Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare interests; enhanced activist group relations;... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for public speaking and media interviews. You are going about your everyday affairs, granting media interviews on a new product or service your company launched or a timely topic of general interest. All is going well and a Hispanic media representative... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort.Reason is, if you are one... Read More

Business - How to Build it Using the Media

Have you ever noticed that when someone is interviewed on radio, television or in the newspapers about a particular subject, it tends to be the same people? You may even be saying - "Why don't they ever ask me?"Well the reason is - they don't know about you. If they... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.Period.If, however, as a manager you choose to view public relations... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product mention on a radio talk show?If that's all you expect, fine. But that response tells me that, as a business, non-profit or association manager, you may have overlooked an important reality: people act on their own perception of the facts,... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often get asked how to put together a great press kit. I have found that young musicians understand their music, but are often intimidated by the marketing end of the business. In this article I will help you figure out how... Read More

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.And again when those outside stakeholder behaviors deliver results like more people returning to... Read More

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Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

How PR Helps Fiercely Competitive Managers

Fiercely combative business, non-profit and association managers use every PR... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel... Read More

Business - How to Build it Using the Media

Have you ever noticed that when someone is interviewed on... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

Media Training: When Reporters Bully You

UNDER FIREA friend whose organization is often in the media... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More

Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More

How to Take Advantage of Public Relations

Decide once and for all to do something about those... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More