PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she'd just... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so "public", the PR discipline often is narrowly defined by this tactic. PR is much more than cranking out positive client fodder for the media.My definition: PR is developing, managing... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it's very smart business as well. Let's look at... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.Looking at the various types of media, we realise just how large the... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful.Unlike general interest publications,... Read More

The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we'd authored for clients, and press releases.For two of the three requirements, the issue was our embarrassment of riches. But for press releases, we... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a real challenge.When writing press releases the most important part is the headline or title.This is the information the media reads first so it has to grab their attention.How can you write better press releases that get used instead of deleted?Well... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it. So you own your story. At least you do until you send it to the media.At that point, they are free to do whatever they want with the information you gave them.Your job from then on: control and communicate it... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.That's the sweet... Read More

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a business owner is figuring out when it's appropriate to use each one... Read More

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Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety.Especially when managers order... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want

Attention: Who Else Wants To Get Publicity Whenever You Want... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage?... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

Public Relations

The wind of changes...The digital world has changed the form... Read More

Recessions Dont Last Forever!

It could, but what if it doesn't?Will you be prepared?Will... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who... Read More

Oprah! How to Appear on The Oprah Winfrey Show

Do you dream of being on Oprah Winfrey's television show?... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More

Financial Planners Publicity and Marketing - Live By The Calendar

The media live by the calendar. Your story pitch might... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

Financial Planners, Follow These Guidelines to Get Free Publicity

Be a ResourceThe media people that are likely to want... Read More