Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has decided that a career in public relations will be your Caviar and Champagne in life, here are four situations in which you do not want to find yourself:1. You confuse the basic function of public relations with sub-parts that make... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.Of course they'd love to be in the New York Times, but that typically is the purview of... Read More
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.But the chances of those stories coming to you on their own are very slim. That's... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere ... in leading glossy gossip magazines, on TV and Cartwright has even posed semi-naked for a men's magazine.They are being... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those external audiences whose behaviors matter so much to your organization.In your own best interest, are you seeing to their care and feeding? I mean, if a certain group of outsiders behaves in ways that really help or hinder your operations,... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.With that attitude, you could have a long wait before you see community leaders strengthening their bonds with you; customers making repeat purchases; unions bargaining more frequently... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.However, if you are phone-shy or time-challenged, it's better to send an email than to do nothing.Many reporters favor e-mail anyway, so use it. Call the media outlet or check its staff listing... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money's worth.In particular, you should be pursuing those three pots of gold at the end of the PR rainbow.First, when you use the fundamental premise of public relations... Read More
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective. In each case, you'll need public relations activity that creates behavior change among your key outside audiences. Behavior change that leads... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don't behave as you want them to. For example, capital donors or... Read More
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Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
Media Relations: When Google Got Googled
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
Financial Planners Publicity and Marketing - Live By The Calendar
The media live by the calendar. Your story pitch might... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your... Read More
How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself... Read More
Between Now and Economic Recovery
There's still time to review your public relations program like... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it.... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
Public Relations
The wind of changes...The digital world has changed the form... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of... Read More
13 Publicity Ideas for Retailers
If you're trying to promote your store, but you don't... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a... Read More
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
Dont Pay for Radio Interviews
It used to be that all you had to do... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
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