Transparency in Online Transactions
In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.Looking at the various types of media, we realise just how large the... Read More
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising can help bring you a fast response.If you're having a fire sale, you want to advertise. You can put an ad out in a day, control what it says, and pick where and when it will run.Media relations should never... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the amber lights are flashing, the bus is about to stop; If the red lights are flashing, the bus is stopped; In many states it is against the law to pass a school bus with flashing red lights and/or an extended... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty predictable.There are some stories that will run in newspapers until the saints go marching in. Some of the obvious ones: diet tips, anything having to do with kids or animals, political scandals, celebrity divorces...you could probably find a story about... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as a business, non-profit or association manager.To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operation.It needs to deliver external stakeholder behavior change ? the kind that... Read More
Press Release Preparation
Small Business Owners should send press releases out at least once a month to local newspapers, cable TV, local magazines and radio stations. You will be surprised how often they get published or air time. After doing this a while you can figure out what types of news get the... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.This should be enough reason for recession-weary managers to... Read More
Radio Interviews - How To Get Them!
Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product.For many of these opportunities you need to be thinking at... Read More
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Knowing the Community
You are in business for yourself, but how well do... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
Financial Planners Publicity and Marketing - Live By The Calendar
The media live by the calendar. Your story pitch might... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
Managers and PR Genius
The real public relations geniuses might be managers. You know,... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
Talk Radio Success
You do not have to hire a publicist or advertise... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
Writing A Press Release
News releases (also called press releases) are an important part... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
How to Get PR
There is a process for successfully getting publicity about your... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
Austin?s Annual Charity Event with KVET
In my travels around the country while building my business... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations... Read More
How to Take Advantage of Public Relations
Decide once and for all to do something about those... Read More
Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject... Read More
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business... Read More
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