The number one requirement, whether you are a business owner or an employee, is to be able to say what you do, and say it with influencing results. Through testing, I have seen, experienced, and received feedback that an elevator speech no longer works. My test results show that elevator... Read More
Do you clam up on the telephone? An advertising rep called the other day to sell some ad space in a local news magazine. After I said, "Hello," there was nothing but monotone dialog until I interrupted him a minute later. It sounded like he was reading a script... but... Read More
Have you ever stepped your way through the sales process only to be disappointed by your prospect's objection to your price?This situation unfolds all too regularly for many small business owners.The other day I was talking to Joan who was lamenting how she'd spent a ton of time developing a... Read More
"I'd love to work with you, but?"How many times have you heard these words? As a professional service provider looking to grow your business, isn't it sometimes frustrating to hold an initial session with someone who you'd love to work with but the potential client has a whole list of... Read More
Have you ever wondered why some people use long sales letter? Here is the answer: These people newer bothered to find out what the potential customer wants. If you know exactly what your potential customer wants, you can be short and to the point. So, Mr. Marketing Genius comes along... Read More
First, recognize that motivation is an inside job. The word motivate means to impel, inspire, hope, stimulate, incite, propel, spur, goad, move, induce, prompt, instigate, fire, provoke, actuate, cause, egg on, drive, excite, and to trigger. Don't wait for someone to motivate you, here are 15 ways you can motivate... Read More
HANDLING OBJECTIONSSales presentation is not always going to be plain sailing. You must expect objections. The important thing is to know this and be prepared to deal with them. Welcome them as sign of interest which can be turned to your advantage.Most of the objections we come across will arise... Read More
Make sure you target women. It's true for almost anything you are selling. According to Women Mean Business: The Secret to Selling to Women, eighty percent of all checks written in the US are written by women and they purchase 80-% of all consumer goods in the U.S. That's not... Read More
How many of you have a corporate web site? Everybody says "Yes".How many of you know its proper URL? OK, most of you.How many of you have read everything on the web site? Numbers are dropping like stones here. How many of you contributed information on the web site? Anybody... Read More
So often sales men and woman are the very people that prevent themselves from obtaining additional sales and increasing their commissions. It doesn't matter if it's counter sales or door-to-door.They get caught up in the newest method or someone's latest spin on how to get their customers to buy. What... Read More
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HANDLING OBJECTIONSSales presentation is not always going to be plain... Read More
Where many marketing conversations get off-track are the ones you... Read More
How many of you have a corporate web site? Everybody... Read More
After our first half-hour telephone coaching session, when asked what... Read More
"I'd love to work with you, but?"How many times have... Read More
This issue's topic was suggested by a sales rep for... Read More
The multi million pound cosmetics industry is acutely aware of... Read More
Smart buyers will always ask for a better price. Unfortunately,... Read More
Strategies to help produce your brochure, advertisment or direct mail.... Read More
A completed communication consists of a sender and a receiver.... Read More
When a request for proposal (RFP) comes in, you get... Read More
You have all seen them,the sales letters that never ends.... Read More
BackgroundThere's a conundrum that currently exists between the customer and... Read More
What methods can we use to install confidence into your... Read More
Our world of selling is closed off from other areas... Read More
Always give a reason for the sale for credibility. 1.... Read More
If you need to hold a fundraiser and don't know... Read More
Doing business over meals is a ritual that has existed... Read More
Hello everyone, hope your day is going well! I know... Read More
Ever feel like you were "just a salesperson"? I think... Read More
Selling Against Goliath?How to Take on the Big Guys and... Read More
No matter how big or small your business is and... Read More
Some of the best sales people I have ever met,... Read More
If you went to see your doctor, and he mentioned... Read More
Alexander Graham Bell once said, "When one door closes another... Read More
When buying something, you can buy in one of two... Read More
Products for sale need to be displayed in a manner... Read More
Ahh. Selling. Sometimes, this is a word that is dreaded... Read More
"THE ANSWERS (1 - 5) ARE HERE!!!"Question 1) List the... Read More
1. Settle On The Right Way ForwardThe purpose of your... Read More
The formula for defining a "profession" is similar throughout many... Read More
1. When you make your first sale, follow-up with the... Read More
You can make a difference in the second half! You... Read More
Can you say who you are and what you do... Read More
Selling With Purpose What is it about selling that makes... Read More
Any time a clothing store opens or expands, they must... Read More
This week's article is my response to a question by... Read More
An important part of your business plan should be to... Read More
While working with a new coaching client, I asked to... Read More
This evaluation is not for the "weak-kneed". Real questions to... Read More
"Value-added." That word is used so much it has become... Read More
Doing business over meals is a ritual that has existed... Read More
JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of... Read More
I was a lucky kid when I grew up. Lucky,... Read More
Imagine being in a crowded concert or bar. All of... Read More
This is an important and potentially profitable piece of advice.... Read More
When a request for proposal (RFP) comes in, you get... Read More
No matter what you sell--products, services, or causes--one of the... Read More
Long-term sales success has less to do with skills or... Read More
When you are in the business of sales, among the... Read More
Still more discoveries from the recent studies in behavioral economics:Over-Valuing... Read More
The formula for defining a "profession" is similar throughout many... Read More
Selling your products at shows can be difficult when you... Read More
A mobile auto detailer and their profits are tied to... Read More
TELEPHONE TECHNIQUESSelling face to face is different from selling on... Read More
The best day of the week is TODAY, of course.... Read More
Whenever I speak with new salesreps and entrepreneurs, I hear... Read More
I've been training in countries outside the U.S. recently, and... Read More
Who likes cold calling? Most salespeople don't like cold calling,... Read More
Instead of giving your customers or potential customers a choice... Read More
The Importance of setting appointments is crucial to running a... Read More
The other night I was watching a classic western from... Read More
It's easy to spend days, weeks, or months speaking with... Read More
As a business owner, I receive my share of sales... Read More
A key method of our survival in the business and... Read More
You could just send out your brochure to potential customers... Read More
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