Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid."The "inverted pyramid" style is the goal of every newspaper reporter, and, if you want free publicity, it should be the goal of your press release as well.What is an inverted pyramid?... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores?After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. When you first start your business, inform your local newspaper by using a press release that you are starting a... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios.Media people are just as... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival for your organization.So, to me, making your business a success is a lot over which to raise much ado!Especially when the very people who hold your future in their hands - your key, target audiences - may harbor negative perceptions... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of Do Your Own PRI regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard... Read More
Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members of the audience to raise their hands if they've been interviewed by the media. Almost all of the hands in the room go up. I then ask them to keep their hands up if they've ever been misquoted. Not only... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one of your news stories. Enclosed is a check for $500. Please call me to arrange the interview sometime this week. Evenings are best. Thank you.Imagine how such a letter would be greeted in the New York Times newsroom. The recipient... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?Radio... Read More
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Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction... Read More
In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You... Read More
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
What I Do
I believe this about public relations.People act on their own... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media... Read More
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty... Read More
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because... Read More
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
Everyone has something that drives them up a wall. You... Read More
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities,... Read More
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You... Read More
Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed... Read More
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top... Read More
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
What I Do
I believe this about public relations.People act on their own... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams.... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use... Read More
Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity
That big story the media pursue each day is what... Read More
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