PR: Short Form for Managers
Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.Here's what I believe they're missing, i.e., the essentials that flow from the fundamental premise of public relations, namely:... Read More
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.Which means you can make your decisions stick.Like deciding whether a publicity placement is more important to you than creating external stakeholder behavior change leading directly to achieving your... Read More
PR: Heres All You Need to Know
Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial objectives.And all because the core of your public relations lies in doing something positive about... Read More
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED!Not a single photographer showed up to capture the moment. And we were pleased as punch!Not a single newspaper knew about the event. And we received front page coverage in every one!You can make front page news... Read More
How Would You Ever Know?
Your important outside audiences behave in ways that stop you from reaching your objectives.Because you haven't paid much attention to their care and feeding, is it likely you'll know they are placing a hammer lock on your business in time to limit the damage?With some luck, you might save the... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.Regardless of the appearance of the information,... Read More
How To Write More Powerfully For PR, Offline And Online
Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product.For many of these opportunities you need to be thinking at... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit's focus and intention. For instance, an author's kit would include a different combination of information than a service business, or a multifaceted company or speaker. Here is a... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it's very smart business as well. Let's look at... Read More
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Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
PR? Why?
Well, for starters, because good public relations can alter individual... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the... Read More
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Do You Have Issues?
Every organization has issues that could affect its operation. The... Read More
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your... Read More
Slow Day? Create News
Sometimes there seems to be no client news worthy of... Read More
Between Now and Economic Recovery
There's still time to review your public relations program like... Read More
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
The Ultimate PR Scam
It happens to business, non-profit and association managers when their... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
When Managers Play the PR Card
The payoff for business, non-profit or association managers can be... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than... Read More
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the... Read More
Writing A Press Release
News releases (also called press releases) are an important part... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
PR: Whats the Point?
Here's the point: people act on their own perception of... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the... Read More
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I... Read More
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and... Read More
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought,... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
Publicity: Three Tips on Writing a Press Release
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything,... Read More
Radio Interviews - How To Get Them!
Getting on the radio can be a great tactical move... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that... Read More
Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People
Although it seems less common these days, there are still... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
The Truth About Public Relations
The truth is, you CAN attract the support of those... Read More
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event.... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
PR: Short Form for Managers
Experience tells me that too many business, non-profit and association... Read More
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