Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?Radio... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the amber lights are flashing, the bus is about to stop; If the red lights are flashing, the bus is stopped; In many states it is against the law to pass a school bus with flashing red lights and/or an extended... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers ? tutored as they have been by European, North American and other PR specialists ? continue to apply major public relations emphasis to print and broadcast communications tactics. In other... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.It all happens when you do something positive about the behaviors of those important external audiences of yours that most affect... Read More
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.This is how:Living in a media-driven world is... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary.But why is the media so powerful?Is the media simply a mirror to the world? Or is the media... Read More
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more "sell"-able as news.It's a common... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future capability is and reflects on your past successes.Capability statements are usually produced as brochures or booklets and are now increasingly appearing in online formats... Read More
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A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising... Read More
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty... Read More
Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity
That big story the media pursue each day is what... Read More
Post Your Press Release Online ? For Free!!
Are you launching a new product or website? Announcing a... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
Watch Your Attitude
So many restaurants spend money on publicity and then practically... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
The Truth About Public Relations
The truth is, you CAN attract the support of those... Read More
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or... Read More
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash... Read More
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your... Read More
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
Is PR All About Image? NO!!
That's like asking if advertising is all about type faces... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools... Read More
Media Training: How to Tell a More Interesting Story
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's... Read More
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
Anxious About Your Public Relations?
Shooting from the hip always creates anxiety.Especially when managers order... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the... Read More
The Right Hook
Have you fantasized about spreading word of your business on... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean... Read More
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