Why USPs Dont Work
The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice.It is true that most businesses scrape by in the midst of mediocrity. The bosses of these firms see an industry or profession that looks lucrative... Read More
The Benefits of Display Mannequins
Mannequins are primarily used in stores to display clothing. A display mannequin is usually a full-size dummy in the shape of a person. A display mannequin will normally include all parts of the human body including a head and feet. Display mannequins can be made of several different materials, including... Read More
Business Lessons Learned At The Mall
Normally in this column I dispense highly-intelligent small business advice in response to thought-provoking questions submitted by future and fellow entrepreneurs. This week, however, I have a couple of questions for myself, one of which makes me wonder how truly intelligent I really am.Q: Dear Me, I recently took my... Read More
An Introduction to Store Fixtures
Everybody is familiar with the old retail chant, "Location, location, location!" It speaks volumes about making the right decisions from the start to make your retail establishment a success. Once you've decided what it is your store is offering to the general public, the next step you'll take is finding... Read More
Selling Is Not A Dirty Word
Selling--a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL. Our print and eBooks may go unread because we don't get the word out. Our products and services don't sell because we don't include... Read More
Unique Selling Propositions
If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!We all have competitors, and the more you have, the more important it is that you have a... Read More
The Force That Drives Buying Decisions
What do people buy? They don't buy your wonderful presentation. People buy solutions and visions. How do you find out what buyer will think that is? Ask. Ask questions. Spend most of your time asking questions of your prospects, and you will have the opportunity to... Read More
Color Psychology Will Make Or Break Your Sales Success
Color psychology is the biggest question I receive on a regular basis. The reason being is it's importance. Color is a trigger that is associated with traditions and used in marketing over the years so well that they must be honored or sales are lost.Color will also trigger reactions. It... Read More
Dead Silence From Your Prospect: The Worst Sound Of All
Could this be the worst moment in your selling cycle?You've done all the right things with your prospect:? You've identified a real need and developed a reasonably solid relationship.? You've determined that your prospect is interested in your solution.? You've had a couple of great meetings or conversations that let... Read More
Are You REALLY Listening?
Being a good listener requires more than just keeping quiet while the other person is talking. Do you hear everything that is being said? Do you understand it completely?Here are some tips on how to become a more effective listener:FOCUS in on the basic message. Try to pinpoint the main... Read More
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6 Steps on How to Install Confidence Into Your Clients
What methods can we use to install confidence into your... Read More
Listen! How to Sell More by Listening More!
In my opinion, one of the biggest skills of being... Read More
Female Mannequins: An Overview
Female mannequins are very common in clothing stores. They are... Read More
5+5 = Your Dream
JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More
How to Build A Steady Stream of Customers--Step One
The success of a small business depends upon a steady... Read More
Building Relationships
A conversation: The Salesperson: "I don't cold call-I want to... Read More
Everything Follows the Pitch
If you asked me to point to the heart and... Read More
Sell More: How to Get Motivated Buyers To Call You First
How many sales opportunities have you lost to competitors who... Read More
9 Ways to Keep Clients Coming Back For More
A lot of effort is put into getting new clients.... Read More
6 Creative Questions To Move From HOW Are You To WHO Are You
Imagine you just met someone new. The formalities of names,... Read More
Give Up the Need to Sell
Most business people will tell you that selling is not... Read More
How To Get Rich Giving Away Something Free
The best of all worlds is to have a product... Read More
Selling Your Way To Success
I wonder when we decided to become a sales person.... Read More
Ten Tips for Choosing the Right Direct Sales Company
Direct sales can be your ticket to a profitable home-based... Read More
Make Your Trade Show Booth Popular
So, you are taking your products and heading to a... Read More
Caring - The Secret Sales Strategy
Sales information resource Just Sell, calls caring "sales love". Here's... Read More
Going Back To Get Ahead
Have you ever run DOWN an escalator that was going... Read More
An Introduction to Mannequins
Just about every clothing store uses mannequins. There are many... Read More
Money Does Talk!
When buying something, you can buy in one of two... Read More
Top 10 Ways to Maximize Your Approachability
After reading and researching thousands of books, articles and other... Read More
Getting Referrals
ReferralsA substantial part of your business can come from referrals.... Read More
YOUR Future Profits -- Protect Source With CARE
At 21 years, just out of Business College, I went... Read More
Business is Great; I?m Just Not Selling Anything!
Awhile back you had a great idea. An idea that... Read More
An Introduction to Store Fixtures
Everybody is familiar with the old retail chant, "Location, location,... Read More
Nothing Happens Until Someone Sells Somthing
You can always tell a good salesperson, they are always... Read More
Selling with Purpose
Selling With Purpose What is it about selling that makes... Read More
How To Set Goals and Achieve Them
We use only 5% of God's given potential, 95% of... Read More
Going Global: Communication Across Mental Boundaries
A completed communication consists of a sender and a receiver.... Read More
How to Acquire More Leads
The most effective prospecting techniques were revealed in the August... Read More
Where to Find Mannequins for Sale
Any time a clothing store opens or expands, they must... Read More
9 Packaging Problems That Lose Sales
You have a great product, but it's not flying off... Read More
Six Simple Steps for Getting More Applications
When I first started out as a loan officer, one... Read More
6 Ways To Get More From Your Promotions
1. Settle On The Right Way ForwardThe purpose of your... Read More
Its Better When They Tell Them
You know that word of mouth can grow your business.... Read More
Female Mannequins: An Overview
Female mannequins are very common in clothing stores. They are... Read More
Top 10 Ways to Sell your Product or Service While you Sleep - Part 2
Part one of this article is available at ... Read More
Reviving Dead Clients
Most consultants I've talked to don't spend any time trying... Read More
Powerful Words
Hi, I'd like to discuss the most powerful words you... Read More
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on... Read More
UK Sales and Marketing Terminology
Terminology / AcronymsABC figures: This is the independently audited sales... Read More
How to Write Effective Selling Proposals
Depending upon how much you enjoy writing, writing sales proposals... Read More
How To Dramatically Improve Sales Closing Ratios
A closing question asks for a final decision. A trial-closing... Read More
Book Yourself Solid
THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN... Read More
Your Proposal Was Rejected... But Why?
When a request for proposal (RFP) comes in, you get... Read More
The Anatomy of a Sales Letter
When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought... Read More
Unique Selling Propositions
If you have competitors, then you should have at least... Read More
Grow Your Business By Increasing the Value of Each Sale - 29 Ideas to Spur Your Brain
There are 3 ways to grow any business:- Get more... Read More
Where to Find Mannequins for Sale
Any time a clothing store opens or expands, they must... Read More
An Introduction to Mannequins
Just about every clothing store uses mannequins. There are many... Read More
Letting Them Use Plastic
Obtaining merchant status will help to increase your sales. Consumers... Read More
A Stupid Question, but it has to be asked
This is a stupid question but it has to be... Read More
Complacency and Fear are Sales Busters
Prospecting is the engine that propels anyone in sales. Without... Read More
Customer Loyalty in the Technology Industry
For technology companies, service after the sale has emerged on... Read More
Why Are Customers So Indecisive?
Do you know why your customer won't buy? You've given... Read More
Breaking the Ice and Winning Over the Client
Wherever you turn these days you'll find articles covering every... Read More
How To Take The Right Steps To Increase Your Selling Results
Steps - it is unrealistic for most salespeople to expect... Read More
Chicken Little And The Disintermediation Myth
If Chicken Little were alive today he wouldn't be running... Read More
The Most Important Word in a Business Letter
What do you think it is? Many experts insist it's... Read More
An Ideal Selling Situation
The largest sale that I ever closed was negotiated over... Read More
Sales Training from the Ghostbusters
Picture this scene from the 1984 smash comedy movie from... Read More
How Can Fundraising Consulting Help Us Raise Money?
If you need to hold a fundraiser and don't know... Read More
10 Tips To Overcome Your Fear Of Selling
Ahh. Selling. Sometimes, this is a word that is dreaded... Read More
Build & Protect Your Confidence
I can remember the first time that I had to... Read More
The Best Day In The Week
The best day of the week is TODAY, of course.... Read More
Leads, Prospects, and the Huge Gap Between
The leads marketing delivers to the sales team never seem... Read More
Freebies
Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are... Read More
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