Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.That's the sweet... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story you want to tell. On the right, you have zeitgeist , or curent events.The object of the game is to create a unified, triangulated center...literally an "angle" for your story.For example, if you have improved your business practices, you might... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here's what you don't know: The vastmajority of e-mails sent to journalists never get read. Bottom line: if... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for promotions or new partnerships?Adding an announcement to a newspaper will only bring further recognition to your business. You should always send items such as the hiring of a new employee, the announcement of a new contract, the change of location... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there.But among such managers are those who fail to do anything about the behaviors of those outside audiences that most affect their business, non-profit or association.On top of... Read More
Get Write To It
The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. Here are a few tips and tricks to help you beat writer's block.Before the story, think about:? audience. who do I want (or expect) to read this? What do they want to... Read More
How to Write a Press Release
Why You Should Write Press Releases: A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public. It allows you to announce new products, services or improvements your company has made.Other common reasons for... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.In fact, just knowing someone that's going to be on TV or... Read More
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Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your... Read More
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the... Read More
Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may... Read More
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
Publicity for Financial Planners--Eight Tips For Success
Individual financial planners can outscore bigger competitors and gain market... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but... Read More
How to Get PR
There is a process for successfully getting publicity about your... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
A Winning Game Plan
You want to sell your products or services, and that... Read More
The Non-business Business
Think for a moment! If you were to do a... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
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