PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost.So it goes with your PR program.... Read More
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!For those of us in public relations, how sweet it is when members of an important target audience appear to understand why the rumor was wrong and what they... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who knows what a public relations investment SHOULD produce.And do public relations folks fear such pressure? Not those who've got the answers!For example, "we're spending your public relations investment in the most effective way - insuring that our most important external... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let's call him Jack.Whenever a sensitive issue arises, Jack requests an interview with a spokesperson for the... Read More
Writing A Press Release
News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure youanswer "yes" to... Read More
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.Communicating with your customers and stakeholders has become more demanding, complex and pressure-driven. The media however offers a cheap and effective communication... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us.... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.I've... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is effective communication.Yet in this technological era, there are now more methods than ever to convey important messages to different audiences.Video production is one area that is constantly changing. Let's take a look at some of the common applications in public... Read More
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
How to Take Advantage of Public Relations
Decide once and for all to do something about those... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage... Read More
Media Training: Three Reasons to (Almost) Always Stay On-The-Record
The words are pop culture heroes.Movies such as "The Insider,"... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed,... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming... Read More
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is... Read More
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that... Read More
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and... Read More
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
Publicity for Financial Planners--Eight Tips For Success
Individual financial planners can outscore bigger competitors and gain market... Read More
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key... Read More
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
Public Relations |