Media Training: How to Tell a More Interesting Story
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story.President Bush told the crowd he had recently spoken... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product mention on a radio talk show?If that's all you expect, fine. But that response tells me that, as a business, non-profit or association manager, you may have overlooked an important reality: people act on their own perception of the facts,... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge facing both experienced and aspiring PR professionals.Press release writing is a learned skill. This article contains press release sample writing, including that all important first paragraph."If it bleeds it leads" is a famous saying amongst news editors on why certain... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.Don't call a business reporter who covers the pharmaceutical industry with ten tips on getting kids... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.And again when those outside stakeholder behaviors deliver results like more people returning to... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. If we are a mobile service business we see hundreds per day on... Read More
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.In your own best interests, here's what you'd better be doing about them.Accept the fact that the right PR actually CAN alter individual perception that leads to... Read More
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in buying advertising space. But if you spend it creatively, you can get over ten times that value in newspaper or magazine lineage. And it's easy if you know how. Here's how.You're familiar with press releases, right? A press release is... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect... Read More
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How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
Post Your Press Release Online ? For Free!!
Are you launching a new product or website? Announcing a... Read More
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association manager... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that... Read More
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position... Read More
Speak Up
Another way to really become known in your area is... Read More
Public Relations
The wind of changes...The digital world has changed the form... Read More
Publicity: Three Tips on Writing a Press Release
Use journalistic styleReporters are busy. Just like you.So when you... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
Passion with Purpose - The Winning Combination
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people.... Read More
Radio Interviews - How To Get Them!
Getting on the radio can be a great tactical move... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that... Read More
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event.... Read More
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
Managers: Why PR is SO Key
When outside audiences important to your operation do not understand... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
Writing A Press Release
News releases (also called press releases) are an important part... Read More
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise,... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
Between Now and Economic Recovery
There's still time to review your public relations program like... Read More
The Feeding Tube for Your Business
There are a lot of things that make a business... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar... Read More
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
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