Why USPs Dont Work

The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice.It is true that most businesses scrape by in the midst of mediocrity. The bosses of these firms see an industry or profession that looks lucrative... Read More

The Benefits of Display Mannequins

Mannequins are primarily used in stores to display clothing. A display mannequin is usually a full-size dummy in the shape of a person. A display mannequin will normally include all parts of the human body including a head and feet. Display mannequins can be made of several different materials, including... Read More

Business Lessons Learned At The Mall

Normally in this column I dispense highly-intelligent small business advice in response to thought-provoking questions submitted by future and fellow entrepreneurs. This week, however, I have a couple of questions for myself, one of which makes me wonder how truly intelligent I really am.Q: Dear Me, I recently took my... Read More

An Introduction to Store Fixtures

Everybody is familiar with the old retail chant, "Location, location, location!" It speaks volumes about making the right decisions from the start to make your retail establishment a success. Once you've decided what it is your store is offering to the general public, the next step you'll take is finding... Read More

Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL. Our print and eBooks may go unread because we don't get the word out. Our products and services don't sell because we don't include... Read More

Unique Selling Propositions

If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!We all have competitors, and the more you have, the more important it is that you have a... Read More

The Force That Drives Buying Decisions

What do people buy? They don't buy your wonderful presentation. People buy solutions and visions. How do you find out what buyer will think that is? Ask. Ask questions. Spend most of your time asking questions of your prospects, and you will have the opportunity to... Read More

Color Psychology Will Make Or Break Your Sales Success

Color psychology is the biggest question I receive on a regular basis. The reason being is it's importance. Color is a trigger that is associated with traditions and used in marketing over the years so well that they must be honored or sales are lost.Color will also trigger reactions. It... Read More

Dead Silence From Your Prospect: The Worst Sound Of All

Could this be the worst moment in your selling cycle?You've done all the right things with your prospect:? You've identified a real need and developed a reasonably solid relationship.? You've determined that your prospect is interested in your solution.? You've had a couple of great meetings or conversations that let... Read More

Are You REALLY Listening?

Being a good listener requires more than just keeping quiet while the other person is talking. Do you hear everything that is being said? Do you understand it completely?Here are some tips on how to become a more effective listener:FOCUS in on the basic message. Try to pinpoint the main... Read More

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6 Steps on How to Install Confidence Into Your Clients

What methods can we use to install confidence into your... Read More

Listen! How to Sell More by Listening More!

In my opinion, one of the biggest skills of being... Read More

Female Mannequins: An Overview

Female mannequins are very common in clothing stores. They are... Read More

5+5 = Your Dream

JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More

How to Build A Steady Stream of Customers--Step One

The success of a small business depends upon a steady... Read More

Building Relationships

A conversation: The Salesperson: "I don't cold call-I want to... Read More

Everything Follows the Pitch

If you asked me to point to the heart and... Read More

Sell More: How to Get Motivated Buyers To Call You First

How many sales opportunities have you lost to competitors who... Read More

9 Ways to Keep Clients Coming Back For More

A lot of effort is put into getting new clients.... Read More

6 Creative Questions To Move From HOW Are You To WHO Are You

Imagine you just met someone new. The formalities of names,... Read More

Give Up the Need to Sell

Most business people will tell you that selling is not... Read More

How To Get Rich Giving Away Something Free

The best of all worlds is to have a product... Read More

Selling Your Way To Success

I wonder when we decided to become a sales person.... Read More

Ten Tips for Choosing the Right Direct Sales Company

Direct sales can be your ticket to a profitable home-based... Read More

Make Your Trade Show Booth Popular

So, you are taking your products and heading to a... Read More

Caring - The Secret Sales Strategy

Sales information resource Just Sell, calls caring "sales love". Here's... Read More

Going Back To Get Ahead

Have you ever run DOWN an escalator that was going... Read More

An Introduction to Mannequins

Just about every clothing store uses mannequins. There are many... Read More

Money Does Talk!

When buying something, you can buy in one of two... Read More

Top 10 Ways to Maximize Your Approachability

After reading and researching thousands of books, articles and other... Read More

Getting Referrals

ReferralsA substantial part of your business can come from referrals.... Read More

YOUR Future Profits -- Protect Source With CARE

At 21 years, just out of Business College, I went... Read More

Business is Great; I?m Just Not Selling Anything!

Awhile back you had a great idea. An idea that... Read More

An Introduction to Store Fixtures

Everybody is familiar with the old retail chant, "Location, location,... Read More

Nothing Happens Until Someone Sells Somthing

You can always tell a good salesperson, they are always... Read More

Selling with Purpose

Selling With Purpose What is it about selling that makes... Read More

How To Set Goals and Achieve Them

We use only 5% of God's given potential, 95% of... Read More

Going Global: Communication Across Mental Boundaries

A completed communication consists of a sender and a receiver.... Read More

How to Acquire More Leads

The most effective prospecting techniques were revealed in the August... Read More

Where to Find Mannequins for Sale

Any time a clothing store opens or expands, they must... Read More

9 Packaging Problems That Lose Sales

You have a great product, but it's not flying off... Read More

Six Simple Steps for Getting More Applications

When I first started out as a loan officer, one... Read More

6 Ways To Get More From Your Promotions

1. Settle On The Right Way ForwardThe purpose of your... Read More