Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios.Media people are just as... Read More
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in the Wall Street Journal. It was about a new trend -- baby showers that were being thrown for grandmothers.The article was terrific -- newsy, entertaining and informative. It was subsequently featured as a reprint in my local newspaper, and I'm... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV.2. If a TV researcher phones you, treat the conversation like a mini-audition. They're listening out... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort.Reason is, if you are one... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns.PR strives to effectively manage... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's the thing!," "the care and feeding of reputations and "sales support is primary" to "gain and hold public acceptance," and "issue management's the thing." among many, many others.But for business, non-profit and association managers, the big, bang theory of public... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity is a great skill to have.This analysis, of the seven deadly sins of how to write a press release and how to avoid them, contains press release sample writing and a how to write a press release sample.Learn how to... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye has a story of the media interview that went south. "I talked to that reporter for an hour and all they used was a ten-second sound bite!" or, "He said he wanted to ask me about X when that was... Read More
PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice ? properly applied ? does just that.How? The driving force is public relations' fundamental premise which promises to harness your most important external audiences in a way that actually helps reach... Read More
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Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event.... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
Is PR All About Image? NO!!
That's like asking if advertising is all about type faces... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that... Read More
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without... Read More
Do You Have A Press Package?
How do you make a friend of the media? A... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed,... Read More
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
The Right Hook
Have you fantasized about spreading word of your business on... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain... Read More
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your... Read More
How To Write More Powerfully For PR, Offline And Online
Years ago when my Dad owned a group of local... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the... Read More
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you... Read More
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities,... Read More
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
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