Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives.And it never does persuade... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The Media Interviews You! By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions.What now?Well, effective media relations doesn't... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?The media receives literally hundreds of media releases a day, many which... Read More
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the "Borg"... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!And it becomes more thrilling as the manager actually alters individual perceptions leading to changed behaviors of key outside audiences. Then persuades those external... Read More
PR: Short Form for Managers
Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.Here's what I believe they're missing, i.e., the essentials that flow from the fundamental premise of public relations, namely:... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you want?Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives?Special events that attract a lot of people, or public relations that persuades your most important outside... Read More
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Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't... Read More
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up.... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ? really... Read More
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
Do You Have Issues?
Every organization has issues that could affect its operation. The... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your... Read More
Do You Have A Press Package?
How do you make a friend of the media? A... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most... Read More
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for... Read More
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
The Feeding Tube for Your Business
There are a lot of things that make a business... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
A common complaint you'll hear is that the media is... Read More
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a... Read More
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself... Read More
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything,... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers... Read More
The Non-business Business
Think for a moment! If you were to do a... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
Is PR All About Image? NO!!
That's like asking if advertising is all about type faces... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget... Read More
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public... Read More
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost... Read More
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
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