PR - More Than News Releases
Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so "public", the PR discipline often is narrowly defined by this tactic. PR is much more than cranking out positive client fodder for the media.My definition: PR is developing, managing... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers.Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us.... Read More
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can't develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he's no expert. He may have started on the... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself typing up a forecast by a major Public Relation's firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.But they rarely practice how they're going to deliver their messages. It's... Read More
Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilted lovers weep.And have you ever heard of a publication... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom news releases may... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money's worth.In particular, you should be pursuing those three pots of gold at the end of the PR rainbow.First, when you use the fundamental premise of public relations... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line ? "Print it and they will come" ? doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they... Read More
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How to Write a Press Release
Why You Should Write Press Releases: A press release is... Read More
Speak Up
Another way to really become known in your area is... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
The Right Hook
Have you fantasized about spreading word of your business on... Read More
Credibility Lost or Gained, Are you Prepared?
If a reporter approached you about an interview, would you... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
Passion with Purpose - The Winning Combination
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top... Read More
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
How To Write A Press Release
A well structured press release in an excellent way of... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week,... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print... Read More
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
Publicity: Nailing a Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
Radio Interviews - How To Get Them!
Getting on the radio can be a great tactical move... Read More
Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist... Read More
The 7 Deadly Sins of Press Releases
A press release is often your only chance to make... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
What Does the Public Relations Client REALLY Want, and Why?
It's not unusual for clients of service providers to insist... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you... Read More
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's... Read More
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying... Read More
Media Relations: What To Do When Youre Misquoted
When ABC News anchor Peter Jennings announced he had lung... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
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