Once you have added a new customer to your book of business, plan on keeping that customer until you have all of their business, and the business of their family and friends.This way you can ensure having their business forever.When working as a branch manager a few years back, I... Read More
Not all mannequins are made to look like full-grown adults. Child mannequins are also common in many clothing stores. A child mannequin is the same as an adult mannequin except that it is built to the scale of a child. These mannequins are made specifically for displaying children's clothes. A... Read More
Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she... Read More
GIVING Vs "SELLING"Never lose sight of the importance of providing a "reason" to buy BEFORE you attempt to SELL anything to a client/prospect.In the current business climate you have to GIVE first. The very first question from a buyer is.... what is the BENEFIT to ME? Why should I change... Read More
Sales information resource Just Sell, calls caring "sales love". Here's the meaning:Sales love ('sAlz - luv): noun: 1: unselfish and loyal care for the good of a customer, prospect, reseller, and/or team member.The only reason we are in business is to provide value to a group of people who care... Read More
With the dot.com revolution crushing once solid business models on an almost daily basis, the question surely crosses one's mind "am I next?". Selling is one of the oldest professions on the planet. We get paid to have fun doing what others find difficult, confusing, or just plain hard. Everyday... Read More
We are complex. We confidently assert that we are independent thinkers but then we can feel uncomfortable -- even embarrassed ? if we break out of "the norm." However, in business the biggest rewards often go to people who are willing to be different.One night, I was in a mall... Read More
Health insurance lead generation systems provide a stead stream of potential clients for health insurance brokers. Health insurance leads are considered to be people who may need health coverage to supplement the health coverage provided by their employer. A health insurance lead can also be someone who is self-employed and... Read More
Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file?Give it the 'who cares' test. You have approximately five seconds to get your prospect's attention. Make those five seconds count! ... Read More
"Open-source" is typically found in the Information Technology area as a way to provide an open standard and framework for building software projects. The major benefit of "open source" to software programmers has been dramatic. "Source code" is defined as the inner working and competitive advantage of operating systems and... Read More
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One of my first internship jobs as a college student... Read More
Health insurance lead generation systems provide a stead stream of... Read More
1. Mail to your customers more often. If you are... Read More
The number one requirement, whether you are a business owner... Read More
"I was at your site for all of two minutes... Read More
Successful salespeople have the ability to turn the customers they... Read More
What comes to mind when you think of networking --... Read More
How much extra money could you make by closing just... Read More
Yesterday I received a call from a financial planner named... Read More
You've met a new prospect, accurately assessed their needs and... Read More
Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More
It is a basic tenet of behavioral psychology that people... Read More
Everywhere I turn, I'm being asked to weigh in on... Read More
Last issue we talked about what motivates people to buy... Read More
Virtually every business you contact has this question in their... Read More
Would you like an easy way to track the performance... Read More
"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in... Read More
One of the top brewing companies in America is a... Read More
As I become more successful with my internet business I... Read More
Authors/publishers are great at getting their books written. Entrepreneurs know... Read More
When a request for proposal (RFP) comes in, you get... Read More
Have you ever run DOWN an escalator that was going... Read More
Now business owners and sales professionals can develop a Faster... Read More
I really just don't get it.How can so many businesses... Read More
Many times in the process of making a sales presentation... Read More
It is vital that insurance salespeople have a steady stream... Read More
You're not alone. Most people are uncomfortable walking into a... Read More
It may sound funny, but honestly, if you're opening up... Read More
Usually my essays discuss the issues that the 'sales' method... Read More
Benefits are what motivate people to purchase from you, right?... Read More
Recently I was out trail running along the South Fork... Read More
Most business people will tell you that selling is not... Read More
"If you don't think well of yourself, no one... Read More
If you have competitors, then you should have at least... Read More
In the last article... Read More
I've been using a technique that has helped me to... Read More
This article is meant to inform. Please don't construe this... Read More
Ever feel like you were "just a salesperson"? I think... Read More
"Open-source" is typically found in the Information Technology area as... Read More
VOICEThe Image the customer has of the Salesperson is vital.... Read More
What can strike terror into the heart of even the... Read More
Selling--a word that strikes terror in writers and professionals. We... Read More
"How do you create a perceived value to differentiate yourself... Read More
Usually my essays discuss the issues that the 'sales' method... Read More
Its official. The news just came out. Yes, we are... Read More
Selling is as much an art as it is a... Read More
There are thousands of books and seminars on how to... Read More
The topic of this issue's article is a response to... Read More
The Technical Revolution has done a lot for us --... Read More
Hello Everyone: Here's a unique look at learning how tosell:... Read More
As a result of providing marketing consulting, training and coaching... Read More
Would you pay $12,500 to discover the keys to great... Read More
In my professional experience as a sales and marketing coach/consultant,... Read More
Business owners should be more like doctors.Forget selling and start... Read More
You know that word of mouth can grow your business.... Read More
When I ask salespeople to define what a gatekeeper is,... Read More
You're not alone. Most people are uncomfortable walking into a... Read More
The main reason for buyer resistance and selling stalls boils... Read More
Several years ago I worked with a CPA who wanted... Read More
Direct sales can be your ticket to a profitable home-based... Read More
You can have your cake and eat it.What is it... Read More
Selling is a tough job, and sometimes you may need... Read More
Several weeks ago, I conducted a "Mastering the Cold Call"... Read More
The sales letter you can't put down?the advertising copy that... Read More
Value is in the Eye of the BeholderSales today is... Read More
Instilling urgency in a prospective customer can make the difference... Read More
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