Things You Need to Know Before Joining a Direct Sales Company

A lot of people are very intrigued by the idea of joining a direct sales company and being able to make extra money from home. There are a few things a first-timer in direct sales should know before signing up.1. There are always more expenses than first expected.This is true... Read More

I Am A Habit

JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of people hear this word, a negative thought pops up in their minds. Typically, most people think of a habit being negative. The secret to your future lies in your daily habits so ask yourself right now, "Are my habits today... Read More

Three Big Ol Tips for Better Sales Letters

Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough.I think the following suggestions qualify as Big Ol' Tips. Look around the Web and... Read More

Selling the Dr. Seuss Way

"I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?"I think most people have read this Dr. Seuss tale either as kids or to their children.... Read More

The Anatomy of a Sales Letter

When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought he had brought wonderful new life to the world. What he really did was create a monster. He took a bit from here and another piece from there and sewed it altogether. Then he was distressed to see how things... Read More

Going Global: Communication Across Mental Boundaries

A completed communication consists of a sender and a receiver. If there is just a sender - like in a pitch, or a lecture, or a commercial, or advertisement, or even a newsletter - it's not a communication, but an assertion, or a monologue, or an opinion.Sometimes, when we have... Read More

Grow Your Business By Increasing the Value of Each Sale - 29 Ideas to Spur Your Brain

There are 3 ways to grow any business:- Get more customers- Get more from each sale- Sell to each customer more frequently.That's it - everything else boils down to some variation of these 3 activities.Most owners and most managers want to grow their business. Most of them concentrate exclusively on... Read More

Whats So Special About You? Defining Your USP

Your prospect is in the market for a widget, just like the one you sell. She surfs over to Google (or picks up her Yellow Pages) and looks up "widgets."She is immediately greeted by 15 different widget companies, including yours. How does she go about making her selection? And what... Read More

Customer Service Revival

Value is in the Eye of the BeholderSales today is filled with stereotypes. The "sleazy car salesman", the "annoying telemarketer", and the ever-present "pushy commission salesman". And in the sales profession, we may not realize it ? but we do think of other people in our profession this way sometimes.... Read More

Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)

The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter.According to direct mail copywriter and author Hershell Gordon Lewis, the best kind of overline to use in a one-to-one piece of communication... Read More

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3 Ways To Sell and Have Fun Doing It

There are many ways to sell and have fun doing... Read More

Do You Want to Know the 8 Tips to Selling More Products?

So often sales men and woman are the very people... Read More

How to Sell High Tech Solutions

Many companies are looking to improve upon the speed, security,... Read More

Your Clients Buying What Youre Selling

Linda felt like she had reached a plateau in her... Read More

Sales Brochures - 9 Steps to Success

Even in this day of websites, many customers want to... Read More

Complacency and Fear are Sales Busters

Prospecting is the engine that propels anyone in sales. Without... Read More

Sex Sells!

An attractive woman has a decided advantage as sales representative... Read More

Selling To Women - Selling To Men - It Isnt the Same

Selling To Women - Selling To Men - It Isn't... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The... Read More

How Improve Conversion Rates

Do you know your conversion rates? Conversion rate is the... Read More

Solution-Sell is a Myth!

Who among us is not already up to here with... Read More

12 Handy Tips for Generating Leads through Cold-Calling

Cold calling can be a great way to generate quality... Read More

How to Sell: Selling Tips of Master Moms

"If you don't think well of yourself, no one... Read More

Consumer Effort And The Purchase Decision

It is a basic tenet of behavioral psychology that people... Read More

Do You Know When You Are Being Sold To?

Britney Spears has recently caused controversy with suggestions that the... Read More

The Damaging Admission - A Persuasive Technique

We would all like to think that our product or... Read More

Whats So Special About You? Defining Your USP

Your prospect is in the market for a widget, just... Read More

What Successful Sellers Know - Others Dont ... The Subtle Art of Closing

Ask any salesperson, "At what point in the selling process... Read More

How To Get Rich Giving Away Something Free

The best of all worlds is to have a product... Read More

A Pause For Thought

You can have your cake and eat it.What is it... Read More

Stop Telemarketers, Do Not Call List or Not

American consumers have spoken and have done so loudly registering... Read More

What Should I Charge?

People ask me, "What should I charge?"I say, "Ask your... Read More

Do Your Customers Buy On Price Alone?

Here are four simple things you can do to take... Read More

The Power of Thank-You

When was the last time you thanked your customers?This often... Read More

Telling the Value Story

You arrived on time and completed your calculations. You worked... Read More

2 ½ Steps to Sales Success

You have just walked out of the office of a... Read More

How Leaky is Your Sales Pipeline?

Does your Sales Pipeline leak? If you answered no, you... Read More

Grow Your Business By Increasing the Value of Each Sale - 29 Ideas to Spur Your Brain

There are 3 ways to grow any business:- Get more... Read More

Dead Silence From Your Prospect: The Worst Sound Of All

Could this be the worst moment in your selling cycle?You've... Read More

The Basic Secrets of A Million Dollar Sales Letter

"Accepting the consequences, good or bad, will free you; take... Read More

Business Lessons Learned At The Mall

Normally in this column I dispense highly-intelligent small business advice... Read More

Who Takes Your Money

Your business is making profits, but where is the cash?... Read More

Is Sales Profession an Oxymoron?

If you are in Sales, you have probably heard these... Read More