Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself typing up a forecast by a major Public Relation's firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. Today, almost anyone in responsible positions could be called on to... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1. Journalists receive hundreds of press releases every weekDepending on the publication they're writing for, they may even get hundreds... Read More

Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".Everybody "wishes" for this, but this rarely happens automatically. If you want publicity, you need to give up this "delusion", and pro-actively, systematically, and aggressively contact the media.CNN and USA Today... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story.President Bush told the crowd he had recently spoken... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three ways to get yourself tons of media coverage.You can be a celebrity. Try becoming a TV, movie or sports star. That's a good start.You can become notorious. Getting arrested, or enmeshed in a juicy scandal, will do nicely.But I recommend... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually,... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may be glad this came your way.Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences. Change that could lead directly to achieving your managerial objectives.I'm talking about persuading... Read More

A Managers PR Paradigm

If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change... Read More

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Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise... Read More

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Media Training: Stop Talking, Already!

THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Andrew Bogut, the Australian basketballer is now officially in the... Read More

PR: Focus on What Matters!

Sure, as a manager, you have a talented member of... Read More

How To Write A Press Release

A well structured press release in an excellent way of... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

Is There a Plumber in the House?

I don't know about you but I get really frustrated... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make... Read More