Your proposal is selling for you when you're not there, so it must reflect your standards of professionalism.Like it or not, sales proposals are a tool of the trade, and writing a well-crafted proposal can mean the difference between winning and losing a client's business, especially if you are selling... Read More
Article I of a two-part series.No matter what customers say they want, what they're really looking for is "something special." They can't quite describe it, but when they find it, they know.Indeed, those little details of the buying experience may appear intangible. But what you sell is usually less important... Read More
Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file?Give it the 'who cares' test. You have approximately five seconds to get your prospect's attention. Make those five seconds count! ... Read More
Our world of selling is closed off from other areas of business that continue to adopt and embrace new, efficient ideas. I was reminded of this recently while re- reading Seth Godin's "Permission Marketing." Here's a book that was intended for business owners and marketing executives, yet it provides a... Read More
Any time a clothing store opens or expands, they must buy mannequins. There are many different places to find a mannequin for sale, including the Internet, companies that mass produce mannequins, and businesses that make unique mannequins one at a time. Other mannequin sellers offer used mannequins at a discount.There... Read More
When I write sales letters for my clients, one rule I always start with is The Rule of 7.I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in... Read More
Most salespeople I know consider cold calling a dreadful, but essential activity in our profession. Even those who are good at it rarely like it. Nevertheless, those who are successful in sales do it regularly because without prospects, one does not sell anything. If you hate cold calling to the... Read More
Selling is not talking. It's listening. You may have heard the saying "the first person who talks, loses". And, it's true most of the time. There are dozens of reasons to stop talking so you can start selling. Here are a few worth listening to:Let Them Take Center StageMost people... Read More
If you are in the mortgage business, the very first thing you need before you can get anywhere, is an application.I spent years working in the mortgage industry, and my goal was to close one loan per week.Monday through Friday I would find myself a spot in the back of... Read More
Selling With Purpose What is it about selling that makes you afraid? Do you get nervous at the hint of having to sell? Is it the fear of rejection that scares you? Is it the fear of not being able to communicate effectively? Define Your Fear. What is it... Read More
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Ever have a prospect start out your sales call by... Read More
If you plan to do sell your product or service... Read More
If you need to hold a fundraiser and don't know... Read More
Cold calling can be a great way to generate quality... Read More
There are seven major reasons why adults continue their pursuit... Read More
ReferralsA substantial part of your business can come from referrals.... Read More
We use this method to find new cleaningcustomers, and it... Read More
A reader recently asked me the following: "I enjoyed the... Read More
One disadvantage of selling by telephone is the lack of... Read More
At 21 years, just out of Business College, I went... Read More
"Value-added." That word is used so much it has become... Read More
Several weeks ago, I conducted a "Mastering the Cold Call"... Read More
WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A... Read More
A few days ago, I was signing copies of my... Read More
This evaluation is not for the "weak-kneed". Real questions to... Read More
Have you ever asked yourself, now how did I let... Read More
Most people who consider trade show planning think of it... Read More
Can you say who you are and what you do... Read More
Use Bundling To Increase Your Profits And Sales An effective... Read More
When a request for proposal (RFP) comes in, you get... Read More
There are several ways to get your information into the... Read More
"How do you create a perceived value to differentiate yourself... Read More
We all have people whom we find difficult. We don't... Read More
A challenge facing many businesses is how to maintain a... Read More
You are the productWe're all in the selling business whether... Read More
Selling Against Goliath?How to Take on the Big Guys and... Read More
I'm not a baseball fan. Never have been. In fact,... Read More
One of my first internship jobs as a college student... Read More
A completed communication consists of a sender and a receiver.... Read More
A mobile auto detailer and their profits are tied to... Read More
After reading and researching thousands of books, articles and other... Read More
Consulting Vs Selling, How we can make sales by not... Read More
I just got off the phone with a friend of... Read More
Your proposal is selling for you when you're not there,... Read More
Testimonials are all-important to sell anything. You may already have... Read More
It is a basic tenet of behavioral psychology that people... Read More
Lance has what it takes and then some.Did you know... Read More
You could just send out your brochure to potential customers... Read More
One of the most useful and fundamental communications lessons that... Read More
Hello Everyone: Here's a unique look at learning how tosell:... Read More
Here are five sure-fire ways to guarantee you will not... Read More
Is cold calling dead? And if laws are being passed... Read More
The above quote, "Eighty percent of success is showing up."... Read More
Why do we get into sales? Typically it is two... Read More
As I prepare this issue of this Newsletter, at 37,000... Read More
When you are in sales and you come across a... Read More
When a request for proposal (RFP) comes in, you get... Read More
Selling is as much an art as it is a... Read More
There are seven major reasons why adults continue their pursuit... Read More
How many of you have a corporate web site? Everybody... Read More
Alexander Graham Bell once said, "When one door closes another... Read More
Along with having an innovative supply chain, there's another reason... Read More
Strategies to help produce your brochure, advertisment or direct mail.... Read More
I've written previously about how to attract customers and how... Read More
The success of a small business depends upon a steady... Read More
Authors/publishers are great at getting their books written. Entrepreneurs know... Read More
Being a good listener requires more than just keeping quiet... Read More
Why would a prospect buy from you rather than from... Read More
The need for good proposals - the business kind, not... Read More
I've been using a technique that has helped me to... Read More
People ask me, "What should I charge?"I say, "Ask your... Read More
If you have competitors, then you should have at least... Read More
Now business owners and sales professionals can develop a Faster... Read More
Keeping the 80/20 rule in mind; that is that 80%... Read More
In the work place, the amount of good things that... Read More
1. Settle On The Right Way ForwardThe purpose of your... Read More
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