The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice.It is true that most businesses scrape by in the midst of mediocrity. The bosses of these firms see an industry or profession that looks lucrative... Read More
Mannequins are primarily used in stores to display clothing. A display mannequin is usually a full-size dummy in the shape of a person. A display mannequin will normally include all parts of the human body including a head and feet. Display mannequins can be made of several different materials, including... Read More
Normally in this column I dispense highly-intelligent small business advice in response to thought-provoking questions submitted by future and fellow entrepreneurs. This week, however, I have a couple of questions for myself, one of which makes me wonder how truly intelligent I really am.Q: Dear Me, I recently took my... Read More
Everybody is familiar with the old retail chant, "Location, location, location!" It speaks volumes about making the right decisions from the start to make your retail establishment a success. Once you've decided what it is your store is offering to the general public, the next step you'll take is finding... Read More
Selling--a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL. Our print and eBooks may go unread because we don't get the word out. Our products and services don't sell because we don't include... Read More
If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!We all have competitors, and the more you have, the more important it is that you have a... Read More
What do people buy? They don't buy your wonderful presentation. People buy solutions and visions. How do you find out what buyer will think that is? Ask. Ask questions. Spend most of your time asking questions of your prospects, and you will have the opportunity to... Read More
Color psychology is the biggest question I receive on a regular basis. The reason being is it's importance. Color is a trigger that is associated with traditions and used in marketing over the years so well that they must be honored or sales are lost.Color will also trigger reactions. It... Read More
Could this be the worst moment in your selling cycle?You've done all the right things with your prospect:? You've identified a real need and developed a reasonably solid relationship.? You've determined that your prospect is interested in your solution.? You've had a couple of great meetings or conversations that let... Read More
Being a good listener requires more than just keeping quiet while the other person is talking. Do you hear everything that is being said? Do you understand it completely?Here are some tips on how to become a more effective listener:FOCUS in on the basic message. Try to pinpoint the main... Read More
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What methods can we use to install confidence into your... Read More
In my opinion, one of the biggest skills of being... Read More
Female mannequins are very common in clothing stores. They are... Read More
JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More
The success of a small business depends upon a steady... Read More
A conversation: The Salesperson: "I don't cold call-I want to... Read More
If you asked me to point to the heart and... Read More
How many sales opportunities have you lost to competitors who... Read More
A lot of effort is put into getting new clients.... Read More
Imagine you just met someone new. The formalities of names,... Read More
Most business people will tell you that selling is not... Read More
The best of all worlds is to have a product... Read More
I wonder when we decided to become a sales person.... Read More
Direct sales can be your ticket to a profitable home-based... Read More
So, you are taking your products and heading to a... Read More
Sales information resource Just Sell, calls caring "sales love". Here's... Read More
Have you ever run DOWN an escalator that was going... Read More
Just about every clothing store uses mannequins. There are many... Read More
When buying something, you can buy in one of two... Read More
After reading and researching thousands of books, articles and other... Read More
ReferralsA substantial part of your business can come from referrals.... Read More
At 21 years, just out of Business College, I went... Read More
Awhile back you had a great idea. An idea that... Read More
Everybody is familiar with the old retail chant, "Location, location,... Read More
You can always tell a good salesperson, they are always... Read More
Selling With Purpose What is it about selling that makes... Read More
We use only 5% of God's given potential, 95% of... Read More
A completed communication consists of a sender and a receiver.... Read More
The most effective prospecting techniques were revealed in the August... Read More
Any time a clothing store opens or expands, they must... Read More
You have a great product, but it's not flying off... Read More
When I first started out as a loan officer, one... Read More
1. Settle On The Right Way ForwardThe purpose of your... Read More
You know that word of mouth can grow your business.... Read More
Female mannequins are very common in clothing stores. They are... Read More
Part one of this article is available at ... Read More
Most consultants I've talked to don't spend any time trying... Read More
Hi, I'd like to discuss the most powerful words you... Read More
Everywhere I turn, I'm being asked to weigh in on... Read More
Terminology / AcronymsABC figures: This is the independently audited sales... Read More
Depending upon how much you enjoy writing, writing sales proposals... Read More
A closing question asks for a final decision. A trial-closing... Read More
THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN... Read More
When a request for proposal (RFP) comes in, you get... Read More
When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought... Read More
If you have competitors, then you should have at least... Read More
There are 3 ways to grow any business:- Get more... Read More
Any time a clothing store opens or expands, they must... Read More
Just about every clothing store uses mannequins. There are many... Read More
Obtaining merchant status will help to increase your sales. Consumers... Read More
This is a stupid question but it has to be... Read More
Prospecting is the engine that propels anyone in sales. Without... Read More
For technology companies, service after the sale has emerged on... Read More
Do you know why your customer won't buy? You've given... Read More
Wherever you turn these days you'll find articles covering every... Read More
Steps - it is unrealistic for most salespeople to expect... Read More
If Chicken Little were alive today he wouldn't be running... Read More
What do you think it is? Many experts insist it's... Read More
The largest sale that I ever closed was negotiated over... Read More
Picture this scene from the 1984 smash comedy movie from... Read More
If you need to hold a fundraiser and don't know... Read More
Ahh. Selling. Sometimes, this is a word that is dreaded... Read More
I can remember the first time that I had to... Read More
The best day of the week is TODAY, of course.... Read More
The leads marketing delivers to the sales team never seem... Read More
Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are... Read More
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