Keeping the 80/20 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of missed opportunities to keep your clients coming back again and again and yet again. Having worked six years in the hospitality industry, particularly the hotel... Read More
"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in marketing. It was Saturday afternoon, and started like a typical telemarketing call. Heavy accent, reading a script. I told him Patty wasn't home, I'm her husband, he could talk to me.At this point, one of two things happens. Either they... Read More
Who likes cold calling? Most salespeople don't like cold calling, and do as little of it as possible. There are a number of reasons why most of us don't like it. One reason is the way we view cold calling. People who don't like cold calling view each call as... Read More
HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGEMcDonalds has added over 200 billion dollars to their sales with their one line "Would you like some drinks or fries with that?"Sales are made or lost by what is written... Read More
GIVING Vs "SELLING"Never lose sight of the importance of providing a "reason" to buy BEFORE you attempt to SELL anything to a client/prospect.In the current business climate you have to GIVE first. The very first question from a buyer is.... what is the BENEFIT to ME? Why should I change... Read More
Last issue we talked about what motivates people to buy something. A person or a business is motivated to buy when they perceive that a change needs to occur to fix or avoid a problem, or to enable a greater vision for their future. They buy when they believe that... Read More
You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down?Because you don't ask.Your customers are busy people. They don't think about your business day... Read More
Do you know your conversion rates? Conversion rate is the number of visitors to your site that take the desired action against the total number of visitors in a particular period or time. Research has shown that 60% of websites do not know their conversion rates. Then how do you... Read More
Just about every clothing store uses mannequins. There are many types of mannequins made of different materials including wood, wax, fiberglass, and plastic. Some mannequins are set in one pose, while others have adjustable arms and legs. There are mannequins that look like men, women, and children. Some mannequins are... Read More
I learned something very interesting this week. Thankfully, what I learned was really at no one's expense. What I learned is that when you are on a sales call and you believe there is a possibility (even a remote one) that you may close, always take your contract or letter... Read More
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Knowing what to do when meeting a prospective client forlunch,... Read More
Ahh. Selling. Sometimes, this is a word that is dreaded... Read More
HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING... Read More
Female mannequins are very common in clothing stores. They are... Read More
What methods can we use to install confidence into your... Read More
Have you ever stepped your way through the sales process... Read More
Make sure you target women. It's true for almost anything... Read More
If you asked me to point to the heart and... Read More
Occasionally EGOPOWER readers send me questions or topic suggestions that... Read More
I just bought six square pieces of spongy fabric for... Read More
For technology companies, service after the sale has emerged on... Read More
Going into your workday and waiting for things to happen,... Read More
Sean works for a major telecom company.During one of our... Read More
There are thousands of books and seminars on how to... Read More
If you were selling a mansion, and you were selling... Read More
Ever feel like you were "just a salesperson"? I think... Read More
The most effective prospecting techniques were revealed in the August... Read More
Why should you describe your business to others in 5... Read More
How many times have you heard that you gotta get... Read More
I was sitting at my desk last week when my... Read More
Whenever I speak with new salesreps and entrepreneurs, I hear... Read More
Consulting Vs Selling, How we can make sales by not... Read More
Your prospect is in the market for a widget, just... Read More
Most business people will tell you that selling is not... Read More
Selling "-abilities": Reliability (Part 1 of 4) Most salespeople... Read More
Some trainers and sales managers teach that there are prospects... Read More
There are many tactics and techniques that go into converting... Read More
You've met a new prospect, accurately assessed their needs and... Read More
First - being before all others. Fast - moving or... Read More
I've found that winners say "I choose to." Whiners, on... Read More
Hello, do you have a website and sell something on... Read More
There's a direct correlation between sales experience and prejudging. The... Read More
When was the last time you thanked your customers?This often... Read More
An attractive woman has a decided advantage as sales representative... Read More
Remember those school exercises that started "Compare and contrast....yada yada... Read More
There's a direct correlation between sales experience and prejudging. The... Read More
Long-term sales success has less to do with skills or... Read More
Ever have a prospect start out your sales call by... Read More
Back in the days when I sold for CTV and... Read More
* Are you sending e-mails to prospects instead of calling... Read More
? Go through the "no's" to get to "yes." ?... Read More
"I am Sam. Sam I am. Do you like green... Read More
We all know that you can't earn your commission until... Read More
What can strike terror into the heart of even the... Read More
Selling is as much an art as it is a... Read More
If you plan to do sell your product or service... Read More
Why do we get into sales? Typically it is two... Read More
Selling--a word that strikes terror in writers and professionals. We... Read More
First - being before all others. Fast - moving or... Read More
1. Animate your window display.How often do you change your... Read More
Several years ago I worked with a CPA who wanted... Read More
Web sites exist for essentially two purposes. The first is... Read More
Would you pay $12,500 to discover the keys to great... Read More
I'll play a seller, using conventional selling methods, selling something... Read More
An important part of your business plan should be to... Read More
GIVING Vs "SELLING"Never lose sight of the importance of providing... Read More
I was a lucky kid when I grew up. Lucky,... Read More
If you were selling a mansion, and you were selling... Read More
A Simple TruthDo you have the right stuff?Are you consistent... Read More
Part I of this article explored how strategies of Neuro-Linguistic... Read More
Article I of a two-part series.No matter what customers say... Read More
You're not alone. Most people are uncomfortable walking into a... Read More
Hypnosis has been a taboo word for far too long.... Read More
Most salespeople I know consider cold calling a dreadful, but... Read More
A mannequin head is a life-size head that includes all... Read More
Selling your products at shows can be difficult when you... Read More
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