6 Ways To Get More From Your Promotions

1. Settle On The Right Way ForwardThe purpose of your promotions is to get more sales, not to soley enhance the image of you or your company. As a salesperson you must understand this right at the beginning or you will be wasting your's and every one else's time.You must... Read More

7 Strategies for Writing Fundraising Letters

Writing fundraising letters can be an effective way to request donations to a charitable cause. Letters are used for a variety of purposes and can be sent to a large number of people or a select few. The results of a writing a fundraising letter can vary greatly depending on... Read More

Seminars for Prospecting

The purpose of a 1- or 2-hour seminar is to attract potential customers for your product or service. The topic must be provocative enough to attract attendees, without sounding too much like a sales pitch with breakfast thrown in. Topics can be about the latest advances and/or technology in your... Read More

Im A Second-Story Man

Can you say who you are and what you do in two sentences or less?If someone should ask (in an elevator, get it?) what do you do? You should be able to recite the answer as fast as Robin Williams comes up with a quick one liner.Robin Williams can do... Read More

Use Bundling To Increase Your Profits And Sales

Use Bundling To Increase Your Profits And Sales An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals... Read More

No Regrets

Here's a chilling thought. If you were to die tomorrow, would you have the same two regrets that many business people share?According to a study, just before people die, if they express any regrets at all, those regrets tend to fall into two categories. The bigger, by far, is regret... Read More

Peddlers, Hucksters, & Empty Suits

Ever feel like you were "just a salesperson"? I think anyone who has been in sales for awhile has thought or felt this at sometime in their career. In some fields, sales is such a dirty word that they've created euphemisms to try and reclaim some dignity. I am sure... Read More

Count Down To An Advert

There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to the one below. This list is not exhaustive. No... Read More

How to Revive a Dead Lead

It's easy to spend days, weeks, or months speaking with a prospect, working up to a decision to buy. This is especially true if your prospects are in larger companies.Sometimes your lead can go dead. You're not sure why, but your contact person just goes quiet ? sometimes disappearing for... Read More

To Sell Successfully, You Have to Be Willing to Be Different

We are complex. We confidently assert that we are independent thinkers but then we can feel uncomfortable -- even embarrassed ? if we break out of "the norm." However, in business the biggest rewards often go to people who are willing to be different.One night, I was in a mall... Read More

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Closing Sales Is Not A Problem, It?s A Process

In my opinion, the most overrated topic in sales training... Read More

The Top 10 Ways to Add Extra Value

Everyone wants the best possible value in every transaction, but... Read More

Why Arent They Buying?

You've polished your sales page over and over againuntil it's... Read More

Four Easy Steps To Building A Powerful Employee Incentive Program

Want to build a successful incentive program for your company?... Read More

I Am A Habit

JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of... Read More

How to Reach Purchasing Agents of Big Corporations

Now business owners and sales professionals can develop a Faster... Read More

Hurrican Selling Styles

As I prepare this issue of this Newsletter, at 37,000... Read More

Breaking the Ice and Winning Over the Client

Wherever you turn these days you'll find articles covering every... Read More

How to Eliminate Objections to Price

Have you ever stepped your way through the sales process... Read More

9 Packaging Problems That Lose Sales

You have a great product, but it's not flying off... Read More

UK Sales and Marketing Terminology

Terminology / AcronymsABC figures: This is the independently audited sales... Read More

Getting Past the Gate Guard

Over the years, many prospects have hidden behind their well-trained... Read More

How to Revive a Dead Lead

It's easy to spend days, weeks, or months speaking with... Read More

How Improve Conversion Rates

Do you know your conversion rates? Conversion rate is the... Read More

How To Write A Riveting Sales Letter That Closes Sales

How do you get people's attention and build their interest... Read More

Im A Second-Story Man

Can you say who you are and what you do... Read More

How To Bully Your Prospects Into Buying Your Product or Service

Selling is a tough job, and sometimes you may need... Read More

Finding a Used Mannequin

Many stores on a budget choose to buy a used... Read More

To Sell Successfully, You Have to Be Willing to Be Different

We are complex. We confidently assert that we are independent... Read More

The Never Ending Sale

Once you have added a new customer to your book... Read More

Packaging Maketh the Person

The multi million pound cosmetics industry is acutely aware of... Read More

Why There Will Always Be High Paying Sales Jobs

With the dot.com revolution crushing once solid business models on... Read More

Chicken Little And The Disintermediation Myth

If Chicken Little were alive today he wouldn't be running... Read More

A Pause For Thought

You can have your cake and eat it.What is it... Read More

Solution-Sell is a Myth!

Who among us is not already up to here with... Read More

Expert Qualities in Sales

If you went to see your doctor, and he mentioned... Read More

A Look at Store Fixture Parts

Products for sale need to be displayed in a manner... Read More

Selling To Your Difficult Person

We all have people whom we find difficult. We don't... Read More

6 Ways To Get More From Your Promotions

1. Settle On The Right Way ForwardThe purpose of your... Read More

9 Ways to Keep Clients Coming Back For More

A lot of effort is put into getting new clients.... Read More

Exporting to Europe: Not the Challenges You Think

If you plan to do sell your product or service... Read More

Cold Calling Pressure Reduction

Who likes cold calling? Most salespeople don't like cold calling,... Read More

The Force That Drives Buying Decisions

What do people buy? They don't buy your wonderful presentation.... Read More