The Press Release Method to Get Great Publicity

If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.Most people don't know how to write them, distribute them,... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.PR practitioners are aware of how best to carry... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.Even the dictionary calls a strategy "of great importance to a planned effort."For example, look at public relations where... Read More

Is There a Plumber in the House?

I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.Case in point, we've been working on adding... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.With that attitude, you could have a long wait before you see community leaders strengthening their bonds with you; customers making repeat purchases; unions bargaining more frequently... Read More

Financial Planners Publicity and Marketing - Live By The Calendar

The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it's out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media your 10 tips on backyard barbecue... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the... Read More

The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we'd authored for clients, and press releases.For two of the three requirements, the issue was our embarrassment of riches. But for press releases, we... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.And truly powerful when s/he actually persuades many of those key outside folks to the manager's way... Read More

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Media Relations: What To Do When Youre Misquoted

When ABC News anchor Peter Jennings announced he had lung... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

How to Master Communication Even if you failed High School Grammar

Does the thought of knowing your verbs from your adjective... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

How PR Makes a Managers Life Easier

Things are pleasant for many business, non-profit or association managers... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that... Read More

Public Relations Primer, Part II: Five Dos

1) Package your story. Two critical elements will help you... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

How to Create Quality PR Results

For many of us, the word quality is closely related... Read More