Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.Then imagine having your products/service... Read More
Watch Your Attitude
So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude. Stop to think, please, who is really more important, your customers, your chef or your own cost-saving ideas? True, you have to keep your chef happy but not if he refuses to cook... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow... Read More
Anxious About Your Public Relations?
Shooting from the hip always creates anxiety.Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. One that could increase the chances they'll get the results they want.Why waste resources this way when a little more effort... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations. Here's why:1. Circulation of USA Today: USA Today is the largest U.S. daily newspaper, with a Monday through Thursday circulation of... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read... Read More
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction...(1) Make sure the information is newsworthy.(2) Tell the audience that the information is intended for them and why they should... Read More
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that... Read More
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Ready For A Business Recovery?
Who wants to face the challenges of a business recovery... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
PR Secrets for Small Business
Most small businesses do little to no public relations (PR)... Read More
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up.... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed,... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Talk Radio Success
You do not have to hire a publicist or advertise... Read More
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association manager... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from... Read More
Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ? really... Read More
PR? Why?
Well, for starters, because good public relations can alter individual... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
13 Publicity Ideas for Retailers
If you're trying to promote your store, but you don't... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Credibility Lost or Gained, Are you Prepared?
If a reporter approached you about an interview, would you... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all... Read More
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction... Read More
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
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