A Powerful PR Strategy

It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.And truly powerful when s/he actually persuades many of those key outside folks to the manager's way... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need.Especially when you recognize that people really DO act upon their perceptions of the facts they hear about your operations, and about you... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and your life to the next level. It's going to bring you: more recognition more credibility more value to the marketplace more business It's obvious that getting more publicity ? exposure in the media ? will yield you more... Read More

Do You Have Issues?

Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.First of all, what is the objective of issues management? Typically, it is to proactively and responsibly identify and manage emerging or existing... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.Here's what I believe they're missing, i.e., the essentials that flow from the fundamental premise of public relations, namely:... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us.... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week, or are you satisfied with "occasional" exposure? Now, this question alone is important... but not enough. The main component of this question is the IMPORTANCE of PR.2) Do you have the internal staff and expertise to commit the internal resources... Read More

Ten Media Crisis Tips

No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way?One day damage control is bound to be necessary. It might be a lawsuit.... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager, you can honestly say you are doing something positive about the behaviors of those important external audiences of yours that most affect your department, group, division or subsidiary.And particularly so when you persuade those key outside folks to your way... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.Period.If, however, as a manager you choose to view public relations... Read More

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A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

Business Growth for Financial Planners in Five Easy Steps

Attracting new business: sometimes it happens by luck, sometimes by... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

Managers: A Key to Your Survival

Most business, non-profit and association managers live to tell about... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Just like a financial planning client fears not having enough... Read More

Building The Best Network

If you want to succeed, build a great team. A... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

Making Great Announcements

When do you use the newspaper for publishing announcements for... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

Is There a Plumber in the House?

I don't know about you but I get really frustrated... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More