Everyone wants the best possible value in every transaction, but each of us defines "value" in different ways. Some customers want the lowest price, while others will place a higher value on reliability, convenience or things like color, popularity (think Pokeman cards!) or durability. The challenge for business is to... Read More
You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The product can often be very good and have all the features you are looking for.But I think that many of the sales letters that have... Read More
Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression. If yours is not good, you won't get another chance with that potential... Read More
Your proposal is selling for you when you're not there, so it must reflect your standards of professionalism.Like it or not, sales proposals are a tool of the trade, and writing a well-crafted proposal can mean the difference between winning and losing a client's business, especially if you are selling... Read More
Web sites exist for essentially two purposes. The first is to provide information. The second is to sell. If your purpose for being online is to sell products or services, but you don't have tons of sales experience to fall back on, this article is for you!Selling is not some... Read More
Have you ever asked yourself, now how did I let that guy sell me on something that I had no real need for at the time? Do you ever get a sneaking suspicion that your probably not going to really use whatever it is that your buying in the way... Read More
First, recognize that motivation is an inside job. The word motivate means to impel, inspire, hope, stimulate, incite, propel, spur, goad, move, induce, prompt, instigate, fire, provoke, actuate, cause, egg on, drive, excite, and to trigger. Don't wait for someone to motivate you, here are 15 ways you can motivate... Read More
Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short... Read More
Why would a prospect buy from you rather than from your competitor?How do you outsell your competitors?Your unique selling proposition (USP) is very important as part of your business planning. This is especially so if you decide to set up a home business in the highly competitive internet arena. What... Read More
There are many fund raising ideas on the market today for anyone that is looking for them. Fund raising ideas are easy to come up with and are very successful in some cases. Before you start on fund raising there are a few things to do to make it as... Read More
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A lot of effort is put into getting new clients.... Read More
At 21 years, just out of Business College, I went... Read More
Use Bundling To Increase Your Profits And Sales An effective... Read More
A closing question asks for a final decision. A trial-closing... Read More
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Here are four simple things you can do to take... Read More
There are 3 ways to grow any business:- Get more... Read More
I believe that everyone understands that no matter what business... Read More
If you were selling a mansion, and you were selling... Read More
Selling With Purpose What is it about selling that makes... Read More
Will you do just about anything, including sending out hundreds... Read More
Value is in the Eye of the BeholderSales today is... Read More
When I ask salespeople to define what a gatekeeper is,... Read More
Do you hang up on telemarketers? 9 times out of... Read More
Growing up in the South, I used the phrase "big... Read More
I've recently been hearing sales companies talk about how they... Read More
Sales letters, sent via e-mail or snail mail, are an... Read More
While working with a new coaching client, I asked to... Read More
I am often reminded of the following true story whenever... Read More
I just bought six square pieces of spongy fabric for... Read More
Business owners should be more like doctors.Forget selling and start... Read More
Make no mistake that emotions are the driving force behind... Read More
Imagine you just met someone new. The formalities of names,... Read More
One of the most useful and fundamental communications lessons that... Read More
On an introductory call, how do you gather all of... Read More
? Go through the "no's" to get to "yes." ?... Read More
What can strike terror into the heart of even the... Read More
Myth 1: Sales People are all Shady!In the Broadway play... Read More
"If you do anything foolish or try to get out... Read More
The March, 2004, issue of Psychology Today reports on an... Read More
This is a stupid question but it has to be... Read More
First - being before all others. Fast - moving or... Read More
Sometimes we can all use a friendly reminder to keep... Read More
In the last article... Read More
John Di Lemme on "Miracles are your responsibility"Miracles are your... Read More
What methods can we use to install confidence into your... Read More
Sales letters, sent via e-mail or snail mail, are an... Read More
I've written previously about how to attract customers and how... Read More
Selling--a word that strikes terror in writers and professionals. We... Read More
Health insurance lead generation systems provide a stead stream of... Read More
"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in... Read More
Smart buyers will always ask for a better price. Unfortunately,... Read More
Many stores on a budget choose to buy a used... Read More
My new job was to sell Commercial Service Agreements. It... Read More
Some businesses flourish while others slowly fade away. There's usually... Read More
"Accepting the consequences, good or bad, will free you; take... Read More
Alexander Graham Bell once said, "When one door closes another... Read More
As a result of providing marketing consulting, training and coaching... Read More
I just got off the phone with a friend of... Read More
You've polished your sales page over and over againuntil it's... Read More
Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More
I'll play a seller, using conventional selling methods, selling something... Read More
People ask me, "What should I charge?"I say, "Ask your... Read More
Selling a service isn't the same as selling a product.... Read More
Web sites exist for essentially two purposes. The first is... Read More
Mannequins are primarily used in stores to display clothing. A... Read More
Normally in this column I dispense highly-intelligent small business advice... Read More
It is fairly common for real estate companies and mortgage... Read More
Have you ever met with, or talked to a prospect... Read More
Your proposal is selling for you when you're not there,... Read More
Many times in the process of making a sales presentation... Read More
Ahh. Selling. Sometimes, this is a word that is dreaded... Read More
So, you are taking your products and heading to a... Read More
How do you get people's attention and build their interest... Read More
In the course of my career, I've had to deal... Read More
Last issue we talked about what motivates people to buy... Read More
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