Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.This is how:Living in a media-driven world is... Read More

Can Small PR Firms Deliver Huge Results?

They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs.But, chances are the top producers among small PR firms have built... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like those who make up your key target audiences, act on their perception of the facts (like everybody else) which... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who knows what a public relations investment SHOULD produce.And do public relations folks fear such pressure? Not those who've got the answers!For example, "we're spending your public relations investment in the most effective way - insuring that our most important external... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed. Many will not ever answer the phone, but events they must be cordial and open to all. Explain who you are and your business... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit's focus and intention. For instance, an author's kit would include a different combination of information than a service business, or a multifaceted company or speaker. Here is a... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and effort to be in "Lucky: The Magazine for Shopping" if your major topic is planning for college. Go where your market is!Which media outlets are the best for you? Easy answers ? and the Home Run of publicity ? include... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years, and experience has taught me that communication is an essential skill to master in order to be successful in all aspects of one's life. No one person can do many things without the involvement of other human beings; having superior... Read More

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Media Training: How to Avoid Being Misquoted

I often begin my media training sessions by asking members... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

Writing A Press Release

News releases (also called press releases) are an important part... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

Building The Best Network

If you want to succeed, build a great team. A... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

Publicity - The Right Media Person to Call for Free Publicity

You won't accomplish much if you call the gas company... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page... Read More

Its Just Common Sense!

When a group of outsiders behaves in a way that... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

The Truth About Public Relations

The truth is, you CAN attract the support of those... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More