Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages develop the meaning of words can change over time. This causes confusion and misunderstanding when communicating with other people. In a world were you make a living at communicating, advertising or marketing, it is not only important to have... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may be glad this came your way.Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences. Change that could lead directly to achieving your managerial objectives.I'm talking about persuading... Read More

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit.More expansive and... Read More

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.And again when those outside stakeholder behaviors deliver results like more people returning to... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.You have better things to do.Like demanding the real results you're entitled to, and for which you've paid good money! Results, that is, that will come about when you do... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.Certain people skills are important for all business people. Online... Read More

How To Write A Press Release

A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant... Read More

Press Release Preparation

Small Business Owners should send press releases out at least once a month to local newspapers, cable TV, local magazines and radio stations. You will be surprised how often they get published or air time. After doing this a while you can figure out what types of news get the... Read More

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Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

How Would You Ever Know?

Your important outside audiences behave in ways that stop you... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

Managers, Which PR Is Right For You?

An effort built around a string of print and broadcast... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

How To Write A Killer Press Release

One of the primary tools still used by PR professionals... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety.Especially when managers order... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Publicity - What to Say to a Reporter

You can have dozens of marvelous ideas to get free... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that... Read More

Media Training: How to Avoid Being Misquoted

I often begin my media training sessions by asking members... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces... Read More

Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to... Read More