Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider," books like "All The President's Men" and television series including "The West Wing" have immortalized them."On-the-record," "on background," "on deep background" and "off-the-record" are celebrity phrases, used regularly as shorthand to represent the mysteries of the journalism underworld.In reality, these... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.But even a yes response to the headline above leaves the really big question unanswered ? does your current public relations plan help persuade your most important... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.You may think that... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public. It allows you to announce new products, services or improvements your company has made.Other common reasons for... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases.And speaking... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.That's the sweet... Read More

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?Actually, maybe your PR... Read More

This is the Power of PR

The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager's important outside audiences ? behaviors that MOST affect his or... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.Remember, "Yours Is a Very Bad Hotel" presentation that described one customer's bad... Read More

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Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

A Simple Formula for Success

Leaders in the business world need public relations big time,... Read More

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed,... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

How To Write A Press Release

A well structured press release in an excellent way of... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

Three Publicity Tips for Marketing-Minded Financial Planners

Financial planners, the first thing to know about reporters is... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams.... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More