Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"Whether you are making a pitch over the phone or in person, whether to a newspaper or magazine journalist or a reporter or producer in the electronic media, there are fundamental rules to... Read More

Why PR Can be Effective Medicine

When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1. Journalists receive hundreds of press releases every weekDepending on the publication they're writing for, they may even get hundreds... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.Those embers can leap into flame when business, non- profit or association managers use public relations to alter individual perception among their target publics, leading to changed behaviors and helping to... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you have one, do you stop before writing that final zero on the monthly check, and think "I can do that myself." Suuure, you can!But just to be certain, take this little test. Imagine you have a three-year-old and the best... Read More

Making Great Announcements

When do you use the newspaper for publishing announcements for promotions or new partnerships?Adding an announcement to a newspaper will only bring further recognition to your business. You should always send items such as the hiring of a new employee, the announcement of a new contract, the change of location... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean the experts. The teachers. Even some people from advertising & PR agencies.They'll tell you there's only one way to do a press release "right."Single page, double spaced, 12 point type.Bull...I've been working in radio and TV full time or part... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.When your media confidence and experience grow, consider branching out to... Read More

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A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

A Winning Game Plan

You want to sell your products or services, and that... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity... Read More

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

The Right Hook

Have you fantasized about spreading word of your business on... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that... Read More

What Does Your Telephone Say About You When You Are Away?

Business to Business relationships come to expect a certain level... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR... Read More

Dont Pay for Radio Interviews

It used to be that all you had to do... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

Not Getting the PR Results You Want?

The reason might be this simple: as a business, non-profit... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage?... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a... Read More

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers,... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

Why PR Can be Effective Medicine

When properly applied by business, non-profit and association managers, public... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position... Read More

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More