Program Your Biocomputer For Sales Success

Selling isn't something you do to people, it's something you do for them. If you feel as though you're being pushy or twisting arms when you are interacting with prospective customers or clients, you might be doing just that. To be successful in sales, you do need to be in... Read More

Where to Find Mannequins for Sale

Any time a clothing store opens or expands, they must buy mannequins. There are many different places to find a mannequin for sale, including the Internet, companies that mass produce mannequins, and businesses that make unique mannequins one at a time. Other mannequin sellers offer used mannequins at a discount.There... Read More

Make Your Trade Show Booth Popular

So, you are taking your products and heading to a trade show, but this year you want to make your trade show booth popular in order to garner more business and have no idea how to do it. Actually, it really is quite simple to make a popular trade show... Read More

101 Ways to Improve Your Direct Mail Response

1. Mail to your customers more often. If you are now mailing 4times a year, increase the frequency of your mailings to 6 or 8times. If you increase your mailings by 25%, you shouldincrease your sales by at least the same percentage. 2. Use a P.S. on every direct mail... Read More

Dont Be Macho Selling Ice to Eskimos

This issue's topic was suggested by a sales rep for a small manufacturing company. I was asked to comment about the impact of excessive optimism on the part of salespeople and sales managers. In the sales rep's own words... "I was required to call on every account because there was... Read More

How To Sell Your Products or Services on Value And Stop Selling On Price Alone

Have you ever met with, or talked to a prospect that wasn't ready to buy what you had to offer? What did you do with that prospects? Most sales gurus of the 1980's and 90's wrote books that told you to move on to the next prospect who is ready... Read More

Open Your Introduction With A Firecracker Moment

The number one requirement, whether you are a business owner or an employee, is to be able to say what you do, and say it with influencing results. Through testing, I have seen, experienced, and received feedback that an elevator speech no longer works. My test results show that elevator... Read More

Winning Sales Proposals

Your proposal is selling for you when you're not there, so it must reflect your standards of professionalism.Like it or not, sales proposals are a tool of the trade, and writing a well-crafted proposal can mean the difference between winning and losing a client's business, especially if you are selling... Read More

The Trusted Advisor Relationship: What Is It, and What Should It Be?

For the past months, maybe a year, I've been hearing sales groups talk about the need to become Trusted Advisors (I'll call them TAs). I suspect that the problems cropping up in the sales arena these days ? the increased length of the sales cycle, the increased levels of competition... Read More

Stop Screwing Up Your Sales Letter

"Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from buying what you are selling.I began direct marketing before the internet and learned the basics of mail order marketing. I am glad to say that... Read More

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How Sellers Can Take Control

For centuries ? at least since the serpent convinced Eve... Read More

The Anatomy of a Sales Letter

When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought... Read More

The Doors Of Opportunity

Alexander Graham Bell once said, "When one door closes another... Read More

Writing Effective Sales Messages

A sales letter is a document designed to generate sales.... Read More

Want More Sales? Write A Barry Bonds Sales Letter

I'm not a baseball fan. Never have been. In fact,... Read More

Your Clients Buying What Youre Selling

Linda felt like she had reached a plateau in her... Read More

The Allure of Antique Store Fixtures

They say if you wait long enough, a style you... Read More

3 Ways To Sell and Have Fun Doing It

There are many ways to sell and have fun doing... Read More

Handshake Intimidation

In some situations, attempting to intimidate the other person will... Read More

The Importance of Good Sales Leads

An important part of your business plan should be to... Read More

8 Part Strategy For Constructing Your Advertising Message

Strategies to help produce your brochure, advertisment or direct mail.... Read More

Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professionals. We... Read More

Lance Has What It Takes

Lance has what it takes and then some.Did you know... Read More

How To Get Rich Giving Away Something Free

The best of all worlds is to have a product... Read More

The Benefits of Metal Store Fixtures

Your choice of materials for store fixtures includes wood, metal,... Read More

Selling Against Goliath

Selling Against Goliath?How to Take on the Big Guys and... Read More

Expert Qualities in Sales

If you went to see your doctor, and he mentioned... Read More

Why Arent They Buying?

You've polished your sales page over and over againuntil it's... Read More

Getting Referrals

ReferralsA substantial part of your business can come from referrals.... Read More

Chicken Little And The Disintermediation Myth

If Chicken Little were alive today he wouldn't be running... Read More

Refining Your Telephone Prospecting Techniques To Be A Master Closer!

Let me create a picture for you. This is the... Read More

Money Does Talk!

When buying something, you can buy in one of two... Read More

Are You Selling What They Want To Buy? Is It An Appropriate Solution?

Let me tell you about my friend Peter who has... Read More

How To Shorten The Selling Cycle And Reduce Buying Stalls

The main reason for buyer resistance and selling stalls boils... Read More

Take the Contract with You

I learned something very interesting this week. Thankfully, what I... Read More

Things You Need to Know Before Joining a Direct Sales Company

A lot of people are very intrigued by the idea... Read More

A Look at Store Fixture Parts

Products for sale need to be displayed in a manner... Read More

Selling For Keeps

When you are in sales and you come across a... Read More

Why USPs Dont Work

The USP (Unique Selling Proposition) is based on the assumption... Read More

Your Best Friend - The Phone

We all know that you can't earn your commission until... Read More

It Isnt A Sale Until Youre Paid

Back in the days when I sold for CTV and... Read More

Whats the Secret to Repeat Business?

When you think about ways to gain repeat business from... Read More

Powerful Words

Hi, I'd like to discuss the most powerful words you... Read More