Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees. Thus,... Read More

How To Get An Avalanche Of Free Publicity For Your Home Business!

There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the form of top-notch public relations, she AND he get to make rules like these:Our PR concentrates on delivering what we really need.Our PR does something positive about the behaviors of those outside audiences that MOST affect our organization.Our PR persuades... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers ? tutored as they have been by European, North American and other PR specialists ? continue to apply major public relations emphasis to print and broadcast communications tactics. In other... Read More

Financial Planners, Follow These Guidelines to Get Free Publicity

Be a ResourceThe media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.They look to financial planners to be a resource for these people.When you... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.You respond by promptly ignoring 38 million Americans.According... Read More

Financial Planners, Make Sure Reporters Comprehend Your Topic

Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can't develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he's no expert. He may have started on the... Read More

Public Relations 8 Fix Factors

I say to business, non-profit and association managers, a key part of your job description is ? or should be ? do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed. Many will not ever answer the phone, but events they must be cordial and open to all. Explain who you are and your business... Read More

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Press Releases

How do press releases or interest stories have an effect... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

Publicity Tips from the Pros

If you want to know the best way to approach... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR... Read More

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

Public Relations 8 Fix Factors

I say to business, non-profit and association managers, a key... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

Business - How to Build it Using the Media

Have you ever noticed that when someone is interviewed on... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

How Would You Ever Know?

Your important outside audiences behave in ways that stop you... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

It's the time of year when calendars crowd out the... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost... Read More