A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.In so doing, managers employ their public relations resources to do something positive about the... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations. Here's why:1. Circulation of USA Today: USA Today is the largest U.S. daily newspaper, with a Monday through Thursday circulation of... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the... Read More
13 Publicity Ideas for Retailers
If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and help you finally get... Read More
Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take action in your own best interest.The premise reads this way: "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion... Read More
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story.... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press,... Read More
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities.If your web site is any good, this should make them more likely to interview you in... Read More
Speak Up
Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional. I... Read More
Managers, Start Your PR
There'll never be a better time for a manager working for a business, non-profit or association to ask this question: "Am I getting the public relations results I'm paying for -- the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?"If the answer is... Read More
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Financial Planners Publicity and Marketing - Live By The Calendar
The media live by the calendar. Your story pitch might... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
A Powerful PR Strategy
It really is powerful when a business, non-profit or association... Read More
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain... Read More
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast... Read More
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get... Read More
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed,... Read More
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because... Read More
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like... Read More
Building The Best Network
If you want to succeed, build a great team. A... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
Slow Day? Create News
Sometimes there seems to be no client news worthy of... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Ignore PR at Your Peril!
If you do, it means:you don't value tracking the perceptions... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
How to Write a Press Release
Why You Should Write Press Releases: A press release is... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors... Read More
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with... Read More
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you... Read More
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations... Read More
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
Can Small PR Firms Deliver Huge Results?
They can when they invest in the basics. The best... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you... Read More
Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ? really... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words... Read More
Dont Pay for Radio Interviews
It used to be that all you had to do... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers,... Read More
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