Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.Then imagine having your products/service... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future capability is and reflects on your past successes.Capability statements are usually produced as brochures or booklets and are now increasingly appearing in online formats... Read More
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them ? their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.Why not shoot for a 1-2 PR punch?First, focus sharply on those external audiences who play a major... Read More
Talk Radio Success
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1,000 interviews, and we continue... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. To me at least, they seem to ignore the reality that those behaviors really do impact their organizations.Even when... Read More
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Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
Financial Planners Publicity and Marketing - Live By The Calendar
The media live by the calendar. Your story pitch might... Read More
Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without... Read More
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
The Truth About Public Relations
The truth is, you CAN attract the support of those... Read More
How To Write A Press Release
A well structured press release in an excellent way of... Read More
Media Training: Three Reasons to (Almost) Always Stay On-The-Record
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too... Read More
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your... Read More
The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the... Read More
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your... Read More
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
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