Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it's going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works has been a great source of information... Read More

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events,... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology. Twenty years ago, the fax machine was anewfangled novelty. Our primary means of communicating withjournalists was the telephone and the US Mail. The advent of e-mail and... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get... Read More

A Winning Game Plan

You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.Here's why. People act on their perception of the facts about you; those perceptions... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money's worth.Instead, pursue public relations that does nothing less than alter individual perception and lead to changed behaviors among those... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for the world's second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. "But my project is so important," they'd say, expecting that was enough to crack the evening... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin, this spin thing is so that articles can cater to the readership or so they say. I have found that many reporters including at the... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like me? I toss this stuff without opening it ? unless I see some benefit. Publication editors do the same. They toss news releases that don't demonstrate a benefit to their audience.What's the difference between a release that gets used and... Read More

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A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

The Ultimate PR Scam

It happens to business, non-profit and association managers when their... Read More

A Winning Game Plan

You want to sell your products or services, and that... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

How To Get An Avalanche Of Free Publicity For Your Home Business!

There are many ways you can get tons of free... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

Media Training: Stop Talking, Already!

THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More

Public Relations: Toast?

Could be, when unit managers in businesses, non-profits and associations... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More