Media Contact Lists and How to Build a Fantastic One
I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it's going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works has been a great source of information... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a business owner is figuring out when it's appropriate to use each one... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?Radio... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will... Read More
Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take action in your own best interest.The premise reads this way: "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion... Read More
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try this.Accept the fact that people act on their own perceptions of the facts, and that this leads to predictable behaviors about which something can be done.When public relations creates, changes or reinforces those perceptions by reaching, persuading and moving-to-desired-action those... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your... Read More
Public Relations
The wind of changes...The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to a three year old. The field of Public Relations is rapidly transforming as well.PR can bring... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion. The United... Read More
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PR? Why?
Well, for starters, because good public relations can alter individual... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing... Read More
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
Tactics Vs. Endgame - Endgame Wins
It took me a while to see just HOW crucial... Read More
When Managers Play the PR Card
The payoff for business, non-profit or association managers can be... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
The Right Hook
Have you fantasized about spreading word of your business on... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today... Read More
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
What I Do
I believe this about public relations.People act on their own... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often... Read More
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always... Read More
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
Passion with Purpose - The Winning Combination
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Slow Day? Create News
Sometimes there seems to be no client news worthy of... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there... Read More
Public Relations |