
In some situations, attempting to intimidate the other person will... Read More
An important part of your business plan should be to... Read More
Strategies to help produce your brochure, advertisment or direct mail.... Read More
Selling--a word that strikes terror in writers and professionals. We... Read More
Lance has what it takes and then some.Did you know... Read More
The best of all worlds is to have a product... Read More
Your choice of materials for store fixtures includes wood, metal,... Read More
Selling Against Goliath?How to Take on the Big Guys and... Read More
If you went to see your doctor, and he mentioned... Read More
You've polished your sales page over and over againuntil it's... Read More
ReferralsA substantial part of your business can come from referrals.... Read More
If Chicken Little were alive today he wouldn't be running... Read More
Let me create a picture for you. This is the... Read More
When buying something, you can buy in one of two... Read More
Let me tell you about my friend Peter who has... Read More
The main reason for buyer resistance and selling stalls boils... Read More
I learned something very interesting this week. Thankfully, what I... Read More
A lot of people are very intrigued by the idea... Read More
Products for sale need to be displayed in a manner... Read More
When you are in sales and you come across a... Read More
The USP (Unique Selling Proposition) is based on the assumption... Read More
We all know that you can't earn your commission until... Read More
Back in the days when I sold for CTV and... Read More
When you think about ways to gain repeat business from... Read More
Hi, I'd like to discuss the most powerful words you... Read More
Would you pay $12,500 to discover the keys to great... Read More
"Open-source" is typically found in the Information Technology area as... Read More
A mannequin head is a life-size head that includes all... Read More
You have just walked out of the office of a... Read More
Virtually every business you contact has this question in their... Read More
I really just don't get it.How can so many businesses... Read More
Britney Spears has recently caused controversy with suggestions that the... Read More
What comes to mind when you think of networking --... Read More
Selling your products at shows can be difficult when you... Read More
The difference between antique or vintage store fixtures and used... Read More
When it comes to buying mortgage leads, there are many... Read More
Along with having an innovative supply chain, there's another reason... Read More
A sales letter is a document designed to generate sales.... Read More
Going into your workday and waiting for things to happen,... Read More
The sales letter you can't put down?the advertising copy that... Read More
Several years ago I worked with a CPA who wanted... Read More
You could just send out your brochure to potential customers... Read More
A few weekends back, the Brobdingnagian Bards performed at the... Read More
Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More
The best day of the week is TODAY, of course.... Read More
Have you ever run DOWN an escalator that was going... Read More
Let me create a picture for you. This is the... Read More
I know, don't groan. You have to do them if... Read More
Will you do just about anything, including sending out hundreds... Read More
TELEPHONE TECHNIQUESSelling face to face is different from selling on... Read More
We use this method to find new cleaningcustomers, and it... Read More
Special Requirements for Reprint: we ask only that you include... Read More
VOICEThe Image the customer has of the Salesperson is vital.... Read More
Awhile back you had a great idea. An idea that... Read More
First, recognize that motivation is an inside job. The word... Read More
While working with a new coaching client, I asked to... Read More
This evaluation is not for the "weak-kneed". Real questions to... Read More
The Technical Revolution has done a lot for us --... Read More
Sales |