Public Relations Productivity

Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like those who make up your key target audiences, act on their perception of the facts (like everybody else) which... Read More

How to Master Communication Even if you failed High School Grammar

Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you.Have you ever wanted to... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare interests; enhanced activist group relations;... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.Then imagine having your products/service... Read More

What Some Pros Know About PR

They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external "publics" to the manager's way of thinking, then move those people to actions that allow that manager's department,... Read More

Dont Waste Money on Public Relations

Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.This is key to your success because, like it or not, people take... Read More

Watch Your Attitude

So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude. Stop to think, please, who is really more important, your customers, your chef or your own cost-saving ideas? True, you have to keep your chef happy but not if he refuses to cook... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town. You should attend meetings... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone... Read More

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16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top... Read More

How Managers Hit PR Paydirt

As a business, non-profit or association manager, you'll know it's... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery... Read More

The Ratings are Coming

Small businesses have always known the importance of word of... Read More

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

The Truth About Public Relations

The truth is, you CAN attract the support of those... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

Public Relations: Why it Works

The short answer is, it works best when its fundamental... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More