Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product.For many of these opportunities you need to be thinking at... Read More
What I Do
I believe this about public relations.People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. So, when we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want... Read More
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of people instantly and relay your or your company's messages. An interview opportunity is highly sought after in today's business and to learn ways of working effectively with the media invaluable to any business.In the media business radio producers and presenters... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more.Service professionals have to work harder to promote themselves. Why? Because they are selling themselves, not products. Many times service... Read More
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent?As a business, non-profit or association manager, do questions like that linger in your mind?Because if they do, you... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by too many business, non-profit and association managers.If that's you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.You foolishly fail to create external stakeholder behavior change leading directly to... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that... Read More
A Winning Game Plan
You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.Here's why. People act on their perception of the facts about you; those perceptions... Read More
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Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
How to Take Advantage of Public Relations
Decide once and for all to do something about those... Read More
Between Now and Economic Recovery
There's still time to review your public relations program like... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed... Read More
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
A Winning Game Plan
You want to sell your products or services, and that... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
Do You Really Need PR?
The right kind of PR, that is, the kind that... Read More
The Truth About Public Relations
The truth is, you CAN attract the support of those... Read More
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level... Read More
13 Publicity Ideas for Retailers
If you're trying to promote your store, but you don't... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people.... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers... Read More
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a... Read More
Anxious About Your Public Relations?
Shooting from the hip always creates anxiety.Especially when managers order... Read More
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and... Read More
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