The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of Do Your Own PRI regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested in getting the media to cover the success of your business. These "business success stories" can be used for future marketing efforts -- including reprints of the story in your marketing materials or on your Web site, or framing the... Read More
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.It's quite another matter, however, when that senior manager, with the best interests of his or her... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new approach to television advertising. Some advertisers, she said, are producing 30 second commercials without even a hint of sound.That approach goes counter to every rule of television advertising. Since the combination of visual messages and audio allows for the greatest... Read More
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved.Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite star, and thus will be more likely to buy the product. The buying public imparts credibility to the celebrity because of his or her charisma as well as... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, "what is that; who would I put in it?" It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections,... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should consider letting your business tap into... Read More
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?That's what it's like where I live.But like everywhere else in the country, our high school sports are always looking for ways to make a few extra bucks. Enter the high school... Read More
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PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
PR: Whats the Point?
Here's the point: people act on their own perception of... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week,... Read More
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
PR Essential to Your Success
Whether you are a business, non-profit or association manager, your... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and... Read More
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
Media Contact Lists and How to Build a Fantastic One
I got the latest issue of Internet Works in the... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external... Read More
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really... Read More
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Speak Up
Another way to really become known in your area is... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Is PR All About Image? NO!!
That's like asking if advertising is all about type faces... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a... Read More
Publicity for Financial Planners--Eight Tips For Success
Individual financial planners can outscore bigger competitors and gain market... Read More
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
Publicity for Financial Planners--Eight Tips For Success
Individual financial planners can outscore bigger competitors and gain market... Read More
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery... Read More
Credibility Lost or Gained, Are you Prepared?
If a reporter approached you about an interview, would you... Read More
Managers and PR Genius
The real public relations geniuses might be managers. You know,... Read More
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product,... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that... Read More
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who... Read More
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association... Read More
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that... Read More
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks... Read More
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it.... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
Meet The Media
Although media relations is not all there is to PR,... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity
That big story the media pursue each day is what... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
Why News Releases Fail
Sorry about my otaku with this issue (otaku = more... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public... Read More
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