Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer ? a... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one who grew up shrimp farming and was fond of listing the dishes he used to make. "Pepper shrimp," he started, gearing up for his lengthy monotone monologue. "Shrimp soup. Shrimp stew. Shrimp salad. Shrimp and potatoes. Shrimp burger."That was the... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.Truth is, your PR budget can deliver results far beyond such limited publicity placements.For example by embracing the kind of PR... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.This should be enough reason for recession-weary managers to... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives?Wow! I need to know more about a company that can ignore what its key external publics perceive about the company AND how they... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.Instead of calling a company for more information and waiting days for their press pack to arrive, reporters can now get the... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts, e-mail releases are more likely to be read than faxes and faster than snail mail.Collect e-mail addresses for your preferred media contacts from the web sites... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has decided that a career in public relations will be your Caviar and Champagne in life, here are four situations in which you do not want to find yourself:1. You confuse the basic function of public relations with sub-parts that make... Read More
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and effort to be in "Lucky: The Magazine for Shopping" if your major topic is planning for college. Go where your market is!Which media outlets are the best for you? Easy answers ? and the Home Run of publicity ? include... Read More
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A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks... Read More
Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People
Although it seems less common these days, there are still... Read More
Promote Your Products With A Press Release
Writing an effective press release is a way to draw... Read More
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't... Read More
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always... Read More
Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
Passion with Purpose - The Winning Combination
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed,... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
Can Small PR Firms Deliver Huge Results?
They can when they invest in the basics. The best... Read More
Post Your Press Release Online ? For Free!!
Are you launching a new product or website? Announcing a... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
Do You Have A Press Package?
How do you make a friend of the media? A... Read More
Say What?
As the comedian Steve Martin once said, "some people have... Read More
How to Write a Press Release
Why You Should Write Press Releases: A press release is... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
Publicity: Nailing a Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too... Read More
PR: Short Form for Managers
Experience tells me that too many business, non-profit and association... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that... Read More
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
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