Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.This comes after being selected No. 1 overall in the NBA draft recently.Media reports suggest "his earnings are expected to soar... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of Do Your Own PRI regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to... Read More
What People Believe Can Bring You Success
Just think about it.If I come to believe that you really didn't dump those chemicals in the river, I'll probably stop picketing your business.Or, if I now believe you actually care about me as an employee, I may stay with the company.And if I become convinced that you provide quality... Read More
A Powerful PR Strategy
It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.And truly powerful when s/he actually persuades many of those key outside folks to the manager's way... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.Remember, "Yours Is a Very Bad Hotel" presentation that described one customer's bad... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow... Read More
This is the Power of PR
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager's important outside audiences ? behaviors that MOST affect his or... Read More
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of... Read More
6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1. A Website.Even if you think a website isn't going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to... Read More
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Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
Public Relations
The wind of changes...The digital world has changed the form... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
So Whats Wrong With Strategic?
Some folks see the word "strategic" as a needlessly tiresome... Read More
Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the... Read More
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't... Read More
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost... Read More
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
How Would You Ever Know?
Your important outside audiences behave in ways that stop you... Read More
How to Get PR
There is a process for successfully getting publicity about your... Read More
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