Ever had a party online or offline, and had guests say "I love that item, but I can't afford it right now", or "It's so hard to decide, I want all of this!". This is a perfect time to sell all those items to your customer without them having to... Read More
One of the most useful and fundamental communications lessons that has been repeated to me over the years, ever since my earliest days of formal business training, is the fabled, famous, and fabulous "KISS" formula.In my college marketing class we were told "Keep It Simple, Stupid!" When I entered my... Read More
Web sites exist for essentially two purposes. The first is to provide information. The second is to sell. If your purpose for being online is to sell products or services, but you don't have tons of sales experience to fall back on, this article is for you!Selling is not some... Read More
Do you know why your customer won't buy? You've given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders.You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you... Read More
Can you say who you are and what you do in two sentences or less?If someone should ask (in an elevator, get it?) what do you do? You should be able to recite the answer as fast as Robin Williams comes up with a quick one liner.Robin Williams can do... Read More
The need for good proposals - the business kind, not the marriage kind - struck me again a couple of days ago, when I received a poor proposal. I had talked on the phone with a sales rep, and then she followed up with a proposal.You know what? Her proposal... Read More
1. Animate your window display.How often do you change your window display? Once a month? Once a week? Try changing your window display every day! I saw a very successful display that had five or six mannequins facing left and right with a backdrop of a street scene. Every day... Read More
Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the extra mile when providing service. It is only natural for satisfied customers to refer their friends and business associates to someone they know they can... Read More
Sales is all about negotiating. You are negotiating from the first word out of your lips on a cold call, to the moment that you touch the contract with your customer's wet signature on it. Whenever you are listening to a prospect tell you about something that they want or... Read More
Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the formula that has been proven to work.Nevertheless, I am always surprised at how many sales letters on the internet can be improved upon.Here are a... Read More
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It is a basic tenet of behavioral psychology that people... Read More
You can have your cake and eat it.What is it... Read More
Everyone wants the best possible value in every transaction, but... Read More
A closing question asks for a final decision. A trial-closing... Read More
It's easy to spend days, weeks, or months speaking with... Read More
Sales is all about negotiating. You are negotiating from the... Read More
Yesterday I received a call from a financial planner named... Read More
In the last decade, the Internet has become a major... Read More
When I first started out as a loan officer, one... Read More
* Are you sending e-mails to prospects instead of calling... Read More
Obtaining merchant status will help to increase your sales. Consumers... Read More
Still more discoveries from the recent studies in behavioral economics:Over-Valuing... Read More
Hi, I'd like to discuss the most powerful words you... Read More
You're not alone. Most people are uncomfortable walking into a... Read More
Whenever I speak with new salesreps and entrepreneurs, I hear... Read More
Its official. The news just came out. Yes, we are... Read More
The difference between antique or vintage store fixtures and used... Read More
So now the time has come to invest in Lead... Read More
First - being before all others. Fast - moving or... Read More
"Sales Letter"... that's your web site's sales page. The page... Read More
Direct sales can be your ticket to a profitable home-based... Read More
I am sure you are familiar with the phrase, "I... Read More
Imagine being in a crowded concert or bar. All of... Read More
Instilling urgency in a prospective customer can make the difference... Read More
A mobile auto detailer and their profits are tied to... Read More
Just about every clothing store uses mannequins. There are many... Read More
GIVING Vs "SELLING"Never lose sight of the importance of providing... Read More
Steps - it is unrealistic for most salespeople to expect... Read More
The USP (Unique Selling Proposition) is based on the assumption... Read More
Here are five sure-fire ways to guarantee you will not... Read More
On an introductory call, how do you gather all of... Read More
Your job as an event planner doesn't stop with the... Read More
"Which is your best CD?"Ever get that question? My band... Read More
Sales letters, sent via e-mail or snail mail, are an... Read More
Do you have 5, 10, or 20 years of sales... Read More
If you are in Sales, you have probably heard these... Read More
WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A... Read More
Picture this scene from the 1984 smash comedy movie from... Read More
Everyone wants the best possible value in every transaction, but... Read More
We use this method to find new cleaningcustomers, and it... Read More
Would you like an easy way to track the performance... Read More
Not all mannequins are made to look like full-grown adults.... Read More
Can you say who you are and what you do... Read More
Prospecting is the engine that propels anyone in sales. Without... Read More
As a professional service provider you face special challenges promoting... Read More
The leads marketing delivers to the sales team never seem... Read More
When buying something, you can buy in one of two... Read More
Selling your products at shows can be difficult when you... Read More
Mannequins are primarily used in stores to display clothing. A... Read More
Several weeks ago, I conducted a "Mastering the Cold Call"... Read More
Looking for new leads, new contacts, new business opportunities? Do... Read More
GIVING Vs "SELLING"Never lose sight of the importance of providing... Read More
Ready to put your Web pages up? Ready to sell... Read More
Have you ever asked yourself, now how did I let... Read More
It is important that organizations find other companies to do... Read More
While living in the technology age where everything is computerized,... Read More
There are seven major reasons why adults continue their pursuit... Read More
In my professional experience as a sales and marketing coach/consultant,... Read More
"Which is your best CD?"Ever get that question? My band... Read More
A mannequin head is a life-size head that includes all... Read More
John Di Lemme on "Miracles are your responsibility"Miracles are your... Read More
Along with having an innovative supply chain, there's another reason... Read More
Last minute discounting has become so prevalent that many companies... Read More
HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING... Read More
When you think about ways to gain repeat business from... Read More
I've been training in countries outside the U.S. recently, and... Read More
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