When I write sales letters for my clients, one rule I always start with is The Rule of 7.I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in... Read More
Hello everyone, hope your day is going well! I know this one is short but it is very helpful!1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.2. Tell your prospects that you... Read More
A closing question asks for a final decision. A trial-closing question is one that asks prospects for an opinion. Trial-closings should be non-threatening questions that ask how your prospective customer feels about what you have presented. Typical trial-closing questions can build in their directness as these examples illustrate:? "How does... Read More
The most effective prospecting techniques were revealed in the August 1st, 2002, issue of TIP (URL at end of article) that resulted from a survey of financial advisors earning over $200,000 annually.Here's how they rated the following techniques: 100.0% for Referrals from clients, and non-clients 69.6% for Contacting clients by... Read More
Have you ever shopped at Walmart and thought... I need to get my products on those shelves. Did you spot the perfect place for your new product and think, Bingo, that's where my product will go. I think I'll give them a call.The truth is, Walmart receives hundreds of calls... Read More
Some businesses flourish while others slowly fade away. There's usually a good reason. Here are two examples. Bernadette, my wife, has a busy schedule. She will often call for a manicure at the last minute. She's been going to Carol's Beauty Shop and Day Spa for the past two years.... Read More
How many sales opportunities have you lost to competitors who seemed to have the inside track? It's likely your prospect purchased from their emotional favorite.Selling goes beyond communicating the value of your products and services. Selling is about communicating the value of doing business with you. It is about connecting... Read More
After reading and researching thousands of books, articles and other resources on communication, first impressions, networking and conversation, I've learned one thing: none of them address what approachability means. Or maybe they just don't take the time to define it, stress its importance and offer suggestions on how to maximize... Read More
Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the extra mile when providing service. It is only natural for satisfied customers to refer their friends and business associates to someone they know they can... Read More
It's easy to spend days, weeks, or months speaking with a prospect, working up to a decision to buy. This is especially true if your prospects are in larger companies.Sometimes your lead can go dead. You're not sure why, but your contact person just goes quiet ? sometimes disappearing for... Read More
![]() |
|
![]() |
|
![]() |
|
![]() |
|
|||||
|
|
|
"Open-source" is typically found in the Information Technology area as... Read More
Why should you describe your business to others in 5... Read More
One of my first internship jobs as a college student... Read More
There are several ways to get your information into the... Read More
Your proposal is selling for you when you're not there,... Read More
Let me create a picture for you. This is the... Read More
Want to build a relationship -- sell yourself for a... Read More
You have all seen them,the sales letters that never ends.... Read More
Is cold calling dead? And if laws are being passed... Read More
After our first half-hour telephone coaching session, when asked what... Read More
We all know that you can't earn your commission until... Read More
You can have your cake and eat it.What is it... Read More
I am often reminded of the following true story whenever... Read More
We all learned in Sales 101 we must follow up... Read More
When I first started out as a loan officer, one... Read More
This article is meant to inform. Please don't construe this... Read More
Mannequins are primarily used in stores to display clothing. A... Read More
Keeping the 80/20 rule in mind; that is that 80%... Read More
A lot of effort is put into getting new clients.... Read More
Make sure you target women. It's true for almost anything... Read More
What methods can we use to install confidence into your... Read More
When I ask salespeople to define what a gatekeeper is,... Read More
Offering gift certificates is an excellent way of increasing sales... Read More
According to the Direct Marketing Association, in 2003 U.S. direct... Read More
Last issue we talked about what motivates people to buy... Read More
Any selling approach that lacks a proven strategy, a practiced... Read More
A few weekends back, the Brobdingnagian Bards performed at the... Read More
Your choice of materials for store fixtures includes wood, metal,... Read More
Doing business over meals is a ritual that has existed... Read More
When I write sales letters for my clients, one rule... Read More
Ask any salesperson, "At what point in the selling process... Read More
So the other day I'm watching the movie The Matrix,... Read More
Knowing what to do when meeting a prospective client forlunch,... Read More
Alexander Graham Bell once said, "When one door closes another... Read More
Awhile back you had a great idea. An idea that... Read More
The multi million pound cosmetics industry is acutely aware of... Read More
1. Settle On The Right Way ForwardThe purpose of your... Read More
Do you have 5, 10, or 20 years of sales... Read More
Have you ever wondered why some people use long sales... Read More
When was the last time you thanked your customers?This often... Read More
Is cold calling dead? And if laws are being passed... Read More
Why should you describe your business to others in 5... Read More
Most consultants I've talked to don't spend any time trying... Read More
Everybody is familiar with the old retail chant, "Location, location,... Read More
We all have people whom we find difficult. We don't... Read More
If you plan to do sell your product or service... Read More
Once you have added a new customer to your book... Read More
There are hundreds of books available to teach you how... Read More
Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More
Back in the days when I sold for CTV and... Read More
We all learned in Sales 101 we must follow up... Read More
There are thousands of books and seminars on how to... Read More
If you asked me to point to the heart and... Read More
The difference between antique or vintage store fixtures and used... Read More
Health insurance lead generation systems provide a stead stream of... Read More
We are complex. We confidently assert that we are independent... Read More
I believe that everyone understands that no matter what business... Read More
In the course of my career, I've had to deal... Read More
* Are you sending e-mails to prospects instead of calling... Read More
When I ask salespeople to define what a gatekeeper is,... Read More
Going into your workday and waiting for things to happen,... Read More
Sometimes we can all use a friendly reminder to keep... Read More
Speak to almost any self employed professional and most of... Read More
Selling is a tough job, and sometimes you may need... Read More
Do you hang up on telemarketers? 9 times out of... Read More
Here are five sure-fire ways to guarantee you will not... Read More
Sales |