I went shopping for clothes today.My plan was to buy a navy blue sports coat, a couple of shirts and ties and maybe a pair of black shoes.Understand that as a sales trainer, I want people to ask me to spend my money. I'm not going to buy unless asked.... Read More
We use this method to find new cleaningcustomers, and it is virtually free. Included is a link you can change the search parameters to what ever you wish, in any town or city you wish. In this example we are using Real Estate Agents in Chicago.So heres how it works,... Read More
It may sound funny, but honestly, if you're opening up your own retail store the last thing you'll ever want to do again for the rest of your life is buy anything retail -- especially if it's for your own store. Buying your store fixtures wholesale is not only mandatory... Read More
ReferralsA substantial part of your business can come from referrals. The key is to provide extraordinary customer service and educate your clients and influencers to this fact. You must actively cultivate referrals; otherwise you're just leaving it to chance.Referrals Start with Great ServiceThe foundation of great referrals is great customer... Read More
Along with having an innovative supply chain, there's another reason Dell is the largest computer company in the world. They always offer great coupon codes to online affiliates that let the buyer "in" on deals that they otherwise wouldn't get.By offering coupon and discount codes that are both new promotions... Read More
Direct sales can be your ticket to a profitable home-based business. There's low risk and low overhead - and you'll find lots of conversation, creativity, and cooperation among the company's representatives. But how do you know which company is right for you? Here are ten things to look for as... Read More
Mannequins are primarily used in stores to display clothing. A display mannequin is usually a full-size dummy in the shape of a person. A display mannequin will normally include all parts of the human body including a head and feet. Display mannequins can be made of several different materials, including... Read More
Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she... Read More
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.As technology-related products and services touch nearly every area of our lives and our businesses, technology has become integrated in how we communicate, learn, work, and entertain ourselves. Our appetite for technology products... Read More
This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your product?How can you improve the response rate?How many... Read More
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The best of all worlds is to have a product... Read More
JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More
A mannequin head is a life-size head that includes all... Read More
As I prepare this issue of this Newsletter, at 37,000... Read More
Would you pay $12,500 to discover the keys to great... Read More
Any time a clothing store opens or expands, they must... Read More
I am sure you are familiar with the phrase, "I... Read More
In my opinion, one of the biggest skills of being... Read More
So the other day I'm watching the movie The Matrix,... Read More
In my opinion, the most overrated topic in sales training... Read More
For technology companies, service after the sale has emerged on... Read More
Even in this day of websites, many customers want to... Read More
Why should you describe your business to others in 5... Read More
One disadvantage of selling by telephone is the lack of... Read More
When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought... Read More
If you were selling a mansion, and you were selling... Read More
A closing question asks for a final decision. A trial-closing... Read More
? Go through the "no's" to get to "yes." ?... Read More
How many of you have a corporate web site? Everybody... Read More
Business owners of long standing know the cardinal rule "take... Read More
So often sales men and woman are the very people... Read More
Having good telephone skills is crucial as the call may... Read More
The best day of the week is TODAY, of course.... Read More
Britney Spears has recently caused controversy with suggestions that the... Read More
How many sales opportunities have you lost to competitors who... Read More
There are 3 ways to grow any business:- Get more... Read More
To be effective your sales letter must be opened, read,... Read More
At-ti-tude, n.One of Webster's dictionaries describes the word attitude as:a... Read More
Looking for new leads, new contacts, new business opportunities? Do... Read More
WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A... Read More
Many pressure washing companies try to stay away from the... Read More
Whether you're a conventional sales person, a professional ? such... Read More
Here are four simple things you can do to take... Read More
Writing fundraising letters can be an effective way to request... Read More
As a business owner, I receive my share of sales... Read More
You may not realize this, but when if you are... Read More
Value is in the Eye of the BeholderSales today is... Read More
"How do you create a perceived value to differentiate yourself... Read More
Mannequins are primarily used in stores to display clothing. A... Read More
Benefits are what motivate people to purchase from you, right?... Read More
To be more effective at developing relationships, one should always... Read More
Many companies are looking to improve upon the speed, security,... Read More
Zig Ziglar use to say in seminars and on tapes... Read More
HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING... Read More
The March, 2004, issue of Psychology Today reports on an... Read More
How many times have you heard that you gotta get... Read More
When I ask salespeople to define what a gatekeeper is,... Read More
Any selling approach that lacks a proven strategy, a practiced... Read More
I am often reminded of the following true story whenever... Read More
1. When you make your first sale, follow-up with the... Read More
Ask any salesperson, "At what point in the selling process... Read More
Hello Everyone: Here's a unique look at learning how tosell:... Read More
In the work place, the amount of good things that... Read More
The purpose of a 1- or 2-hour seminar is to... Read More
"I'd love to work with you, but?"How many times have... Read More
Do you have 5, 10, or 20 years of sales... Read More
On an introductory call, how do you gather all of... Read More
Several weeks ago, I conducted a "Mastering the Cold Call"... Read More
Alexander Graham Bell once said, "When one door closes another... Read More
Imagine being in a crowded concert or bar. All of... Read More
Offering gift certificates is an excellent way of increasing sales... Read More
Direct sales can be your ticket to a profitable home-based... Read More
Most consultants I've talked to don't spend any time trying... Read More
How do you get people's attention and build their interest... Read More
You can make a difference in the second half! You... Read More
As a professional service provider you face special challenges promoting... Read More
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