PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need.Especially when you recognize that people really DO act upon their perceptions of the facts they hear about your operations, and about you... Read More

Publicity Tips from the Pros

If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I've gotten from media representatives about getting your story in the news.Be familiar... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself on the back. It takes intelligence and gumption to come up with ideas that reporters like.Next, consider how you are going to follow up. Reporters are usually working... Read More

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, client relationship management, crisis communication, trade shows/conferences, community and government relations, and corporate identity.... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.But the chances of those stories coming to you on their own are very slim. That's... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2),... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Therefore, the sensible idea is to make all avenues available for... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed.Those "beasts of burden" who will carry your message to you target audiences will come in handy... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.You may think that... Read More

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Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a... Read More

Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

How To Write A Killer Press Release

One of the primary tools still used by PR professionals... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

How PR Makes a Managers Life Easier

Things are pleasant for many business, non-profit or association managers... Read More

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the... Read More

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More

Are You Dissing Public Relations

If you leave a star player sitting on the bench,... Read More

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

It's the time of year when calendars crowd out the... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

How To Write A Press Release

A well structured press release in an excellent way of... Read More

Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Andrew Bogut, the Australian basketballer is now officially in the... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage?... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three

FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More