Save Your Breath: How To Sell In Trade Shows Without Pitching

You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company name on it, wearing just the right smile or look of professionalism. You might even have a fishbowl at the table - or some type... Read More

Leads, Prospects, and the Huge Gap Between

The leads marketing delivers to the sales team never seem good enough. Either the leads are "bad" and are wastes of a salesperson's time, or there are just not enough "good" ones. If sales had more good prospects, the company would have more sales. Perhaps sales and marketing could work... Read More

The Biggest Mistake In Selling!

Some trainers and sales managers teach that there are prospects that just need a little more time in the decision-making process. They explain that a decision-maker's stall is not always a put off and they just need to think a bit more about their decision, or that they have to... Read More

To Sell Successfully, You Have to Be Willing to Be Different

We are complex. We confidently assert that we are independent thinkers but then we can feel uncomfortable -- even embarrassed ? if we break out of "the norm." However, in business the biggest rewards often go to people who are willing to be different.One night, I was in a mall... Read More

17 Tips for Bringing Your Event to Life

Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for company's... Read More

Eighty Percent of Success is Showing Up

The above quote, "Eighty percent of success is showing up." is from Woody Allen. It was particularly appropriate this past weekend. I went to take a dance class. My favorite teacher was back in town for a short time. I was thrilled and ready to dance! This teacher is incredibly... Read More

Five Things More Important to Buyers than WHAT Youre Selling - I

Article I of a two-part series.No matter what customers say they want, what they're really looking for is "something special." They can't quite describe it, but when they find it, they know.Indeed, those little details of the buying experience may appear intangible. But what you sell is usually less important... Read More

Creating Intense Emotions That Motivate People

Ever wish that your presentations could be as much fun as a cool TV commercial? Come late January every year network TV treats us to America's finest and most expensive commercials - Superbowl commercials. You may remember some of these even now, 2 weeks later. Which was your favorite? E*Trade?... Read More

How To Get Rich Giving Away Something Free

The best of all worlds is to have a product you can give away free and still make money. That world exists. The product need not be expensive or elaborate. It can be something simple - a sticker with a happy face, a pen with a logo, or some other... Read More

Caring - The Secret Sales Strategy

Sales information resource Just Sell, calls caring "sales love". Here's the meaning:Sales love ('sAlz - luv): noun: 1: unselfish and loyal care for the good of a customer, prospect, reseller, and/or team member.The only reason we are in business is to provide value to a group of people who care... Read More

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Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing

According to the Direct Marketing Association, in 2003 U.S. direct... Read More

How to Build A Steady Stream of Customers--Step One

The success of a small business depends upon a steady... Read More

An Ideal Selling Situation

The largest sale that I ever closed was negotiated over... Read More

Warming Up To Cold Calls

Will you do just about anything, including sending out hundreds... Read More

How Improve Conversion Rates

Do you know your conversion rates? Conversion rate is the... Read More

Leads, Prospects, and the Huge Gap Between

The leads marketing delivers to the sales team never seem... Read More

How to Sell: Selling Tips of Master Moms

"If you don't think well of yourself, no one... Read More

Create a Magic Connection with Clients, Leads, and Business Associates Part II

Part I of this article explored how strategies of Neuro-Linguistic... Read More

Planning to Realize Your Goals

Recently, I wrote about about creating specific, compelling goals that... Read More

5+5 = Your Dream

JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More

Great Telephone Skills

Having good telephone skills is crucial as the call may... Read More

How to ASK for Business -- WITHOUT appearing Pushy --

GIVING Vs "SELLING"Never lose sight of the importance of providing... Read More

Handling Objections

HANDLING OBJECTIONSSales presentation is not always going to be plain... Read More

Understanding The Corporate Buyer

Selling your services to corporations is an attractive proposition. The... Read More

Plan For Your Next Trade Show Appearance To Be A Success

Most people who consider trade show planning think of it... Read More

Exporting to Europe: Not the Challenges You Think

If you plan to do sell your product or service... Read More

Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professionals. We... Read More

Dont Let Rattlesnakes Scare You

Recently I was out trail running along the South Fork... Read More

Give Up the Need to Sell

Most business people will tell you that selling is not... Read More

People Buy People So Sell On Relationships

(Objection handling tips excerpted from Objections! Objections! Objections!)People buy people.... Read More

Selling with Purpose

Selling With Purpose What is it about selling that makes... Read More

Handshake Intimidation

In some situations, attempting to intimidate the other person will... Read More

How To Write A Riveting Sales Letter That Closes Sales

How do you get people's attention and build their interest... Read More

Lance Has What It Takes

Lance has what it takes and then some.Did you know... Read More

Sorry, But Im Not Buying From You!

Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More

Selling -abilities : Part 2

In the last article... Read More

EXHIBITORS - Check Your URL

How many of you have a corporate web site? Everybody... Read More

A Quick and Simple Tip For Gaining Customers

In the course of my career, I've had to deal... Read More

Leave a Better Voice Mail Message

Yesterday I received a call from a financial planner named... Read More

The Secrets Behind Hypnotic Selling

Hypnosis has been a taboo word for far too long.... Read More

Selling Skills - How to Handle the Dreaded Question Whats The Price?

I've written previously about how to attract customers and how... Read More

Your Voice is Your Instrument

On an introductory call, your voice is your instrument. During... Read More

The Truth Behind Linear Selling: Why It Can Make Prospects Run The Other Way

Sean works for a major telecom company.During one of our... Read More