Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import ? is at best, a wishful endeavor. ?Paul Shearstone 2003......................................................................................No one ever questions the fact there are born athletes who, when compared to others,... Read More
Will you do just about anything, including sending out hundreds of letters, to avoid making cold calls to your potential customers/prospects? If so, you're not alone. Millions like you have started their own businesses, only to find that the thought of making calls to potential customers/prospects leaves them paralyzed with... Read More
Instilling urgency in a prospective customer can make the difference between achieving a sale and losing it altogether. If your prospects cannot vividly see personal benefits from taking action, there will never be the sense of urgency needed to follow your suggestions.Closing is the logical conclusion of a demonstration of... Read More
HANDLING OBJECTIONSSales presentation is not always going to be plain sailing. You must expect objections. The important thing is to know this and be prepared to deal with them. Welcome them as sign of interest which can be turned to your advantage.Most of the objections we come across will arise... Read More
Instead of giving your customers or potential customers a choice between you and your competition and having them choose the other guy, have them choose you.Michelle Dunn's new book" Become the Squeaky Wheel," says creating a credit policy can have surprising results.According to Dunn, a leader in the debt collection... Read More
Have you ever stepped your way through the sales process only to be disappointed by your prospect's objection to your price?This situation unfolds all too regularly for many small business owners.The other day I was talking to Joan who was lamenting how she'd spent a ton of time developing a... Read More
Recently, I wrote about about creating specific, compelling goals that pull you towards what you want in your business, career and life. It is important to have a goal written down, and it is equally as important to the write down the reasons why you want that specific goal.... Read More
Prospecting is the engine that propels anyone in sales. Without consistently initiating contact with prospective customers to talk with, your sales will plummet and everybody loses. Studies confirm that 80% of all salespeople fail in their first year because of the fears associated with prospecting. 40% of veteran producers with... Read More
Is cold calling dead? And if laws are being passed to put it to rest once and for all, how do we generate business from now on?Opinions on the subject vary greatly depending on the background of the individual. For example, most of the old-timers are vigilant in preaching their... Read More
Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You may as well be going into your workday blind.This is why it is so very important to have an action plan.An action plan, simply put,... Read More
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Selling is not talking. It's listening. You may have heard... Read More
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Steps - it is unrealistic for most salespeople to expect... Read More
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At-ti-tude, n.One of Webster's dictionaries describes the word attitude as:a... Read More
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We use only 5% of God's given potential, 95% of... Read More
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There's a direct correlation between sales experience and prejudging. The... Read More
Let me create a picture for you. This is the... Read More
Sales information resource Just Sell, calls caring "sales love". Here's... Read More
Still more discoveries from the recent studies in behavioral economics:Over-Valuing... Read More
"I am Sam. Sam I am. Do you like green... Read More
You have all seen them,the sales letters that never ends.... Read More
I really just don't get it.How can so many businesses... Read More
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Want to build a relationship -- sell yourself for a... Read More
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So, you are taking your products and heading to a... Read More
What do people buy? They don't buy your wonderful presentation.... Read More
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Last issue we talked about what motivates people to buy... Read More
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The above quote, "Eighty percent of success is showing up."... Read More
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Color psychology is the biggest question I receive on a... Read More
Do you have 5, 10, or 20 years of sales... Read More
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Occasionally EGOPOWER readers send me questions or topic suggestions that... Read More
Female mannequins are very common in clothing stores. They are... Read More
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Back in the days when I sold for CTV and... Read More
This evaluation is not for the "weak-kneed". Real questions to... Read More
Sean works for a major telecom company.During one of our... Read More
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